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deJuristen

E-Commerce & Legal aspects
BY Matthias DOBBELAERE
(PARTNER AT LEGAL FIRM dejuristen / lesjuristes) +
(ICT-JURIST FOR BECOMMERCE) +
(BOARD MEMBER FEWEB)

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
OR: HOW TO PROFIT FROM LAW?

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
+

CONTENTS

INTELLECTUAL PROPERTY

INFORMATION

COOKIES

TERMS & CONDITIONS

TRAINING

PRIVACY

+
Question?

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

SOCIAL & BLOGGING
Intellectual Property: Why Should I Care?

COPYRIGHT & TRADEMARKS

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
YOURS
TO TAKE?
copyright on the web.
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
CHECK
WITH WEBDEVELOPER.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
(!)
CRUCIAL:
TRANSFER OF IP RIGHTS
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
HOW DO I inform MY visitors?

INFORMATION, INFORMATION

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
INFORM
YOUR VISITOR AND BE
TRANSPARENT.
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
LEGAL
OBLIGATIONS.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
DON’T
BE EVIL.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
Terms and Conditions - Say what?

Deliver great work. Get paid for results.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
MAINLY
RELEVANT FOR B2C.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
RIGHT
OF WITHDRAWAL.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
CRUCIAL
CLAUSE = €.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
HOW
DO YOU MENTION THIS?

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
1.
SEPARATE BUTTON ON SITE
“WITHDRAWAL”.
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
2.
IN E-MAIL:
BOLD AND FRAMED IN.
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
IF NOT?
3 MONTHS withdrawal.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
BUT
THERE ARE EXCEPTIONS.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
PAY
IN ADVANCE?

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
LIABILITY
PARCEL IS LOST OR STOLEN.
SO, WHAT NOW?
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
PERIOD
OF DELIVERY.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
LEGAL
VS. BUSINESS.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
DELIVER
AS PROMISED.
AND EXACTLY AS PROMISED.
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
DON’T
FORGET THE PRICE TAG.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
VALUE
ADDED TAX.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
AND
HANDLING AND
DELIVERY FEES?
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
INFORM
BEFORE CHECKOUT.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
T&C
ENDLESS PoSSIBILITIES.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
BY THE
WAY: GET A QUALITY LABEL
(BECOMMERCE / mylabel).
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
MY VISITORS, I know all about them.

PRIVACY

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
I've never looked
through a keyhole
without finding someone
was looking back.
Judy GARLAND.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
PRIVACY
HANDLE WITH CARE.

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
SELLING
ID DATA?

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
E-MAIL
MARKETING. ANY RULES?

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
SOCIAL EVERYWHERE.

BLOGGING & SOCIAL MEDIA

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
GREAT
TOOLS.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
DRAFT
A SPECIFIC PRIVACY
STATEMENT FOR YOUR PAGE.
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
PLAY
NICE WITH PAID CONTENT.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
AGAIN:
TRANSPARENCY IS KEY.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CAUTION
WITH FACEBOOK CONTESTS.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CREATE
A SEPERATE FB-APP!

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
OH, IT’s JUST A COOKIE.

COOKIES

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
TYPES
OF COOKIES?

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
BELGIAN
LEGISLATION.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
IMPLICIT
CONSENT.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
EXPLICIT
CONSENT.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
VIA
BROWSER?

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
DUTCH
LEGISLATION.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
EXPLICIT
CONSENT!

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
STRICT
REGIME: CHAOS.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
COOKIE
MOBILE APP: COMING SOON
CHECK COOKIERECHT.BE
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
COOKIE
MOBILE APP: COMING SOON
CHECK COOKIERECHT.BE
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
SCREENS
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
FREE APP
WWW.COOKIEAPP.EU

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
I NEED SOME TRAINING.

LEGAL TRAINING

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
CHECK COOKIERECHT.BE
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
CHECK COOKIERECHT.BE
DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
LAW IS A MARKETING TOOL.

+
TELL ME MORE!

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen
USE
LAW AS A MARKETING TOOL.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
DON’T
HIDE LEGAL INFORMATION:
MAKE THEM READABLE.
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
NOT
EVERYONE TRUSTS YOU/
YOUR WEBSHOP.
MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
SO, GIVE
them reassurance.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
+
NO SPELLING MISTAKES.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
+
NO CONFUSION.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
+
NO CHEAP DESIGN.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
+
NO LEGAL UNCERTAINTY.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
=
MORE CONVERSION.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
ASK NOT WHAT YOU
CAN DO FOR THE LAW.
ASK WHAT THE LAW
CAN DO FOR YOU.

MYLEX JURIDISCH NICHEKANTOOR // VOLG ONS: twitter.com/MYLEX oF facebook.com/MYLEX
Q&A
BY MATTHIAS DOBBELAERE
PARTNER AT deJuristen / LESJURISTES, ICT-JURIST AT BECOMMERCE AND BOARD MEMBER FEWEB
FOLLOW US VIA TWITTER (@deJuristen) oR FACEBOOK (/deJuristen).

DEJURISTEN - LESJURISTES // VOLG: twitter.com/deJuristen oF facebook.com/deJuristen

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