Create a hubfor music
lovers to experience
custom-crafted playlists
for exploration, discovery
and sharing
objective
PAUL BOOSEY BEAT.BOX
3.
To inspire ageneration
to engage in and truly
personalise their musical
experiences, through
an individual, tailored
product. They will discover,
embrace and share musical
experiences to their peers
PAUL BOOSEY BEAT.BOX
strategy
4.
18
age range
35
25
Overall demographic
Male& Female
audience analysis
Secondary
Male & Female
Primary
Male
Tech savy male
Profession: Tech startup.
Likes: listening to music,
blogging, social networking.
Dislikes: live music and sport.
Has a small social circle.
Party boy
Profession: full time
student. Likes: live
music, clubbing.
Dislikes: hard work
and paying for music
and web content.
Early career professional
Profession: Corporate. Likes: live
music, dining out, social media
and cars. Dislikes: sharing his
spotify playlists with his partner.
Will pay for content, but will
compare before committing.
Socialite female
Profession: Corporate.
Likes: live music, clubbing
and the Kardashians.
Dislikes: people who
mock the kardashians
and rock music.
Professional female
Profession: Business owner.
Likes: music, but has no time
for making playlists, prefers
Pandora and no fuss.
Dislikes: signging up
for websites, and rarely
remembers her password.
Young mum
Profession: Corporate/mother.
Likes: listening to music
to relax to, and occasional
partying. Dislikes: complicated
websites and signing up for
anything, because she hasnโt
enough hours in the day.
5.
The brands thatinfluence this
demographic are mixed, but with a
heavy social media presence. Here
are a few of the major players in the
marketplace.
brands that influence
6.
Clean, simple interface
andminimal looking.
Good use of white
space and navigation
is simple. Colour and
imagery is vibrant and
generally has a mature
looking UI.
Mobile
competitor analysis study 1
Website
7.
Film noir feelingwith
powerful images that
feel creative and inspire.
Becomes more bubble
gum pop in other places.
Simple navigation and
UI. Cross pollination of
other Apple products is
apparent.
Mobile
Website
competitor analysis study 2
8.
Grungy feel withrough
typography with a look
of revolution. The grid
work well and the
flow of the website is
easy and formulated.
App flows easily and
navigation has a good
feel. Nice feeling brand.
Website
Mobile
competitor analysis study 3
user testing findings
I interviewed a range
of young adults, 3
males and 2 females.
Age ranges 18-32
COLOUR
> Black and Orange
palette was favourite
with all, but 1 user
Options 3 6 also
proved favourable
NAVIGATION CTAโS
Navigation and
CTAโs were well
understood. They
liked the free 24
hours idea, backed
up with the โsign up
for a free 30 day trialโ
Mood and Genre
carousel was well
liked and deemed a
โfunโ device and way
of creating a playlist
for โright nowโ
LOGO IMAGERY
The introduction
of colour imagery
had good feedack,
as it had a younger
feel than the BW
imagery. I have since
used BW sparingly
The refinement of the
Beat Box logo has
also been favoured
from the earlier
โshoutyโ bold caps
versions
TYPE
All people asked
preferred San Serif
They didnโt see feel
a serif (even slab)
would fit well with
a music streaming
service
All liked a light H1,
heavier H2 and H3
INTERACTIONS MENU SEARCH
BUTTONS
about click
search click
menu click
normal
normal
hover click
PLAY BEFORE YOU PAY
PLAY BEFORE YOU PAY
normal
30 day free trial
30
hover click
30 day free trial
30