The document provides guidelines for using the Perfilar brand identity, including font, color specifications in Pantone, and minimum size requirements for print and digital materials. It specifies the Kozuka Gothic Pro H font and gives the Pantone color values for the primary and secondary colors. Minimum size requirements are listed as 90x90 pixels for digital and 2cm for print. It also provides instructions for applying the brand on colored backgrounds to ensure best legibility and contrast.