Ivan Braun is handing out advises to how climb mountains, both real mountains as career and life style mounatins by Jyllands Posten (the biggest printed newspaper in Denmark)
This document discusses the opportunities and challenges presented by big data for social sciences research. New forms of data from social media, tracking, and internet-connected devices allow researchers to study social processes as they unfold in real-time at large scales. However, analyzing this data requires new computational skills and infrastructure. Researchers must also consider new methods and address issues like reproducibility, ethics, and access to ensure quality results. Overall, big data has the potential to transform social sciences by enabling the study of phenomena in new ways, but significant challenges around data, skills, and research practices must be overcome.
Portrait of Ivan Braun and his road to Everest Ivan Braun explains about his passion for mountaineering, about the fire inside him that always has been light and about his vision to climb and summit Mount Everest in 2015.
Ivan Braun is handing out advises to how climb mountains, both real mountains as career and life style mounatins by Jyllands Posten (the biggest printed newspaper in Denmark)
This document discusses the opportunities and challenges presented by big data for social sciences research. New forms of data from social media, tracking, and internet-connected devices allow researchers to study social processes as they unfold in real-time at large scales. However, analyzing this data requires new computational skills and infrastructure. Researchers must also consider new methods and address issues like reproducibility, ethics, and access to ensure quality results. Overall, big data has the potential to transform social sciences by enabling the study of phenomena in new ways, but significant challenges around data, skills, and research practices must be overcome.
Portrait of Ivan Braun and his road to Everest Ivan Braun explains about his passion for mountaineering, about the fire inside him that always has been light and about his vision to climb and summit Mount Everest in 2015.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
2014 01 | Ivan talks about Everest | Outdoor training
1. 61outdoor training
af. Specielt i Khumbu området lige
syd for Everest er der sket en meget
markant velstandsstigning gennem
de år, jeg har færdes her. Sherpaernes
huse er langt bedre, nyere, velindrette-
de og renere end de nogensinde før har
været. Her ses den positive indflydelse
af turismen i området, som i øvrigt for
en væsentlig grad også er trekkingturis-
me. Men hvor en trekker måske lægger
nogle få tusinde kroner, så lægger
bjergbestigerne mange gange mere.
Sherpaerne får langt højere betalt for
at deltage i ekspeditioner end på en
trekkingtur, og har ekspeditionen suc-
ces udbetales der ydermere topbonus,
som giver et væsentligt økonomisk til-
skud til velstanden. Det er derfor svært
at forestille sig den positive udvikling i
området uden den kommercielle bjerg-
bestigning. Og virkningen ses ikke kun
i form af velstand.
Andre positive tendenser er en langt
større bevidsthed om naturbevarelse, så
området i dag er langt renere, og sko-
vene klarer sig bedre, end da jeg første
gang kom her. Jeg hilser derfor trods
mine mange forbehold udviklingen
velkommen og kan slet ikke forestille
mig, at Nepal kunne finde på at lukke
for denne udvikling i længere tid trods
årets dramatiske begivenheder.
Sherpaerne har dog brug for nogle
ændringer. Når de formentlig ikke
ønsker at miste indtægtskilden, der som
beskrevet bærer en hel bølge af positiv
udvikling med sig, bør de i hvert fald
sikres i tilfælde af uheld. Bedre forsik-
ringsordninger kunne være en vej at gå,
hvor de udbetalte summer er en reel
forsikring og ikke et “plaster på såret.”
Udfordringen ved Everest vil bestå,
selvom der måske sker ændringer, der
gør det mindre risikabelt. Jeg ser ikke
nationale restriktioner i retning af mere
erfaring for at opnå tilladelse komme
lige umiddelbart, bl.a. da det vil kræve
enighed om dette med Kina/Tibet, ellers
vil de kommercielle ekspeditioner blot
tage den nordlige vej til bjerget i stedet.
Begivenheder som årets katastrofe
vil måske have den indflydelse, at flere
uerfarne tænker sig lidt mere om, og de
firmaer, som arrangerer kommerciel-
le ekspeditioner, vil måske agere lidt
mere restriktivt mht., hvem de tager
med - i hvert fald indtil ulykken er gået
delvist i glemmebogen, hvilket den
aldrig vil gøre helt.
Ivan Braun–Everestharaltidluretimitsind
Ivan Braun drømmer om at bestige Mt. Everest i 2015.
Læs om hans forhold til bjerget her.
Tekst Ivan Braun
Det har altid ligget i kortene, at jeg
skulle bestige bjerge. Allerede fra
barns ben var jeg besat af legenderne
fra Himalaya og kunne en masse om,
hvem der havde besteget hvilke bjerge
og hvornår. Jeg var kendt for at være
ham, der kunne klatre højest i træer-
ne og den eneste, som kunne bestige
endevæggen på brandstationen, som
var en ældre bindingsværksbygning.
Så min fascination for Everest har altid
luret i mit sind, og det har altid været
eventyret om George Mallory og An-
drew Irvine på Nordsiden i 1924, som
har haft min interesse. Tænk sig, at de
to forsøgte at bestige Everest i for 90 år
siden iført gabardine tøj og et hvæsen-
de ilt apparat. Der var hverken tekno-
logien, viden eller udstyret udviklet til
sådan et eventyr, og alligevel forsøgte
de sig. To mand mod bjerget, Mallory
og Irvine mod Everest. Hvis ikke det
tænder en glød inde i dig, så ved jeg
ikke, hvad der skulle tænde en.
I 1953 blev Everest besteget for første
gang, hvilket skete fra sydsiden, og
siden da har sydsiden også båret præg
af store ekspeditioner. Det er også her,
at bjergbestigere, bjergturister og andre
med både tiden - og især økonomien -
har flokkes om bjerget. De senere år har
man set billeder af mere end 300 bjerg-
bestigere i kø på vej op ad bjergsiden,
som er et ganske skræmmende billede.
Det bliver spændende at se, om al
trafikken og turismen trækker over på
Nordsiden i 2015 på grund af dødsfal-
dene og lukning af syd her i år. Jeg har
endnu ikke gjort mig mine overvejelser,
om det vil ændre på mine planer, men
jeg skal ærligt indrømme, at tanken om
at stå i kø med 300 andre ved stigerne
fotoSIBUSISOVILANE
2. 62 outdoor training
på “second step” ikke tiltaler mig syn-
derligt meget.
Jeg startede mit projekt “Fra sofa til
Everest på 5 år” i 2010 og fik tatoveret
Everest2015 på højre overarm som
påmindelse om mit mål, og hvor jeg er
på vej hen. Med det mener jeg, at jeg
synligt og tydeligt har indgået en aftale
med mig selv om, at jeg vil bestige
Everest til næste år.
Jeg plejer at sige, at jeg flytter til Nepal i
april og kommer hjem “when it’s done”
- planen er, at jeg er retur i Danmark
omkring juni måned 2015. Men jeg vil
ikke dø på bjerget, så mit projekt er ikke
med livet som indsats. Hvis noget går
galt undervejs, vil forsøget blive afbrudt.
Folkmener,atjegløberenrisiko for at
blive latterliggjort over min tattoo, fordi
jeg netop har anført, hvornår jeg bestiger
Everest. Og de har ret i, at det er et egoi-
stisk projekt. Det er en test af min egen
fysiske og mentale formåen, det er en
drøm, som jeg forfølger målrettet. Jeg gør
det ikke for andres accept, men jeg kan
da godt håbe, at mit projekt kan inspirere
andre til at turde forfølge deres drømme.
Jeg vil bestige Everest fra Nord
unsupported - uden hjælp over ba-
secamp og uden brug af kunstig ilt. Det
er den variant, som passer os bedst på
forsøget, og den, som kommer tættest
på Mallory og Irvines forsøg i sin tid.
Hvis vi løber ind i etableret sikring,
vil vi benytte den, og vi kommer ikke
uden om stigerne i 8.000 meters højde
ved “Second step”. Jeg har tidligere
besteget bjerge i Alpin stil og i klassisk
ekspeditionsstil, og vil helt sikkert
benytte begge igen efter Everest.
Mallory og Irvine brugte ilt på deres
forsøg, men jeg mener, at uden ilt er at
foretrække frem for de hvæsende iltap-
parater, de benyttede for 90 år siden.
Men det er min måde og mit valg. Jeg
synes, der er plads til alle, og at alle skal
bestige bjerge på deres måde.
Alle, som har muligheden, er velkom-
ne i bjergene, også på Everest. Men det
bør ske under bedre forhold end nu,
hvor der stadig dør både Sherpaer og
turister på bjerget.
Minplanharheletidenværet at være to
mand mod bjerget som Mallory og Irvi-
ne. Derfor har det været mig magtpålig-
gende, at jeg skulle finde en makker med
masser af erfaring, en som jeg kan stole
100% på, fordi mit forsøg er uden brug
af kunstig ilt. Det skal være én, som ikke
vil sætte egne personlige mål over mine/
vores mål. Jeg har siden 2010 arbejdet
med en bruttoliste, som blev streget, da
jeg blev kontaktet af Mingma Sherpa.
Mingma Sherpa kontaktede mig i
januar måned efter at have læst mine
kommentarer online på episoden sidste
år på Everest, hvor tre topalpinister
kom op at slås med en gruppe lokale
Sherpaer. I sig selv en bedrift at kom-
me i slagsmål i 7.000 meters højde,
og så endda med Sherpaer, som er
buddhister og derved pacifister. Der var
kø ved håndvasken af vesterlændinge,
som hængte Sherpaerne ud for deres
deltagelse i slagsmålet, og vi var ikke
mange, som havde en anden opfattelse.
Jeg selv mistede alt for de tre alpini-
ster oven på episoden, dels over at de
sjosker rundt på turistsiden af Everest
for at gøre noget “unikt”, dernæst at
komme i slagsmål med lokale og til
sidst over at skyde al skyld over på dem.
Jeg har desværre selv deltaget i min
andel af slagsmål (oftest på barer), og
ved at der altid er mindst to involverede
parter og mindst to skyldige.
Mingma takkede mig for min deltagel-
se i diskussionen, mit syn på Sherpa-
erne, og ikke mindst min stadige tro,
respekt og opbakning for de lokale,
uanset hvor jeg kommer som bjerg-
bestiger, ikke mindst Sherpaer. Han
har læst sig frem til, at jeg ville bestige
Everest i 2015, og at det ville være ham
en stor ære at deltage i mit projekt.
Jeg anede ikke, hvem Mingma var og
fik googlet mig frem til information
om manden bag tilbuddet. Og sikke
et tilbud, Mingma er den legendariske
Sherpa, som står for at sætte ny ver-
densrekord i antal summits på toppen.
Han når det enten i 2015 sammen med
mig eller i 2016 eller 2017. Tidspunktet
er ikke vigtigt for ham længere. Han
har alt i alt deltaget i 28 ekspeditioner
på Everest, har været på toppen af
hele seks 8.000’ere og er blandt andet
noteret i Guinness Rekordbog. Han
er sponsoreret af Rolex og følges af
Discovery Channel (oven på de drabe-
lige episode i år, er der ingen der ved,
hvad der skal filmes og ikke filmes).
Mingma vil bestige Everest i sædvanlig
stil, dvs. med ilt.
Jeg vælger at se Mingma som Sherpa
på grund af hans baggrund og ikke hans
virke, for mig kunne han have hvilken
som helst oprindelse og baggrund, så
længe han har erfaringen, og jeg kan
stole på ham som makker - med mit liv
som indsats.
Vi er enige om, at vi bestiger Everest
som et makkerpar, dvs. hver bærer sin
andel af udstyret og deltager på lige fod
i etablering af camps, høste sne, smelte
Mt. Everest
Ivan Braun nulstilede sit Bjerg CV i 2010,
da han skabte motivationsprojektet “Fra
Sofa til Everest på 5 år. Siden da har han
bl.a. været på Mont Blanc et par gange,
Mount Kenya, og guidet på Kilimanjaro
en håndfuld gange. Desuden var han på
Tharpu Chuli (første danske bestigning
2012), Pik Lenin (2012), forsøg på Khan
Tengri (2012), Bolivia (5x6.000) samt se-
nest en stribe første danske bestigninger
og First Ascent i Kirgisistan i januar 2014.
Næste ekspedition for Ivan er til Tibet
i efteråret, hvor kan vil bestige et par
8.000 bjerge som forberedelse til Everest
næste år. Du kan følge Ivan Braun på hans
vej mod toppen af Mount Everest allere-
de nu på facebook.com/everest2015 eller
følg ham på facebook.com/ivan.braun
samt læs mere på www.ivanbraun.dk.
Om Ivan Braun
“Jeg skal ærligt indrøm-
me, at tanken om at stå
i kø med 300 andre ved
stigerne på “second step”
ikke tiltaler mig synder-
ligt meget.”
fotoCHRISTIANTHØGERSEN
3. 63outdoor training
vand, osv. Om vi forinden i forbindel-
se med akklimatisering har efterladt
udstyr og grej oppe på bjerget, vil jeg
ikke afvise.
Der er ikke mange danske bjergbesti-
gere, som har samme mål som mig.
På den korte bane kan jeg kun komme
i tanke om Bo Belvedere, som havde et
fantastisk forsøg på Everest uden brug
af kunstig ilt i 2013. Faktisk krydsede
jeg alt for, at han ville klare forsøget om
at nå Everest uden brug af kunstig ilt
i 2013, for det ville have fjernet fokus
fra mit forsøg. Min tur op af Everest er
et anliggende imellem mig og bjerget.
Men apropos Bo, så vil tilfældet, at
vi begge er på Everest i 2015, og jeg
tænker, at vi vil hjælpe hinanden, hvor
det er muligt.
Jeg har ikke haft mange danske mak-
kere igennem tiden. Faktisk har jeg
ikke en eneste fra slutfirsere og frem
til 2012, hvor Morten Sønderskov og
jeg var de første danskere på Tharpu
Chuli (5.663 m). Og siden har Simon
Martens været min faste danske mak-
ker, som dog på grund af uddannelse
og arbejde ikke har været mere end et
par enkelte gange. Men vi passer fint
sammen, så vi skal helt sikkert af sted
på mange eventyr i fremtiden.
Sherpaer er fantastiske mennesker.
De har et fantastisk syn på livet, lever
i nuet og har hverken fordomme eller
jalousi. Udover at være genetisk stærke,
erfarne og habile klatrere er de også
fattige set i forhold til danske standar-
der. Men deres fattigdom er ikke en
begrænsning for deres imødekommen-
hed, de deler gerne de få ejendele og
mad, som de er i besiddelse af - uden at
få noget retur.
Det er horrible forholde som Sherpa-
erne arbejder under i bjergene. Deres
årsløn er langt over landsgennemsnit-
tet, men med i dette regnestykke er, at
omkring en procent af de aktive Sher-
paer dør i tjeneste. Forestil dig, hvis
en procent af de unge livreddere langs
de danske kyster kunne forvente at dø
under arbejdet. Så var der ikke mere
livredning. Og de efterladte spises af
med små beløb til at komme videre for,
sende børn i skole, osv.
Det er altid skidt, når nogen dør i
bjergene, uanset hvor de kommer fra.
Intet bjerg på kloden er værd at dø på.
Men når det er sagt, er det godt, at der
kom fokus på de kummerlige forholde
for Sherpaerne, og at der foreløbig er
blevet forbedrede forsikringsforhold.
Men der er stadig plads til forbedring.
Jeg har ikke ondt af alle de vesterlæn-
dinge, som var på Everest for at bestige
det og som måtte rejse hjem med ufor-
rettet sag. That’s the name of the game!
Mange glemmer ofte, at der er stor
forskel på at sidde hjemme i varmen
og planlægge en bestigning, til at stå
på bjerget og tage kampen. Men for de
lokale er det frygteligt. Et frygteligt tab
af familiemedlemmer og venner i de
små Sherpa-samfund. Det er frygteligt,
at sæsonen endte på tragisk vis, der er
tusindvis af Sherpaer og deres familier,
som skal forhutle sig igennem tiden
frem til næste Everest-sæson. Størstede-
len af alle blev sendt hjem med ingen
eller kun en brøkdel af den løn, de ville
have tjent ved sæsonen.
Hvis man skulle ændre noget på
forholdene for Sherpaerne kunne en
mulighed være at have en form for
autorisation, som den man finder inden
for dykning, hvor man skal et dykker-
certifikat for at dykke med flasker, på
større dybder osv. Indenfor dykning og
dykkerturisme er det lykkedes at skabe
både et sikkert setup for gæsterne, skabt
en bæredygtig turist industri og skabt
flere ressourcer til passe på naturen.
I bjergene er der alt for få ressourcer
til bevaring af naturen, og det skal der
også laves om på. Netop i år blev det
ændret til, at alle skal bære mindst 8 kg
affald med ned fra bjerget (mon ikke
det bare er blevet til ekstra 8 kg vægt
til Sherpaerne), men det er ikke nok.
Jeg har altid båret mere med ned fra
bjergene, end jeg har haft med op, bare
spørg mine gæster på Kilimanjaro, som
jeg har guidet. Jeg samler gerne slikpa-
pir op efter andre, også selvom jeg skal
bukke mig mere end nødvendigt.
Der er rygter om, at Everest vil være
lukket fra Nepal i 2015. Det kan betyde
en verden til forskel for Sherpaerne,
da ekspeditionerne i så fald i øget grad
vil rekruttere lokal arbejdskraft i Tibet.
Dernæst er der risiko for katastrofale
trafikproblemer på selve bjerget, da
nordsiden er mere teknisk krævende
end fra syd. Det kan betyde en del for
selve vores projekt, ikke fordi jeg ikke
vil dele bjerget med andre, men fordi
mit mål er nå toppen og nå ned igen
uden brug af kunstig ilt.
fotoivanbraun