The document discusses opportunity analysis, market segmentation, and targeting to identify potential market opportunities. It highlights the influence of various forces such as demographics, economic conditions, technology, and socio-cultural factors on new product development and effective marketing strategies. The document emphasizes the importance of understanding these elements to identify and reach potential buyers.

1. Opportunity Analysis, Market
Segmentation & Market Targeting

2. Where to find opportunities?

3. Where to find opportunities?

5. Demographic

6. Economic

7. Environmental forces

8. Technological

9. Political

10. Sicio-cultural

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14. New product

15. Developing of effective marketing

18. Identify buyers

21. Let's move
on to
Topic No.1

25. Unable to distinguished

26. What is the truth?

27. Internet offers