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Law, as a marketing tool. E-commerce & legal.
This document contains a presentation on various legal aspects of e-commerce. It discusses topics like intellectual property, privacy, cookies, terms and conditions, and legal training. For each topic, it provides brief explanations and considerations for businesses. The presentation emphasizes the importance of legal compliance and using the law as a marketing tool to build customer trust and confidence. It encourages businesses to make their legal information transparent, readable and ensure legal certainty on their websites.
Law, as a marketing tool. E-commerce & legal.
- 3. deJuristen E-Commerce & Legalaspects BY Matthias DOBBELAERE (PARTNER AT LEGAL FIRM dejuristen / lesjuristes) + (ICT-JURIST FOR BECOMMERCE) + (BOARD MEMBER FEWEB) DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 4. OR: HOW TOPROFIT FROM LAW? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 5. + CONTENTS INTELLECTUAL PROPERTY INFORMATION COOKIES TERMS &CONDITIONS TRAINING PRIVACY + Question? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen SOCIAL & BLOGGING
- 6. Intellectual Property: WhyShould I Care? COPYRIGHT & TRADEMARKS DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 7. YOURS TO TAKE? copyright onthe web. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 8. CHECK WITH WEBDEVELOPER. DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 9. (!) CRUCIAL: TRANSFER OF IPRIGHTS DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 10. HOW DO Iinform MY visitors? INFORMATION, INFORMATION DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 13. INFORM YOUR VISITOR ANDBE TRANSPARENT. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 14. LEGAL OBLIGATIONS. DEJURISTEN - LESJURISTES// VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 15. DON’T BE EVIL. DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 16. Terms and Conditions- Say what? Deliver great work. Get paid for results. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 17. MAINLY RELEVANT FOR B2C. DEJURISTEN- LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 18. RIGHT OF WITHDRAWAL. DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 19. CRUCIAL CLAUSE = €. DEJURISTEN- LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 20. HOW DO YOU MENTIONTHIS? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 21. 1. SEPARATE BUTTON ONSITE “WITHDRAWAL”. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 22. 2. IN E-MAIL: BOLD ANDFRAMED IN. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 23. IF NOT? 3 MONTHSwithdrawal. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 24. BUT THERE ARE EXCEPTIONS. DEJURISTEN- LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 25. PAY IN ADVANCE? DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 26. LIABILITY PARCEL IS LOSTOR STOLEN. SO, WHAT NOW? DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 27. PERIOD OF DELIVERY. DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 28. LEGAL VS. BUSINESS. DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 29. DELIVER AS PROMISED. AND EXACTLYAS PROMISED. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 30. DON’T FORGET THE PRICETAG. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 31. VALUE ADDED TAX. DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 32. AND HANDLING AND DELIVERY FEES? DEJURISTEN- LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 33. INFORM BEFORE CHECKOUT. DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 34. T&C ENDLESS PoSSIBILITIES. DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 35. BY THE WAY: GETA QUALITY LABEL (BECOMMERCE / mylabel). DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 36. MY VISITORS, Iknow all about them. PRIVACY DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 37. I've never looked througha keyhole without finding someone was looking back. Judy GARLAND. DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 38. PRIVACY HANDLE WITH CARE. DEJURISTEN- LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 39. SELLING ID DATA? DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 40. E-MAIL MARKETING. ANY RULES? DEJURISTEN- LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 41. SOCIAL EVERYWHERE. BLOGGING &SOCIAL MEDIA DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 42. GREAT TOOLS. MYLEX JURIDISCH NICHEKANTOOR// VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 43. DRAFT A SPECIFIC PRIVACY STATEMENTFOR YOUR PAGE. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 44. PLAY NICE WITH PAIDCONTENT. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 45. AGAIN: TRANSPARENCY IS KEY. MYLEXJURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 46. CAUTION WITH FACEBOOK CONTESTS. MYLEXJURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 47. CREATE A SEPERATE FB-APP! MYLEXJURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 48. OH, IT’s JUSTA COOKIE. COOKIES DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 49. TYPES OF COOKIES? MYLEX JURIDISCHNICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 50. BELGIAN LEGISLATION. MYLEX JURIDISCH NICHEKANTOOR// VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 51. IMPLICIT CONSENT. MYLEX JURIDISCH NICHEKANTOOR// VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 52. EXPLICIT CONSENT. MYLEX JURIDISCH NICHEKANTOOR// VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 53. VIA BROWSER? MYLEX JURIDISCH NICHEKANTOOR// VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 54. DUTCH LEGISLATION. MYLEX JURIDISCH NICHEKANTOOR// VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 55. EXPLICIT CONSENT! MYLEX JURIDISCH NICHEKANTOOR// VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 56. STRICT REGIME: CHAOS. MYLEX JURIDISCHNICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 57. COOKIE MOBILE APP: COMINGSOON CHECK COOKIERECHT.BE MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 58. COOKIE MOBILE APP: COMINGSOON CHECK COOKIERECHT.BE MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 59. SCREENS MYLEX JURIDISCH NICHEKANTOOR// VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 60. FREE APP WWW.COOKIEAPP.EU MYLEX JURIDISCHNICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 61. I NEED SOMETRAINING. LEGAL TRAINING DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 62. CHECK COOKIERECHT.BE MYLEX JURIDISCHNICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 63. CHECK COOKIERECHT.BE DEJURISTEN -LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 64. LAW IS AMARKETING TOOL. + TELL ME MORE! DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
- 65. USE LAW AS AMARKETING TOOL. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 66. DON’T HIDE LEGAL INFORMATION: MAKETHEM READABLE. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 67. NOT EVERYONE TRUSTS YOU/ YOURWEBSHOP. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 68. SO, GIVE them reassurance. MYLEXJURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 69. + NO SPELLING MISTAKES. MYLEXJURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 70. + NO CONFUSION. MYLEX JURIDISCHNICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 71. + NO CHEAP DESIGN. MYLEXJURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 72. + NO LEGAL UNCERTAINTY. MYLEXJURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 73. = MORE CONVERSION. MYLEX JURIDISCHNICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 74. ASK NOT WHATYOU CAN DO FOR THE LAW. ASK WHAT THE LAW CAN DO FOR YOU. MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
- 75. Q&A BY MATTHIAS DOBBELAERE PARTNERAT deJuristen / LESJURISTES, ICT-JURIST AT BECOMMERCE AND BOARD MEMBER FEWEB FOLLOW US VIA TWITTER (@deJuristen) oR FACEBOOK (/deJuristen). DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen