1. “PIA Prog” Summary
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Website:www.PIAworkshops.com Phone:208-354-8134
The PilatesInstitute America(PIA) hasbeenprovidingthe highestqualityPilatesinstructionprimarilytoPhysical
TherapistsandPhysical TherapyAssistantsforover15 years.WorkingcloselywithPhysical Therapypractices,
we narrowedour focusto trainPT’s inthe use of the Pilatesmethodasa pre-habandstep-downprogramto
create newrevenue streams.Throughthe processof achievingindividual State PTBoardapproval forover100
coursesnationally,PIA hasbecome atrustedname inqualitycontinuingeducationprogramsinavarietyof
subjectfields.Ourgoal isto become anadvocate for Physical Therapistsandtoteachthemhow to use new
toolsand approachestogrow theircashrevenuesandtodemandgreaterrespectabilityfromthe medical
professionandtheircommunities.
Private practice Physical Therapists,asa group,are smarter and more entrepreneurial thantheircorporate
counterparts.Theyhave all the characteristicsneededtobe educatedonthe new andeffective revenue building
patientbasedprograms.Unfortunately,the increasingeffectsof corporate ownedPTclinics,decreased
reimbursements,etc,nullifythese strengthsleavingthe private practice practitionerstrugglingtomaintaindaily
operationsandstarvingthemof valuable time andenthusiasmforbusinessdevelopment.
The current businessenvironmenthascreatedavacuuminthe private practice industryforasmart program
that will solve manysubstantial problemsincludingthe following:
 Decreasingreimbursements
 Increasedco-pays
 Over-reliance onashrinkingreferral base
 Inabilitytodifferentiatethemselvesintheirmarket
 Lack of attractive patientcashprograms
 Industrywide inabilitytosell cashservices
The PilatesInstitute of Americahascreateda programthat will feedthisvacuum.The “PIA Prog”will focus
initallyonthe fastgrowingindustryof JointArthroplasty.
The “PIA Prog” will trainthe PTin the following:
PT Culture
Educate the PT inthe following:
 Stopwhiningaboutreimbursementsandstartasking forcash
 Recognize andappreciate the similaritiesinthe currentpersonal fitnesstrainingindustrygrowing100%
overthe last 10 yearsto $7 Billionannuallyandhow PT’scan easilypenetratethatmarket
 Create a lessclinical environmentthatwill satisfythe expectationsof rehabpatientsaswell aswellness
clients
 Teach themhowto be a “centerof influence”byincreasingtheirself-respectandbuildingrespectinthe
medical community
 The techniquesandtoolsavailabletocomplywithHIPAA regulationswheninteractingwithmultiple
caregivers
 Teach an appreciationforPT’sabilityoverthe fitnessindustry’sinabilitytoleverage insurance coverage
to reduce total cost of a long-termfull recoveryprogram
 Leverage moneycurrentlybeingspentonlow value,tax-deductable CEapprovedcoursesbylearning
the “PIA Prog” and simultaneouslyearningcredits,thusreducingthe perceivedtrainingcosts
substantially

2. “PIA Prog” Summary
______________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________
Website:www.PIAworkshops.com Phone:208-354-8134
Evaluation of Arthroplasty Prospect
Educate the PT inthe following:
 Performa physical evaluationandtake measurementsof strengthandrange of motion(ROM) and
establishabaselineof pre-oppatientcondition
 Performa “fact find”tounderstandpatientsattitudes,expectationsandaspirationsforpost-op
 Healthhistoryreview(age,weight,pre-existingissuesetc) thatwill reveal anyandall upsale potential
 Techniquesthatwill draweithernewlydiagnosedorcuriousarthroplastycandidatesintotheirfacility
 PT’sabilitytodescribe andexplainthe arthroplastyprocedure,bothrepairandtotal replacement
 Benefitsof pre-habandaccesstosupportingdocumentationandresearch(lowerinstancesof blood
clotsand dislocations)
 Solidifythe long-termrelationshipthatmayinclude:fitnessprogram, weight-lossprogram,anti-aging
and wellnessprograms,pre-hab,re-habandlong-termfullrecoveryprogram
 Provide aPT brandedonline informationlibraryforpatients
 How andwhento marketthe cash-basedprogramsandshow withstatisticsthe expectationsforfaster
and betterresults
Pre-Hab Therapy
Educate the PT inthe following:
 The use of all effectivepre-habtherapymodalities,focusinginitiallyontotal hipreplacement(THR)
 The use of pre-habtherapytime tosolidifyormarketapost-opandlong-termrehab(cash) relationship
 Educate the patientonthe risksof not employingapost-rehabprogramandthe legacyeffectsof years
of compensationandfuture effectsof medical re-alignment
 Teach the PT (withresearchandstatistics) the realityof pooroutcomesforafull recoverywhenrelying
soleyoninsurance reimbursementschedulesandhow tocommunicate thatto the prospect
 How the use of the “PIA Prog” will greatlyincreasechancesof afull recoveryandincrease future
enjoymentof physicalactivities
 Monitorand measure successinreducingpainlevelsandincreasingstrengthandROMduringpre-hab
 How to prepare (hand-holding) the patientforthe actual procedure andplana schedule forthe initial
out-patientrehabvisit
OutpatientRehab
Educate the PT inthe following:
 SupplyPTwithvideosorwrittenmaterialsshowingtypical progressduringfirstmonth forTHR patient
 Provide afocused“re-tread”of currentbestpracticesforTHR rehab
 Provide platform andcontentforonline rehabhomeworkprograms
 Provide benchmarksandsignposts of success
 Educate the PT onthe needtore-marketlong-termrehab“PIA Prog”– ask for cash
 Introduce long-termpostrehabcaregivertopatient
 Beginthe stepdownand handoff processto final long-termprogram
 Performa physical evaluationof strength andROMto track successandfor future comparison
 Effective seamlesstranstitionfromrehabtolong-termfull recoveryprogramconsideringbutnot
requiringachange in caregiver

3. “PIA Prog” Summary
______________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________
Website:www.PIAworkshops.com Phone:208-354-8134
Long-Term Program
Educate the PT inthe following:
 Reviewinitial PTevaluationsandfactfindingsandcompare themtopost-opphysical measurements,
attitudes,expectationsandaspirations
 Educate the patienttounderstandthattheirbodywasout of balance (compensating) priortothe
arthroplastyandnowneedstobe trainedto appreciate the benefitsof the procedure andtobe brought
back intobalance
 The use of variouseffective long-termrehabandwellnessmodalitiestoensure long-termimproved
patientoutcome
 Provide patientinformationandhomeworkassignmentstoimprove qualityof long-termprogram
 Educate the patientonhealthylife-longhabitsthatwill leadtothe bestpossibleuse of their
arthroplastyprocedure
 Provide PTwithtoolsthatkeepa patientasa clientlong-term–ask forcash longterm
The keyto thisprogram is the seamlesstransitioningfrominitial diagnosisof patienttopost-rehablong-term
care. Currentlyonlylarge medical organizations,physician-ownedorhospital-owned,have the control overall
care providersandcan require theiremployeesworktogether.
The “PIA Prog” will create aplatformthatwill allow small privatelyownedhealthcare providerstoworkasone.
Private practice Physical Therapistswillbe able tocompete inmetropolitanareaswithlarge corporate-owned
facilities.The “PIA Prog”will alsoallowthe participatingPTpractitionerstodifferentiate themselvesinsuburban
and rural communitiesbyproviding“bigcity”seamlessservicesthattheirlocal competitionisnotorganizedto
provide.Participating“PIA Prog”PT’swill be betterpositionedtomarkettothe large physician-ownedfacilities
whentheirsurgical patientsreturnhome tothe suburbsandrural areas. By positioningthe Physical Therapistin
a managerial role inthe “PIA Prog” the resultwill be greateraccesstopatientsandgreaterrespectfromall
participatingcare providers(surgeons,nursingstaff,andinsurance companies).