Malik Lindsey grew up in a small Georgia town where he developed a passion for sports. He has dreams of becoming a high school football coach or athletic director. Currently enrolled in a Sports Marketing program, Malik's goals are to land an entry-level coaching position and help expand opportunities for high school athletes. He plans to promote sports events and boost ticket sales through his YouTube highlights channel and social media presence.

1. PERSONAL BRAND EXPLORATION
Malik Lindsey
Project & Portfolio I: Week 3
April 1, 2019

2. One of eight siblings , Malik grew up in the small
town of Pitts, Georgia , where sports and farming
ruled. He’s been an of sports fan his entire life and
has dreams of coaching or being an athletic
director for his local high school. After graduating
and being a recreation department volunteer
coach for his local recreation department , Malik
enrolled in the Sports Marketing & Media
program at Full Sail University where he’s focused
on developing his Sports marketing and gaining
his degree .
IDENTITY

3. PROFESSION
Potential Job Titles:
•Football Coach
•Athletic director
•Referee
Hero Archetype - Giving motivational
speeches that motivate others and
transform lives. by using decisive and
courageous techniques that helps
overcome teams challenges and
fears.
Sports for high school football teams

4. • DEMOGRAPHICS: 75% male,
30-45 years old, Predominately
White, Married, College Educated,
Located in Georgia .
• PSYCHOGRAPHICS: Enjoys
Sports, loves kids , attends summer
camps.
• IDEAL AUDIENCE MEMBERS:
Jessica Herrera-Sinks, HR Manager
(PBR), Krystle Beavis, Marketing
Manager (PBR), Kacy Burke, Senior
Marketing Manager (PBR)
Athletic departments and board members WCHS,CCHS, & TCHS
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level coaching position at a high school.
‣Connect with, and send a follow up promotional
email to, 25 athletic department members
LinkedIn by December 31, 2019.
Mid Term: (2026)
•Become a head coach for a high school football team.
‣Help expand percentage of high school athletes
making it to college level.
Long Term: (2041)
•Becoming a head coach/ Athletic director.
‣Help raise ticket sales at games, start more
fundraising events to gain money for the athletic
department.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 67%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 60%
Professional Writing 55%
Public Speaking 60%
SOFTHARD
Adobe creative suit 10%
Time management 80%

7. I will help High-school sports teams with
game attendance by promoting and boosting
ticket sales.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years as recreational coach. Coached 25+
kids each year and won 2 runner-up
championship awards.
Education:
• Highschool Diploma
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
Awards:
• lynda.com Certification for mood boards
• Higher grounds recreational baseball
certification.

9. COMPETITION
Luke Billington
Industry Experience: Software
Engineer II - NGINX Oct 2019
– Present
Education:
• Bachelor’s Degree in Web design and development
Leadership Experience:
• Pure motivation member
Skills and Proficiencies:
• User Experience - 13 endorsements
• Web Development - 17 endorsements
• User Interface Design- 15endorsements
Malik Lindsey
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details throughout
profile, no articles published, inactive on social media,
URL not yet customized
• Grade: Poor, 50 out of 100
Industry Experience:
• 2 year volunteer recreational coach
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Volunteer coach and former sports player
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• Less than 200connections, banner image not customized,
amateur headshot, lack of details, no articles published,
active on social media, URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Jason Gorden
Industry Experience:
• Project Manager at wayfair
January 2019-present
Education:
• Master of business administration at Boston University
Skills and Proficiencies:
• Customer Experience
• Marketing Strategy
• Product Management
Malik Lindsey
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, amateur headshot, lack of details throughout
profile, no articles published, inactive on social media,
URL not yet customized
• Grade: Poor, 50 out of 100
Industry Experience:
• 2 year volunteer recreational coach
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Volunteer coach and former sports player
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• Less than 200connections, banner image not customized,
amateur headshot, lack of details, no articles published,
active on social media, URL customized
• Grade: Average, 58 out of 100
Leadership Experience:
• No leadership experience listed

11. BRAND POSITION
Renewing hard-work, determination , and
commitment in sports by never letting things
get pass him.
MALIK“LOCKDOWN” LINDSEY
Malik earned the nickname
“LockDown” in the High-school by
guarding receivers from catching
passes.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Playoffs Wilcox vs. Pelham
‣ November 22 | Pelham, Ga
• Turkey Bowl Playoffs
‣ November 23 | Tifton, Ga
• Heads-up Football Association
‣ Coaching staff | Indianapolis, In
Digital Marketing
• Primary Content: est. Youtube Channel called “Malik Lindsey”;
short videos of football highlights
• Primary Tools: FB and Instagram - promote sports through
pictures and videos.
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase sports marketing knowledge

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs of
experience in sports industry; family man that upholds
Christian values, Jan. 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2021
Technical Skills
• Mood boards for web designers- Lynda.com, Nov 2019
• WordPress 5 Essential Training - Lynda.com, May 2019
Soft Skills
• No soft skills

14. Malik Lindsey
You know how ticket sales at sports events have
been declining? Well, what I do is boost ticket sales
and promote sports events. I have lots experience in the sports
industry and my knowledge of sports plays a very important role in what I do. I
am able to promote these sports events and get people to attend them. My
youtube channel shows highlights of some games to get viewer interested,
which will maybe make them want to see a game live and in person.
“

15. REFERENCES
Billington, L. (2019). Luke billington LinkedIn
Profile. Retrieved November 17, from https://
www.linkedin.com/in/jason-gorden-458a7659/
Gorden, J. (2019). Jason Gorden LinkedIn Profile.
Retrieved November 17, 2019, from https://
www.linkedin.com/in/jason-gorden-458a7659/
Lynda: Online Courses, Classes, Training, Tutorials.
(n.d.). Retrieved from https://www.lynda.com/.
Sign Up. (n.d.). Retrieved from https://
www.linkedin.com/search/results/people/?
keywords=high school athletic
department&origin=SWITCH_SEARCH_VERTICAL.
(n.d.).
Retrieved from https://online.fullsail.edu/
class_sections/52772/modules/195456/
activities/1209834.