Organizational purpose defines the fundamental reason an organization exists beyond profit or strategy. It provides meaning to all parts of the organization and connects people to a shared goal. Like the human heart, organizational purpose flows through the entire system to energize and renew it. A clear vision builds on purpose by painting a picture of the future state the organization aspires to achieve through its purpose. It helps align people towards common objectives. Core values reflect the principles that guide an organization in working towards its purpose and vision.

1. Organisational Purpose

2. Organisational Purpose
The Oxford English Dictionary defines Purpose as “the
reason for which something is done or created or for
which something exists”
whereas strategy is about a plan of action.
At an individual level purpose is being rather than doing.

3. “Purpose expresses the company’s fundamental
value – the raison d’etre or over-riding reason for
existing. It is the end to which the strategy is
directed”
Richard Ellsworth

5. Organisational Purpose
“Like the human heart organisation purpose is more
than just the centre of organisation, it provides the
lifeblood to the whole of the organisational system. It
connects, refreshes, renews and brings life to every
single corner of the organisation. If any part of the
organisation becomes disconnected from the purpose
of the organisation it will wither and fail to function
properly, like a limb cut from the body’s blood supply.”

7. What is a Vision?

8. Vision?
A Vision Statement is −
• A future-oriented declaration of the organisation’s
purpose and aspirations.
• Lays out the organisation’s purpose for being.
• A clear vision helps in aligning everyone towards
the same state of objective, providing a basis for
goal congruence.

9. What is a Mission?

11. Vision, Mission, Objectives

12. Values

13. Core Values

14. Summary

15. Breakthrough Planning