2. Pet Acquisition
& Ownership Study
• To determine levels
of pet ownership
• Better understand
patterns of ownership
3. Research Methodology
Telephone survey (May 14 – 25)
404 Oahu residents
via land lines (201)
& cell sampling (203)
Sampling error: n+
+ or – 4.8%
Data weighted
to ensure age, ethnicity,
and gender were
representative (2010 US Census).
3
4. Where do you think of to get a pet?
Most commonly named source
• Hawaiian Humane Society
Second most popular
• Friends and family
Media Sources
• Internet (added in 2012) – Craigslist & Google
similar levels of awareness as newspapers
& breeders
4
5. Where do you think of to get a pet?
Hawaiian Humane
92% Friend/Family
90% 90%
89%
86% Unaided Aided
85%
82% 82%82% Pet Store
81%
79%79%
75%
73% 72%
69% 68% Newspaper
61%
59%
Breeder
53%53% 55%
52% Internet
47% 47%
42% 44%44%44%
42% 40%
5 Base: VI (404); V (400); IV (403); III (401); II (405) I (403)
7. Where did you get
your most recent pet?
Most Popular Source
• friends & family
Primary reasons for not adopting
from a shelter
• help friends/family find homes for dogs/cats
• preference for select breeds
7
8. Source of Most Recent Dog or Cat
Where did you get your most recent dog/cat?
Source VI ('12) V '(08) IV ('05) III ('01)
Friend/Relative 43% 41% 43% 42%
Stray/Found animal 15 9 10 8
HHS 12 14 16 13
Pet Store 12 13 8 17
Breeder 8 13 11 11
Newspaper 2 4 6 2
Other Rescue Group 2 -- -- --
Internet 1 -- -- --
Other 4 4 5 6
BASE: (215) (233) (200) (218)
9. Only 12% of pets
from the Humane Society
Where did you get your Did you consider adopting
most recent dog/cat? from the Humane Society?
Base: VI (215); V (233); IV (200); III (218) Base: VI (215); V (233); IV (200); III (218)
% “YES”
n/a
10. Reason For Not Considering
Humane Society Adoptions
Why Didn't You Consider Adopting A Pet From HHS?
Reason VI ('12) V '(08) IV ('05)
Already have pet(s)/Didn't want another 20% 25% 16%
Helping family/friends 16 21 11
Wanted specific breed/type 10 19 15
Didn't have any I liked 9 -- --
Someone gave me pet/brought home pet 6 7 5
Took in a stray/Lots of strays 4 3 4
Cost of adoption 4 2 4
BASE: (189) (200) (168)
11. Oahu Pet Ownership Trends
58% of households own pets
Dog owners (45%) outnumber cat owners (17%) by more
than 2 to 1.
12. Pets per Household & Neutering
Pet Ownership VI ('12) V '(08) IV ('05) III ('01)
Own a Pet (% Yes) 58% 60% 56% 54%
Pets Owned
Dogs 45% 43% 40% 37%
Mean # of dogs/Household 1.9 1.7 1.8 1.6
% Spayed/Neutered 56% 65% 62% 52%
Cats 17% 19% 19% 21%
Mean # of cats/Household 2.1 2.2 2.2 2.1
% Spayed/Neutered 87% 81% 91% 85%
Base: (404) (400) (403) (401)
13. Owned Dogs & Cats
Oahu estimates
Note: 2012 estimates are based on the 2010 US Census estimates for occupied households (311,047) on O‘ahu;
2008 estimates are based on the 2000 US Census estimates for occupied households (286,450) on O‘ahu.
Ward Research, Inc. • 828 Fort Street, Suite 210 • Honolulu, Hawaii 96813 • Phone: (808) 522-5123 • Fax: (808) 522-5127
14. Oahu Pet Owner Facts
• 58% of households own pets
- Dog owners outnumber cat owners by more than 2:1.
• Dog ownership steadily rising.
- 45% in 2012 versus 37% in 2001
• Cat owners (87%) more likely than dog owners (56%) to
spay/neuter their pets.
• Proportion of dog owners (56% in 2012 versus 65% in
2008) who reportedly spay/neuter their dogs decreased
significantly since prior measure.
15. Feeding Stray Cats
Do you feed stray cats that
do not belong to you?
Stray cat situation on Oahu
remained unchanged;
1 in 5 reportedly feed strays.
Mean # of stray cats feed
5.95 cats 4.75 cats 4.83 cats
15
16. Stray Cats Fed
Oahu estimates
Note: 2012 estimates are based on the 2010 US Census estimates for occupied households (311,047) on O‘ahu;
2008 estimates are based on the 2000 US Census estimates for occupied households (286,450) on O‘ahu.
Ward Research, Inc. • 828 Fort Street, Suite 210 • Honolulu, Hawaii 96813 • Phone: (808) 522-5123 • Fax: (808) 522-5127
18. Estimated 2012 Sales within
the U.S. Market
Estimated Breakdown
Food $20.46 billion
Supplies & Medicine $12.56 billion
Vet Care $13.59 billion
Live Animal Purchases $2.15 billion
Grooming & Boarding $4.11 billion
18
21. Pet Ownership & Acquisition
by Jacque LeBlanc, Hawaiian Humane Society
Policy trends across the nation
by Inga Gibson, HSUS
Pet policies that work
by Ken White, Peninsula Humane Society
Editor's Notes
Pet owners are a huge economic force. And just to give you a taste of what kind of purchasing power and contributor all of us are to reckon with. Check out some of these numbers from spending statistics gathered by APPA from various market reseach sources.
$50 billion – that’s the same as the estimated damage of Superstorm SandyUS computer networking equipment industrythe wedding industry
$50 billion – that’s the same as the estimated damage of Superstorm SandyUS computer networking equipment industrythe wedding industry