Prezentarea organizatorilor sustinuta la conferinta de presa din data de 30 ianuarie 2013, odata cu anuntarea venirii Festivalului Peninsula la Cluj-Napoca!

2. 2003-2012:
un deceniu de distracție,
un deceniu de experiență
Primul festival total din România
În 10 ani aproape 600 000 de vizitatori

3. Din istoria festivalului
Artiști care au fost
la Peninsula:
Nine Inch Nails, The Prodigy, Korn,
Iggy Pop and the Stooges, Tinie Tempah,
Kasabian, The Straits, Tiesto, Guano Apes,
Children of Bodom, Tricky, Dub FX,
Chase and Status, Parov Stelar Band,
Ferry Corsten, Above and Beyond,
Netsky, Andy C, Ska-P, Apocalyptica,
Nero, Noisia, Timo Maas, The Rasmus,
Chumbawamba

4. Sponsori din anii
precedenți

5. Festivalul în cifre
 4 locații muzicale  27 programe sportive
 5 locații de party
 79 formații și dj  331 jurnaliști acreditați
 32 ONGuri prezente  45.500 fani pe Facebook
 68 programe culturale  14 programe educative
 Număr record de participanți: 79 000

6. Peninsula Festival Research 2012
Report
Compiled by: Ercsei Kálmán, Kiss Zita, Plugor Réka, Szabó Júlia, Veres
Valér
Max Weber Foundation for Social Research

7. • Our research, as in previous years, comprised of two parts.
• One of the components was a one page contact form which, among others, helped us gather information
about the demographic characteristics of the participants. In parallel – the second component – was a lengthy
questionnaire comprising of several topic-blocks. (The fist component helps us check and correct the data
obtained from the second component)
• Both data-gathering techniques were administered in the whole duration of the festival. The contact form was
in three languages (Hungarian, Romanian and English), while the questionnaire was in two languages
(Hungarian and Romanian).
• As a result of the sociological inquiry, the contact form was administered to 1235 participants and the
questionnaire to 738 participants.
• The participants interviewed were selected based on stratified random sampling procedure. The territory of
the Festival was divided in four zones and each day in three time-zones. With this procedure our aim was to
gain information about the participants from all over the Festival in all times of the day.
• Apart from the stratification based on territorial- and time-zones, the random sampling was realized by asking
our interviewees to select the Festival participants the following way: look at a specific person and from that
person count three more persons and approach the last one for interview.
7 Max Weber Foundation for Social Research

8. 2. Socio-demographic characteristics
8 Max Weber Foundation for Social Research

9. 2010 - N = 765
2011 - N = 806
2.1. Gender 2012 - N = 738
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10. 2010 - N = 765
2.2. Distribution by participants’ age group 2011 - N = 806
2012 - N = 738
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11. 2010 - N = 765
2011 - N = 806
2.5. Permanent address – type of locality 2012 - N = 738
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12. 2010 - N = 765
2011 - N = 806
2.6. Where do you spend most of the year? – country 2012 - N = 738
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13. 2011 - N = 806
2.7. Where do you spend most of the year? – county 2012 - N = 738
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14. 2010 - N = 758
2011 - N = 807
2.12. Your occupation… 2012 - N = 730
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15. 3. Future plans, Migration, Problems
15 Max Weber Foundation for Social Research

16. 2010 - N = 579
3.1. Do you intend to continue your studies (after finishing 2011 - N = 533
2012 - N = 483
your present studies)?
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17. 3.3. Where would you like to continue your studies? – locality (N =
353)
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18. 3.5. What future plans would you like to accomplish in the next 5 years?
I. (N=705) II. (N=692) III. (N=678)
to own an apartment (constructed, purchased, exchanged) 27.6 6.2 7.9
to study, get a degree 23.2 10.2 8.8
to buy a car 6.3 10.2 6.3
to start a company, business 6.2 6.0 3.2
to travel 5.9 6.1 12.2
to renovate, extend, modernize the apartment 4.6 2.4 2.3
to settle down 4.4 7.5 13.1
to get employed 4.3 13.8 7.7
to live independently 3.9 13.9 11.1
to get a better (more adequate) job 3.6 4.7 6.2
to have / raise children 3.6 5.5 5.0
to work abroad 2.7 4.2 2.2
to gain professional success 2.6 5.8 9.2
to study abroad 0.9 2.6 2.4
to study in Hungary 0.2 18 0.5 1.1
Max Weber Foundation for Social
to work in Hungary 0.1 0.3 1.3

19. 5. Company and transportation
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20. 2010 - N = 765
5.1. With whom did you come to the Festival this year? 2011 - N = 806
2012 - N = 738
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21. 5.2. How did you arrive to Târgu Mureș? (N = 730)
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22. 6. Reasons, aims, and favourites…
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23. 2011 - N = 807
2012 - N = 722
6.1. Why did you come to the Peninsula Festival?
23 Max Weber Foundation for Social Research

24. 6.5. What is your first favourite music style? (N = 700)
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25. 9. Financial-economic situation
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26. 2010 - N = 765
9.1. Do you personally own the following…? 2011 - N = 807
2012 - N = 738
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27. 2010 - N = 765
9.6. On average, how much did you spend on the 2011 - N = 807
2012 - N = 573
following goods monthly? - Average (lei) -
27 Max Weber Foundation for Social Research

28. 12.1. Generally how often do you…? – part 1 (N = 728)
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29. 14. Positives and negatives
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30. 2011 - N = 747
14.1. In your opinion, what is the best thing at the 2012 - N = 704
Peninsula Festival?
19.7
concerts 18.6
the atmosphere 17.2 19.3
9.9
par es 11.9
the music 10.1 17.3
the swimmingarea 5.3
5.4
the community 4.7
2.4
makingnew friends 4
girls/ boys 4
the entertainment 4
3.7
multuculturalisam 4.5 5.7
the beer 2.6 3.6
friends 1.7 2011
the line-up 0.1 2.1
2012
other 10.5 11.8
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31. 2011 - N = 670
14.2.1. What are the Festival’s three main values for you? 2012 - N = 567
I. value
music 17 21
culture 9.2 11
atmosphere 13
12
havingfun 9
9
mul culturalism 4 5
party 4 11 2011
girls 33
the community 3 11 2012
friends 3 10
the crowd 2 4
beer 0 6
other < 2% 5 26
31 Max Weber Foundation for Social Research

32. Caracteristici socio-demografice
Profilul Peninsularului
Vârsta: 18 - 29
Studii superioare
Domiciliu: mediu urban
Venit lunar: 1.500 lei
Zilnic activ online
Muzică ascultată: rock,
drum ‘n bass,
metal, hip-hop, dub

33. Festivalul în 2013
Cluj-Napoca, 18-21 iulie
Artiști de renume internațional
Ofertă culturală vastă
Program non-stop timp de 4 zile
Instalații spectaculoase
Servicii și condiții de nivel occidental
Target: 80 000 de vizitatori

34. Festivalul
în 2013
Cluj-Napoca,
18-21 iulie

35. DJ-i internaționali,
Staruri Zilnic: 20.00-06.00
internaționale, Cort de 1.200 mp
Zilnic: 18.00-01.00
Main Stage Freedom Arena
Terrace Retro Stage
Formații și DJ-i Formații și DJ-i din
internaționali România,
Drum ‘n bass, Zilnic: 18.00-02.00
Break beat Cort de 300 mp
Zilnic: 20.00-06.00

36. Festivalul în 2013
Cluj-Napoca, 18-21 iulie
Programe non-muzicale
Teatru Programe ONG-uri
Cinema Sport
Festival de Umor Sporturi extreme
PORT.RO Artthing
Cortul MIÉRT Photo Hunting

37. Festivalul în 2013
Cluj-Napoca, 18-21 iulie
Ofertă culturală vastă:
- parteneriate locale și regionale

38. Festivalul în 2013
Cluj-Napoca, 18-21 iulie
Program diversificat:
• teatru, dans, film
• arte contemporane
• expoziții
• programe pentru copii
• concursuri
• programe educative

39. Festivalul în 2013
Cluj-Napoca, 18-21 iulie
Atmosferă excepțională:
• locații speciale
• activități în aer liber
• decor creativ

40. Informații bilete
Informații bilete
Prețurile (recomandate) pentru bilete:
Bilet de 4 zile cumpărat până în 24 iunie: 150 de lei
Bilet de 4 zile cumpărat între 24 iunie-17 iulie: 180 de
lei
Bilet de 4 zile on site: 210 lei
Bilet de zi cumpărat până în 24 iunie: 50 de lei
Bilet de zi cumpărat între 24 iunie şi 17 iulie: 70 de lei
Bilet de zi on site: 90 de lei
Distribuirea biletelor:
Rețeaua Eventim
Cea mai dezvoltată rețea de vânzare bilete
Acoperă toată România
Organizații de tineret
Organizații de studenți şi de tineret care interacționează cu o
mare parte a publicului țintă. Rezultate bune, reacții pozitive la
ediţiile precedente.

41. Mulțumesc pentru atenție,
László Bodor
festival director
Tel: 0742-510066
E-mail: bodorl@peninsula.ro
www.peninsula.ro / www.felsziget.ro