Essential Tools for Product Managers and Marketers by Jesse GantProductCamp SoCal
We had fun with this last year. Let's revisit and update the tools and resources that every Product Manager and Marketer should use or at least know about. Come ready to contribute!
Starbucks, Social Media and the Starbucks, Social Media and the Customer E...ProductCamp SoCal
Based on Jeof's upcoming book about Customer Experience companies and how they change products, markets, and people's lives (Published by Brigantine Media). Social media is an important part of product development and customer experience. Why not use it to your advantage? We'll discuss-
-From Buyer Beware to Supplier Beware -- social media has given tremendous power to the buyer.
- How Starbucks first used social media to reinvent its customer experience helping the company turnaround.
- Where did Starbucks' idea for using social media come from?
- How did the customer experience change for the better?
- What do the lessons from Starbucks mean for companies small and large?
- Avoid the most common and costly mistakes made in using social media
- Why a presence on Facebook or Twitter does not always mean effective use of social media
- What should an effective social media strategy begin with?
Join Jeofrey Bean at ProductCamp SoCal 2011 for this engaging and practical discussion about how the best companies, large and small, use social media effectively to build meaningful relationships and contribute to the bottom line.
Using Social Media to Develop and Launch Differentiated Products by Dave Eric...ProductCamp SoCal
How to use Social Media to determine how potential customers see the features of currently available products, and what features they would like a new product to have. We will discuss which media works best for what, and how to get validation for a product feature idea, without putting too much information out there. Then we will discuss how to use the same Social Media channels to launch the new products when they are ready for the market.
What will get you top dollar? What do hiring and HR managers look at? Education, skill-set, title or past companies? Let's breakdown actual titles, salaries, bonus structures, stock options, etc. from entry level positions all the way up to VP and Chief roles. Then we'll wrap up additional skills that are attractive in today's market and how to get them! As always, come ready to contribute.
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...ProductCamp SoCal
Do you really know what your customers have to say about your products? Do you WANT to know what they have to say? We'll discuss what real customers are actually saying and the why and how behind using Social Media to manage your public image.
Essential Tools for Product Managers and Marketers by Jesse GantProductCamp SoCal
We had fun with this last year. Let's revisit and update the tools and resources that every Product Manager and Marketer should use or at least know about. Come ready to contribute!
Starbucks, Social Media and the Starbucks, Social Media and the Customer E...ProductCamp SoCal
Based on Jeof's upcoming book about Customer Experience companies and how they change products, markets, and people's lives (Published by Brigantine Media). Social media is an important part of product development and customer experience. Why not use it to your advantage? We'll discuss-
-From Buyer Beware to Supplier Beware -- social media has given tremendous power to the buyer.
- How Starbucks first used social media to reinvent its customer experience helping the company turnaround.
- Where did Starbucks' idea for using social media come from?
- How did the customer experience change for the better?
- What do the lessons from Starbucks mean for companies small and large?
- Avoid the most common and costly mistakes made in using social media
- Why a presence on Facebook or Twitter does not always mean effective use of social media
- What should an effective social media strategy begin with?
Join Jeofrey Bean at ProductCamp SoCal 2011 for this engaging and practical discussion about how the best companies, large and small, use social media effectively to build meaningful relationships and contribute to the bottom line.
Using Social Media to Develop and Launch Differentiated Products by Dave Eric...ProductCamp SoCal
How to use Social Media to determine how potential customers see the features of currently available products, and what features they would like a new product to have. We will discuss which media works best for what, and how to get validation for a product feature idea, without putting too much information out there. Then we will discuss how to use the same Social Media channels to launch the new products when they are ready for the market.
What will get you top dollar? What do hiring and HR managers look at? Education, skill-set, title or past companies? Let's breakdown actual titles, salaries, bonus structures, stock options, etc. from entry level positions all the way up to VP and Chief roles. Then we'll wrap up additional skills that are attractive in today's market and how to get them! As always, come ready to contribute.
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...ProductCamp SoCal
Do you really know what your customers have to say about your products? Do you WANT to know what they have to say? We'll discuss what real customers are actually saying and the why and how behind using Social Media to manage your public image.
2. Generations in the workplace