Kinetics refers to the branch of mechanics dealing with forces that produce or change motion. The document discusses embracing kinetics to carefully orchestrate actions that catalyze change in masses. It outlines core values of authenticity, integrity, resiliency, and evolution. The vision is to perpetually take meaningful actions to achieve larger goals and changes through making waves.

1. EMBRACING KINETICS
Kinetics is defined as “the branch of mechanics that deals with the actions of forces in
producing or changing the motion of masses.”
By embracing kinetics, we carefully explore and orchestrate our actions with the intent
of being the catalyst that produces or changes the motion of the masses!
Personal Core Values
 Authenticity – No copies, no fakes, no excuses. Originality and honesty are
musts in direction, communication, and self-expression. Be real, be legitimate,
and create opportunities by utilizing personal strengths and capabilities. Drown
out your naysayers and stick to who you are. Like Frank Sinatra, “My Way.”
 Integrity – Never surrender, never compromise. If we go down, we go down
swinging. Stand up for yourself and each other. Own it, whatever it may be at
the time. Don’t just follow the status quo if it isn’t the right thing to do. Stay true
to yourself and what you stand for, even if it is a risk. Do not fear it!
 Resiliency – Go down swinging, but come up swinging even harder and faster.
Guard your vitals, quickly reassess your goals, and land your punches with
precision and force.
 Evolution – Never stop learning and growing. Defined as: “a motion incomplete
in itself, but combining with coordinated motions to produce a single action, as
in a machine.” Evolve. Keep things interesting while getting better and better.
Don’t half-heartedly complete steps to a bigger goal. Help others continually
develop and embrace their potential. Be a ramp; not a crutch.
Vision
Perpetually create and execute meaningful actions towards larger goals and changes
that are ultimately desired; make waves!