Understanding and Harnessing Word-of-Mouth MarketingBSI
The document discusses word-of-mouth marketing and understanding how it works. It introduces the concept of "transmitters", which are people within a category that are more active in discussing that category with others. The document provides analysis showing that transmitters can be identified based on how often, how many people, and how influentially they discuss different topics. It suggests marketers should disproportionately focus on transmitters, as they are more demanding customers who deserve tailored messaging that provides deeper details beyond basic information.
REUTILIZACIÓN DE DATOS PÚBLICOS. UNA PUERTA HACIA EL FUTUROGuillermo Conde
Las empresas y entidades públicas han estado proporcionando información y servicios a sus usuarios a lo largo del tiempo realizando grandes esfuerzos y afrontando desafíos y obstáculos considerables. El desarrollo de la Web, así como las tecnologías y prácticas asociadas a ella, ha ofrecido al mundo en general, y las entidades públicas en particular, una oportunidad para ofrecer servicios e información completamente inimaginables tan sólo hace unas décadas.
La constante evolución tecnológica en que estamos inmersos modifica la naturaleza misma de la información que se requiere. Estamos viviendo la caída del documento como elemento clave de información y la aparición de la sociedad del dato. Adicionalmente la evolución de las comunicaciones y tecnologías permiten que muchas más personas accedan a contenidos y datos, se asocien, desarrollen proyectos y en definitiva aceleren y guíen este desarrollo.
En este momento se nos abren múltiples puertas para construir el futuro. Hablaremos de una, los datos abiertos, consistente en la puesta a disposición de la ciudadanía y empresas de los datos públicos con objeto de favorecer la transparencia y eficiencia de la administración, así como el desarrollo de la innovación y economías entre la ciudadanía.
The document discusses open innovation and crowdsourcing. It provides examples like the Longitude Prize from 1714 and the Orteig Prize from 1919 to illustrate that crowdsourcing has been used for a long time. It then discusses how Goldcorp, a struggling mining company, used open innovation by sharing geological data online and offering a prize, which increased the company's value tremendously. The document argues that open innovation allows companies to tap into a global network of diverse problem solvers and that the best solutions may come from people outside the relevant field. It provides examples of how InnoCentive, an open innovation marketplace, has helped various companies and organizations solve problems through crowdsourcing. In conclusion, the document states that open innovation
This document discusses sustainability efforts at TOR Books publishing. It covers 7 iterations of formal reports on reducing the environmental impact of paper usage in book publishing. The primary goals are to identify ways to reduce carbon emissions from paper consumption and make the publishing process more sustainable and environmentally friendly. Some strategies discussed include using less paper in book construction, designing books to be more durable and reusable, and moving to digital formats which use less electricity than print. The document examines sustainability across the entire publishing process from production to consumption.
Moodle has been used as an e-learning platform since 2013 in JAIST. These presentations show how it was used to facilitate course alignment and student management, and how it was used for a highly technical graduate level course. By giving examples of how to use Moodle in graduate education, it is hoped that other JAIST instructors will develop interest in using e-learning in their own courses.
Presented at the ICT and Language Education Conference, Kyoto, Japan. October 11th, 2015
http://kyotojalt.wix.com/ict-and-language-ed
Searching for a graded reader can be a challenging task for students in an extensive reading program. Student using the MoodleReader View Books Block will find the categories of genre, publisher, and level but cannot determine the number of copies, location, or availability of audio CDs. In contrast, the local library search engine may display the later, but then not have the original categories in the View Books Block. These discrepancies in the categories of the search methods are caused by a lack of metadata for each graded reader. This presentation will demonstrate a Moodle Database Activity as a robust search interface to augment the MoodleReader View Book Block or as a substitute for a local library search engine. The systematic collection of metadata for readers, organization in Google sheets, and importation to a Moodle Database Activity will be demonstrated. The addition of ebooks to the Database Activity will also be displayed with discussion of how to structure an extensive reading program that is both digital and print based. Finally, opportunities for collaboration will be discussed for amassing metadata for readers to share via Google sheets, exported database entries, or a Moodle Hub.
This document summarizes word-of-mouth (WOM) marketing strategies. It discusses how 2/3 of the US economy is influenced by WOM and 15% of conversations include discussing products or services. It also outlines 4 steps to organizing honest WOM programs, including enlisting volunteers, providing experiences, educating participants, and communicating. Additionally, it presents a case study on how a WWM program for Wharton School Publishing resulted in a 66% lift in WOM markets. The document argues that the future of marketing will involve "people platforms" that leverage specialized networks of communicators to spread WOM.
Mobile: An InterestingGround for Viral and Word of Mouth MarketingBSI
The document discusses how mobile devices provide opportunities for viral and word-of-mouth (WOM) marketing. It notes that mobile is the seventh mass media and has unique advantages over previous media like always being carried and having location awareness. These traits enable easy and unpredictable WOM sharing. Examples are given of how content and apps can spread virally through mobile like SMS, ringtones, and social networks. The presentation concludes by describing Goojet, a service that aims to facilitate the easy sharing of content across web and mobile through drag-and-drop and invitation features.
Understanding and Harnessing Word-of-Mouth MarketingBSI
The document discusses word-of-mouth marketing and understanding how it works. It introduces the concept of "transmitters", which are people within a category that are more active in discussing that category with others. The document provides analysis showing that transmitters can be identified based on how often, how many people, and how influentially they discuss different topics. It suggests marketers should disproportionately focus on transmitters, as they are more demanding customers who deserve tailored messaging that provides deeper details beyond basic information.
REUTILIZACIÓN DE DATOS PÚBLICOS. UNA PUERTA HACIA EL FUTUROGuillermo Conde
Las empresas y entidades públicas han estado proporcionando información y servicios a sus usuarios a lo largo del tiempo realizando grandes esfuerzos y afrontando desafíos y obstáculos considerables. El desarrollo de la Web, así como las tecnologías y prácticas asociadas a ella, ha ofrecido al mundo en general, y las entidades públicas en particular, una oportunidad para ofrecer servicios e información completamente inimaginables tan sólo hace unas décadas.
La constante evolución tecnológica en que estamos inmersos modifica la naturaleza misma de la información que se requiere. Estamos viviendo la caída del documento como elemento clave de información y la aparición de la sociedad del dato. Adicionalmente la evolución de las comunicaciones y tecnologías permiten que muchas más personas accedan a contenidos y datos, se asocien, desarrollen proyectos y en definitiva aceleren y guíen este desarrollo.
En este momento se nos abren múltiples puertas para construir el futuro. Hablaremos de una, los datos abiertos, consistente en la puesta a disposición de la ciudadanía y empresas de los datos públicos con objeto de favorecer la transparencia y eficiencia de la administración, así como el desarrollo de la innovación y economías entre la ciudadanía.
The document discusses open innovation and crowdsourcing. It provides examples like the Longitude Prize from 1714 and the Orteig Prize from 1919 to illustrate that crowdsourcing has been used for a long time. It then discusses how Goldcorp, a struggling mining company, used open innovation by sharing geological data online and offering a prize, which increased the company's value tremendously. The document argues that open innovation allows companies to tap into a global network of diverse problem solvers and that the best solutions may come from people outside the relevant field. It provides examples of how InnoCentive, an open innovation marketplace, has helped various companies and organizations solve problems through crowdsourcing. In conclusion, the document states that open innovation
This document discusses sustainability efforts at TOR Books publishing. It covers 7 iterations of formal reports on reducing the environmental impact of paper usage in book publishing. The primary goals are to identify ways to reduce carbon emissions from paper consumption and make the publishing process more sustainable and environmentally friendly. Some strategies discussed include using less paper in book construction, designing books to be more durable and reusable, and moving to digital formats which use less electricity than print. The document examines sustainability across the entire publishing process from production to consumption.
Moodle has been used as an e-learning platform since 2013 in JAIST. These presentations show how it was used to facilitate course alignment and student management, and how it was used for a highly technical graduate level course. By giving examples of how to use Moodle in graduate education, it is hoped that other JAIST instructors will develop interest in using e-learning in their own courses.
Presented at the ICT and Language Education Conference, Kyoto, Japan. October 11th, 2015
http://kyotojalt.wix.com/ict-and-language-ed
Searching for a graded reader can be a challenging task for students in an extensive reading program. Student using the MoodleReader View Books Block will find the categories of genre, publisher, and level but cannot determine the number of copies, location, or availability of audio CDs. In contrast, the local library search engine may display the later, but then not have the original categories in the View Books Block. These discrepancies in the categories of the search methods are caused by a lack of metadata for each graded reader. This presentation will demonstrate a Moodle Database Activity as a robust search interface to augment the MoodleReader View Book Block or as a substitute for a local library search engine. The systematic collection of metadata for readers, organization in Google sheets, and importation to a Moodle Database Activity will be demonstrated. The addition of ebooks to the Database Activity will also be displayed with discussion of how to structure an extensive reading program that is both digital and print based. Finally, opportunities for collaboration will be discussed for amassing metadata for readers to share via Google sheets, exported database entries, or a Moodle Hub.
This document summarizes word-of-mouth (WOM) marketing strategies. It discusses how 2/3 of the US economy is influenced by WOM and 15% of conversations include discussing products or services. It also outlines 4 steps to organizing honest WOM programs, including enlisting volunteers, providing experiences, educating participants, and communicating. Additionally, it presents a case study on how a WWM program for Wharton School Publishing resulted in a 66% lift in WOM markets. The document argues that the future of marketing will involve "people platforms" that leverage specialized networks of communicators to spread WOM.
Mobile: An InterestingGround for Viral and Word of Mouth MarketingBSI
The document discusses how mobile devices provide opportunities for viral and word-of-mouth (WOM) marketing. It notes that mobile is the seventh mass media and has unique advantages over previous media like always being carried and having location awareness. These traits enable easy and unpredictable WOM sharing. Examples are given of how content and apps can spread virally through mobile like SMS, ringtones, and social networks. The presentation concludes by describing Goojet, a service that aims to facilitate the easy sharing of content across web and mobile through drag-and-drop and invitation features.
El documento habla sobre el fenómeno del cine-turismo, donde las personas visitan las localizaciones donde se filmaron sus películas o series favoritas. Cada vez más países promocionan activamente este tipo de turismo. Se mencionan ejemplos como Harry Potter y cómo aumentó el turismo en esas locaciones después del éxito de las películas. También se sugieren estrategias para que los hoteles puedan aprovechar este fenómeno y atraer más visitantes.
1) O documento descreve as causas e principais eventos da Segunda Guerra Mundial, incluindo o fortalecimento de regimes totalitários na década de 1930, a invasão da Polônia pela Alemanha em 1939, e as vitórias iniciais do Eixo entre 1940-1942.
2) Fala sobre a virada da guerra a partir de 1943 com vitórias dos Aliados sobre a Alemanha e Japão, culminando na rendição destes em 1945.
3) Discorre sobre as consequências da guerra, incluindo 50 milh
Succesvoller met de marketing van nu [QBShare 2016] - 11 april 2016Jeroen Ederveen
Presentatie tijdens QBShare 2016 (http://bit.ly/1S0IZhv) van QBS group.
Er is steeds meer mogelijk op het gebied van marketing en (online) leadgeneratie. Dit dankzij recente ontwikkelingen op het gebied van technologie en de concurrentie tussen aanbieders van advertentiemogelijkheden als LinkedIn, Google en Facebook. Jeroen Ederveen volgt deze ontwikkelingen op de voet. Als Marketing Manager voor OneBizz, en daarvoor als marketeer bij Exact, weet hij hoe de nieuwe mogelijkheden met succes in te zetten en durft hij anders te denken op het gebied van lead generatie. Een eigenschap waarmee hij al veel successen heeft behaald en waarvan hij vooral ook veel heeft geleerd. Kennis en ervaring waarvan u als partner kunt profiteren, want Jeroen deelt zijn kennis - en zijn visie op de toekomst - graag met u in deze inspirerende sessie.
- La innovación en la comunicación turística y hotelera
- Las características del Marketing de Guerrilla: agresividad, creatividad e innovación en la comunicación
- El Marketing de Guerrilla aplicado al sector turístico y hotelero
- Desarrollar una estratégia de comunicación basada en el Marketing de Guerrilla
- Casos de éxito de Marketing de Guerrilla aplicado al sector turístico y hotelero
- Comunicación innovadora para promover destinos turísticos y hoteles
- Las características del marketing de guerrilla aplicado sector turístico y hotelero
- El Ambient Marketing para promover las ofertas turísticas de los hoteles en el destino turístico
- Flash Mobs, Marketing Viral, Buzz Marketing, Ambush Marketing
La arquitectura barroca se desarrolló en Europa durante los siglos XVII y XVIII, caracterizada por el uso de líneas curvas y formas complejas. La arquitectura, pintura y escultura barrocas buscaban impresionar y glorificar a los monarcas a través de composiciones teatrales y exuberantes. Algunos ejemplos notables son la Basílica de San Pedro en Roma y las pinturas de Rembrandt, que utilizaban efectos dramáticos de luz y sombra. La escultura barroca también
El documento habla sobre el fenómeno del cine-turismo, donde las personas visitan las localizaciones donde se filmaron sus películas o series favoritas. Cada vez más países promocionan activamente este tipo de turismo. Se mencionan ejemplos como Harry Potter y cómo aumentó el turismo en esas locaciones después del éxito de las películas. También se sugieren estrategias para que los hoteles puedan aprovechar este fenómeno y atraer más visitantes.
1) O documento descreve as causas e principais eventos da Segunda Guerra Mundial, incluindo o fortalecimento de regimes totalitários na década de 1930, a invasão da Polônia pela Alemanha em 1939, e as vitórias iniciais do Eixo entre 1940-1942.
2) Fala sobre a virada da guerra a partir de 1943 com vitórias dos Aliados sobre a Alemanha e Japão, culminando na rendição destes em 1945.
3) Discorre sobre as consequências da guerra, incluindo 50 milh
Succesvoller met de marketing van nu [QBShare 2016] - 11 april 2016Jeroen Ederveen
Presentatie tijdens QBShare 2016 (http://bit.ly/1S0IZhv) van QBS group.
Er is steeds meer mogelijk op het gebied van marketing en (online) leadgeneratie. Dit dankzij recente ontwikkelingen op het gebied van technologie en de concurrentie tussen aanbieders van advertentiemogelijkheden als LinkedIn, Google en Facebook. Jeroen Ederveen volgt deze ontwikkelingen op de voet. Als Marketing Manager voor OneBizz, en daarvoor als marketeer bij Exact, weet hij hoe de nieuwe mogelijkheden met succes in te zetten en durft hij anders te denken op het gebied van lead generatie. Een eigenschap waarmee hij al veel successen heeft behaald en waarvan hij vooral ook veel heeft geleerd. Kennis en ervaring waarvan u als partner kunt profiteren, want Jeroen deelt zijn kennis - en zijn visie op de toekomst - graag met u in deze inspirerende sessie.
- La innovación en la comunicación turística y hotelera
- Las características del Marketing de Guerrilla: agresividad, creatividad e innovación en la comunicación
- El Marketing de Guerrilla aplicado al sector turístico y hotelero
- Desarrollar una estratégia de comunicación basada en el Marketing de Guerrilla
- Casos de éxito de Marketing de Guerrilla aplicado al sector turístico y hotelero
- Comunicación innovadora para promover destinos turísticos y hoteles
- Las características del marketing de guerrilla aplicado sector turístico y hotelero
- El Ambient Marketing para promover las ofertas turísticas de los hoteles en el destino turístico
- Flash Mobs, Marketing Viral, Buzz Marketing, Ambush Marketing
La arquitectura barroca se desarrolló en Europa durante los siglos XVII y XVIII, caracterizada por el uso de líneas curvas y formas complejas. La arquitectura, pintura y escultura barrocas buscaban impresionar y glorificar a los monarcas a través de composiciones teatrales y exuberantes. Algunos ejemplos notables son la Basílica de San Pedro en Roma y las pinturas de Rembrandt, que utilizaban efectos dramáticos de luz y sombra. La escultura barroca también