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‫التجارة‬
‫اإللكرتونية‬
‫أو‬
‫ما‬
‫عرف‬ُ‫ي‬
‫بـ‬
‫"التسوق‬
،"‫اإللكرتوني‬
‫هي‬
‫عبارة‬
‫عن‬
‫عملية‬
‫بيع‬
‫ورشاء‬
‫المنتجات‬
‫والخدمات‬
‫عرب‬
،‫اإلنرتنت‬
‫حيث‬
‫يتم‬
‫تبادل‬
‫المعلومات‬
‫والمدفوعات‬
‫بشكل‬
‫إلكرتوني‬
‫بني‬
‫البائع‬
.‫والمشرتي‬
‫وتتضمن‬
‫التجارة‬
‫اإللكرتونية‬
‫العديد‬
‫من‬
‫األنشطة‬
‫مثل‬
‫إنشاء‬
‫متاجر‬
‫إلكرتونية‬
‫وتصميمها‬
‫وتطويرها‬
،‫وتسويقها‬
‫وإدارة‬
‫المخزون‬
‫والشحن‬
،‫والتوصيل‬
‫وتوفري‬
‫خدمات‬
‫الدفع‬
‫اإللكرتوني‬
‫واألمان‬
‫وخدمة‬
‫العمالء‬
‫والدعم‬
.‫الفين‬
‫وقد‬
‫أصبحت‬
‫التجارة‬
‫اإللكرتونية‬
‫من‬
‫األنشطة‬
‫الحيوية‬
‫في‬
‫العرص‬
،‫الحايل‬
‫حيث‬
‫تتيح‬
‫للمشرتين‬
‫الوصول‬
‫إىل‬
‫منتجات‬
‫وخدمات‬
‫متنوعة‬
‫من‬
‫مختلف‬
‫أنحاء‬
،‫العالم‬
‫بأسعار‬
‫تنافسية‬
‫وبدون‬
‫الحاجة‬
‫للتنقل‬
‫بني‬
‫المتاجر‬
.‫الفعلية‬
‫وتعترب‬
‫التجارة‬
‫اإللكرتونية‬
‫ا‬ ً
‫أيض‬
‫فرصة‬
‫ذهبية‬
‫ألصحاب‬
‫األعمال‬
‫الصغرية‬
،‫والمتوسطة‬
‫حيث‬
‫تتيح‬
‫لهم‬
‫الفرصة‬
‫للوصول‬
‫إىل‬
‫عدد‬
‫كبري‬
‫من‬
‫الزبائن‬
‫بتكلفة‬
‫أقل‬
‫وبدون‬
‫الحاجة‬
‫للتواجد‬
‫في‬
‫مواقع‬
‫تجارية‬
.‫تقليدية‬
‫ومن‬
‫المهم‬
‫اإلشارة‬
‫إىل‬
‫أن‬
‫التجارة‬
‫اإللكرتونية‬
‫تتطلب‬
‫اتخاذ‬
‫اإلجراءات‬
‫األمنية‬
‫الالزمة‬
‫لحماية‬
‫المعلومات‬
‫الشخصية‬
‫والمالية‬
،‫للمستخدمني‬
‫وتوفري‬
‫خدمات‬
‫الدعم‬
‫الفين‬
‫والعمالء‬
‫لتحسني‬
‫تجربة‬
‫المستخدمني‬
‫وزيادة‬
.‫رضاهم‬
‫باإلضافة‬
‫إىل‬
‫ما‬
‫كر‬ُ‫ذ‬
،ً‫سابقا‬
‫تتمزي‬
‫التجارة‬
‫اإللكرتونية‬
‫بالعديد‬
‫من‬
‫المزايا‬
‫والفوائد‬
‫اليت‬
‫تجعلها‬
‫تجربة‬
‫تسوق‬
‫مريحة‬
‫الة‬ ّ
‫وفع‬
،‫للمستخدمني‬
:‫وتشمل‬
1
-
‫الوصول‬
‫السهل‬
‫للمنتجات‬
:‫والخدمات‬
‫حيث‬
‫يمكن‬
‫للمستخدمني‬
‫البحث‬
‫عن‬
‫المنتجات‬
‫اليت‬
‫يحتاجونها‬
‫بسهولة‬
‫من‬
‫خالل‬
‫مواقع‬
‫التجارة‬
،‫اإللكرتونية‬
‫ومقارنة‬
‫األسعار‬
‫والمزيات‬
‫بني‬
‫المنتجات‬
.‫المختلفة‬
2
-
‫التسوق‬
‫عىل‬
‫مدار‬
:‫الساعة‬
‫حيث‬
‫يمكن‬
‫للمستخدمني‬
‫التسوق‬
‫في‬
‫أي‬
‫وقت‬
‫يناسبهم‬
‫دون‬
‫الحاجة‬
‫للتواجد‬
‫في‬
‫المتاجر‬
‫الفعلية‬
‫خالل‬
‫أوقات‬
‫الدوام‬
.‫الرسمية‬
3
-
‫التوصيل‬
:‫الرسيع‬
‫حيث‬
‫تقوم‬
‫معظم‬
‫رشكات‬
‫التجارة‬
‫اإللكرتونية‬
‫بتوفري‬
‫خدمات‬
‫التوصيل‬
‫الرسيع‬
‫للمنتجات‬
،‫المشرتاة‬
‫مما‬
‫يوفر‬
‫الوقت‬
‫والجهد‬
‫عىل‬
.‫المستخدمني‬
4
-
‫األسعار‬
:‫التنافسية‬
‫حيث‬
‫تقوم‬
‫متاجر‬
‫التجارة‬
‫اإللكرتونية‬
‫بتقديم‬
‫العروض‬
‫والخصومات‬
‫المختلفة‬
‫عىل‬
،‫المنتجات‬
‫مما‬
‫يجعل‬
‫األسعار‬
‫تنافسية‬
‫وأقل‬
‫من‬
‫المتاجر‬
.‫الفعلية‬
5
-
‫الدفع‬
:‫اآلمن‬
‫حيث‬
‫توفر‬
‫رشكات‬
‫التجارة‬
‫اإللكرتونية‬
‫خدمات‬
‫الدفع‬
‫اآلمنة‬
‫والمتاحة‬
‫عرب‬
،‫اإلنرتنت‬
‫مما‬
‫يحمي‬
‫المستخدمني‬
‫من‬
‫عمليات‬
‫االحتيال‬
.‫اإللكرتوني‬
‫ويمكن‬
‫القول‬
‫إن‬
‫التجارة‬
‫اإللكرتونية‬
‫أصبحت‬
‫ا‬ ً‫جزء‬
‫من‬
‫حياتنا‬
،‫اليومية‬
‫حيث‬
‫يتم‬
‫تسويق‬
‫المنتجات‬
‫والخدمات‬
‫عرب‬
‫اإلنرتنت‬
،‫بكرثة‬
‫ويمكن‬
‫لألفراد‬
‫والرشكات‬
‫الصغرية‬
‫والكبرية‬
‫االستفادة‬
‫منها‬
‫لتحقيق‬
‫النجاح‬
‫واالزدهار‬
‫في‬
‫عالم‬
.‫األعمال‬
‫باإلضافة‬
‫إىل‬
‫المزايا‬
‫اليت‬
‫كرت‬ُ‫ذ‬
،ً‫سابقا‬
‫تتمزي‬
‫التجارة‬
‫اإللكرتونية‬
‫بالعديد‬
‫من‬
‫المزايا‬
،‫األخرى‬
:‫ومنها‬
1
-
‫اإلمكانية‬
‫للمشرتين‬
‫والبائعني‬
‫في‬
‫الوصول‬
‫إىل‬
‫أسواق‬
:‫عالمية‬
‫حيث‬
‫يمكن‬
‫للمشرتين‬
‫والبائعني‬
‫التواصل‬
‫عرب‬
‫الحدود‬
‫الجغرافية‬
‫والوصول‬
‫إىل‬
‫أسواق‬
،‫عالمية‬
‫مما‬
‫يوسع‬
‫نطاق‬
‫الفرص‬
‫التجارية‬
‫ويزيد‬
‫من‬
‫حجم‬
‫العمليات‬
.‫التجارية‬
2
-
‫إمكانية‬
‫إنشاء‬
‫متاجر‬
‫إلكرتونية‬
‫بتكاليف‬
:‫أقل‬
‫حيث‬
‫يمكن‬
‫لألفراد‬
‫والرشكات‬
‫إنشاء‬
‫متاجر‬
‫إلكرتونية‬
‫وبدء‬
‫العمل‬
‫في‬
‫قضاء‬
‫الحاجات‬
‫التجارية‬
‫بتكلفة‬
‫أقل‬
‫مقارنة‬
‫بالمتاجر‬
‫التجارية‬
.‫التقليدية‬
3
-
‫القدرة‬
‫عىل‬
‫جذب‬
‫العمالء‬
:‫المستهدفني‬
‫حيث‬
‫تتيح‬
‫التجارة‬
‫اإللكرتونية‬
‫للرشكات‬
‫الوصول‬
‫إىل‬
‫العمالء‬
‫المستهدفني‬
‫بسهولة‬
‫من‬
‫خالل‬
‫التسويق‬
‫الرقمي‬
‫واإلعالنات‬
.‫المستهدفة‬
4
-
‫القدرة‬
‫عىل‬
‫جمع‬
:‫البيانات‬
‫حيث‬
‫تتيح‬
‫التجارة‬
‫اإللكرتونية‬
‫للرشكات‬
‫جمع‬
‫البيانات‬
‫عن‬
‫العمالء‬
‫وتحليلها‬
‫واستخدامها‬
‫لتحسني‬
‫الخدمات‬
‫والمنتجات‬
.‫المقدمة‬
5
-
‫االستجابة‬
‫الرسيعة‬
‫لتغريات‬
:‫السوق‬
‫حيث‬
‫تتيح‬
‫التجارة‬
‫اإللكرتونية‬
‫للرشكات‬
‫التعامل‬
‫مع‬
‫تغريات‬
‫السوق‬
‫برسعة‬
‫وسهولة‬
‫وتعديل‬
‫العروض‬
‫واألسعار‬
‫بشكل‬
.‫رسيع‬
‫ويمكن‬
‫القول‬
‫إن‬
‫التجارة‬
‫اإللكرتونية‬
‫تمثل‬
‫مستقبل‬
‫األعمال‬
،‫التجارية‬
‫حيث‬
‫تساعد‬
‫الرشكات‬
‫عىل‬
‫الوصول‬
‫إىل‬
‫المزيد‬
‫من‬
‫العمالء‬
‫وتوسيع‬
‫نطاق‬
‫األسواق‬
‫وتقليل‬
‫التكاليف‬
‫التشغيلية‬
‫وتحسني‬
‫تجربة‬
.‫المستخدمني‬
‫لطلب‬
‫افضل‬
‫خدمة‬
‫حلول‬
‫التجارة‬
‫االلكرتونية‬

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ما هي التجارة الالكترونية ؟.pdf