1. Organizations and their dilemmas Profesor: Claudio Saavedra Alumnos: Helmut Fischer, Cristian, Stefan Schindler, Nicola Westermeir 22.09.2008 1

8. Quote “ In my view, management is about ensuring a process is delivered efficiently but a leadership is about influencing change” (S. Chapple, Senior Sales Director ICON) 8

12. PUMA’s Strategy Impressions 12

13. Increase of shares Impressions 13

14. Puma Store 14

15. Puma´s way of thinking 15 Being different by advertising differently - It is not about the product It is about the brand

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23. The End 23 Thank you for your attention!!