Steve Machin from Stormcrowd discussed how to use social data and smart e-CRM techniques to increase audience reach and engagement. His presentation focused on acquiring customer data through social channels, segmenting audiences, communicating personalized messages, amplifying key content, and rewarding customer interactions. He provided an example of how these strategies helped increase restaurant bookings by 76% and discussed using targeted communications and product variations to better connect with different customer segments.

1. Technology Solutions for Tourism Conference 2012
Part 2: Steve Machin, Stormcrowd

3. How much of your audience can you reach? EASILY?

5. Assumptions reduce reach and audience acquisition

6. Social Data = Heavy Lifting..

7. The data keeps flowing… many to many..

8. Can a tide of shared data help all the boats to rise?

9. One Size Fits…
One 
Some 
All


10. Acquire, Segment, Communicate, Amplify, Reward

11. Using smart e-CRM via email to increase restaurant bookings by
76%

12. “Hands Up, Who wants a VIP upgrade?”

13. Product Variations and Communications hit the right
notes

14. Audio, video and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk