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Opportunity in
US IVD Market
With World Markets’ Expansion Cooling, United States IVD Market Large and Growing Faster Than 
Some Other Markets  
 For a large clinical testing market, the United States’ is still a nimble one.  Growth in core lab test markets 
(hematology, clinical chemistry, urinalysis, non‐infectious immunoassays) was boosted in recent years by 
increased routine testing.  According to a new 
Kalorama Information report, the United States 
has the largest healthcare market in the world 
and also the world’s largest in vitro diagnostics 
(IVD) market at $25.1 billion or approximately 
40‐45% of the global IVD market.  
 
Based on Information from Kalorama Information’s  
United States Market for IVD Tests:  Published June 2016  
www.kaloramainformation.com
This  means  that  projected  growth  for  the  US 
IVD  market  –  3.2%  on  average  annually 
through 2020 – does not match the growth of 
developing  and  emerging  markets  abroad  in 
Asia  and  Latin  America,  but  is  projected  to 
outpace  other  IVD  markets  in  the  developed 
world such as Western Europe and Japan. 
 
Our  most  recent  report  finds  that  the 
Affordable Care Act (ACA) increased the ranks 
of  the  US  insured  population  and  reduced  out‐of‐pocket  (OOP)  costs  for  preventive  health  services 
including routine lab testing. Moving forward, the US IVD market can expect moderate growth through 
the following market factors and trends: continued expansion of the insured population under the ACA 
and  increased  healthcare  utilization  baselines;  demographic  aging  that  increases  demand  for  clinical 
0
5,000
10,000
15,000
20,000
25,000
30,000
2015 2020
25,128
29,357
testing paid for through the country’s leading vehicle for lab payments (Medicare); relatively optimistic 
macroeconomic indicators vis‐à‐vis the domestic outlook five years ago or other developed markets in the 
world;  and  continued  product  innovation  and  industry  responsiveness  to  clients’  needs  in  the  world’s 
largest IVD market.  
 With health insurance enrollment required and enforced under the ACA beginning in 2014, the number 
of US insured individuals jumped in 2013 and again in 2014 
with significant enrollment in individual plans and Medicaid 
(accompanied  by  losses  in  group  plan  enrollment). 
Healthcare utilization among US insured jumped in 2014 as 
measured by average physician encounters per 1,000 persons 
in  NAIC  data.  Growth  in  overall  healthcare  utilization  also 
jumped in 2014 according to Altarum analysis (from roughly 
1.5% in 2013 to over 3% in 2014); preliminary results from 
the same dataset indicate that healthcare utilization growth 
rose to roughly 5% in the first three quarters of 2015.  The 
positive  effect  of  coverage  expansion  on  healthcare 
utilization is expected to subside in 2016 as additional growth 
of the US insured population will be incre
 
Based on Information from Kalorama Information’s  
United States Market for IVD Tests:  Published June 2016  
www.kaloramainformation.com
asingly marginal. 
Results of Final PAMA Rule 
In  late  June  of  this  year,  the  Centers  for  Medicare  and 
Medicaid Services (CMS) announced the final rule of the 2014 
Protecting  Access  to  Medicare  Act  (PAMA)  or  a  sweeping 
market‐based  pricing  reform  for  Medicare‐reimbursed  lab 
tests.  PAMA  is  intended  to  introduce  a  more  organic 
methodology  to  reimbursement  adjustments  for  lab  testing 
under Medicare and will replace uniform cuts implemented 
across the Clinical Laboratory Fee Schedule (CLFS) along with the Affordable Care Act (ACA). Whereas past 
CLFS cuts represented another layer of uncertainty in lab investment and thus the IVD market, PAMA‐
based adjustments will provide labs and IVD suppliers relatively more foresight of future test prices. The 
recent CMS final rule delays implementation of market‐based pricing and expands the body of applicable 
labs  in  order  to  make  prices  more  reflective  of  the  entire  lab  market.  The  law  has  the  potential  to 
significantly  cut  Medicare  reimbursement  prices  on  routinely  performed,  highly  automated  tests  – 
sparking further consolidation in the clinical lab services market – and increase IVD industry emphasis 
upon the development of new biomarkers and sophisticated and esoteric assays. 
MARKET COMMENT:
“Structural growth factors for 
the IVD market resultant of the 
ACA have already in part played 
out through higher reagent 
demand and labs’ anticipatory 
investment in routine testing 
capacity,” said Kalorama’s IVD 
analyst Emil Salazar in the most 
recent report.   “Testing volume 
growth should also trend 
slightly higher in the coming 
years with expanded coverage 
and access to routine care.” 
 
Market‐based CMS payments for lab tests have the potential to introduce a negative feedback loop in 
market lab test reimbursements. Often, CMS reimbursement rates serve as a benchmark for negotiations 
between private payers and independent labs that result in discounts for private payers below the CMS 
rate. The continued use of CMS market‐adjusted rates as a starting point for private payer discounts could 
place additional pricing pressure on labs if private clients seek discounts over what is already reflected in 
 
Based on Information from Kalorama Information’s  
United States Market for IVD Tests:  Published June 2016  
www.kaloramainformation.com
Medicare rates.  
The ACA introduced annual 1.75% reductions to CLFS prices for the years of 2011‐2015 and multi‐factor 
productivity (MFP) adjustments of 0.8‐1.3% subtracted from annual consumer price index (CPI) inflation 
updates. Multi‐factor productivity adjustments could not reduce CPI updates to below 0%. Resulting price 
adjustments were ‐1.75%, (+)0.65%, ‐2.95% ‐0.75% ‐0.25% and 0% for 2011‐2016 sequentially. Additional 
cuts to the CLFS were enacted through legislation outside of 
the ACA. Frequent and clustered reimbursement cuts to CMS 
fee schedules have burdened the US clinical lab industry for 
years  –  curbing  growth  and  encouraging  industry 
consolidation – but have yet to reverse growth in US testing 
demand  and  IVD  sales,  particularly  as  healthcare  utilization 
has  grown  with  enrollment  as  part  of  the  ACA.  Anticipated 
reductions  in  the  reimbursement  rates  for  certain  tests  as 
part of PAMA are similarly unlikely to impact long‐term IVD 
demand,  but  rather  shift  test  performance  to  lower‐cost 
centralized clinical and independent labs.   
MARKET COMMENT:
“ With the introduction of 
market‐based Medicare 
pricing, routine tests are likely 
to see sharp reductions in 
reimbursement,” according to 
Kalorama IVD analyst Emil 
Salazar.  “Non‐automated tests 
and routine CLIA‐waived 
manual tests with unique 
reimbursement codes are 
unlikely to experience the 
same scale of rate erosion as 
tests performed on high‐
throughput automated 
instruments.” 
 
Beginning  in  2017,  PAMA  requires  applicable  clinical  labs  in 
the  United  States  (largely  independent  labs)  to  submit 
payment  rates  and  corresponding  volumes  for  lab  tests 
ordered  by  private  payers  during  the  six‐month  period  of 
January  1  through  June  30,  2016.  The  lab‐reported  test 
payment and volume data will be used by CMS to calculate 
the weighted median payment rates to be paid by Medicare 
for lab tests. The new payment rates are scheduled in 2018 to 
replace  CLFS  payment  rates  calculated  under  the  previous 
methodology. 
The market‐based methodology rate‐setting under the original proposed PAMA rule was criticized by the 
US clinical lab industry for failing to include hospital labs and other testers in its reporting requirements 
and  calculation  of  weighted  median  payment  rates.  The  resulting  disproportionate  representation  of 
independent labs in calculated median rates would have depressed Medicare payment rates below true 
median  payment  rates  for  lab  tests  in  the  US  clinical  testing  services  market.  Based  on  Taxpayer 
Identification  Number  (TIN),  rather  than  CLIA  or  National  Provider  Identifier  (NPI)  registration,  the 
proposed lab reporting was be limited to a subset of larger independent labs, but few physician office labs 
(POLs) or hospital labs that are highly active in the market through outreach businesses. 
In its final rule, CMS still holds TIN‐level entities responsible for reporting, but each applicable NPI‐level 
lab under the reporting entity must submit testing data. In other words, even if the TIN‐level entity does 
not meet the criteria for PAMA reporting – at least 50% of testing revenue paid by CMS – each member 
lab must submit data if they individually have at least 50% of payments from CMS worth up to $12,500 
annually. With the revision to reporting criteria in its final rule, PAMA is able to capture hospital outreach 
 
Based on Information from Kalorama Information’s  
United States Market for IVD Tests:  Published June 2016  
www.kaloramainformation.com
labs and obtain a better representation of market rates. 
With the final rule of PAMA, CMS believes 55% of independent labs and 95% of POLs will be precluded 
from reporting private payer data. However, reporting will include larger labs (above the 50% of received 
payments and $12,500 CMS threshold) that represent approximately 92% and 99% of CLFS payments to 
POLs and independent labs, respectively. 
Data  will  be  reported  by  applicable  labs  to  CMS  every  three  years.  Annual  adjustments  to  CLFS  rates 
beginning  in  2018  cannot  exceed  10%  of  the  test  price  for  the  first  three  years  of  payment 
implementation (2018‐2020). Beginning in 2021, annual adjustments to payment rates will be capped at 
15% of the test price. CMS noted that its final rule was economically significant as it could have an annual 
impact on the economy of $100 million or more. Bloomberg BNA calculated that PAMA could result in 
$360 million less in Medicare payments to labs.   
 With the introduction of market‐based Medicare pricing, routine tests are likely to see sharp reductions 
in reimbursement. Certain tests were noted by HHS in 2011 to be paid for by CMS at rates 18‐20% higher 
than paid by private payers. High‐volume tests such as clinical chemistry panels, lipid panels, complete 
blood counts (CBCs) and routine infectious disease screens will be reimbursed according to rates paid for 
such tests when performed at high economies of scale in large clinical labs. As a consequence, the same 
tests performed at lower volumes in smaller labs may be reimbursed by CMS below cost and become 
unfeasible to perform at decentralized locations. Non‐automated tests and routine CLIA‐waived manual 
tests with unique reimbursement codes are unlikely to experience the same scale of rate erosion as tests 
performed on high‐throughput automated instruments. 
PAMA will variably affect molecular diagnostic codes or MoPath codes reimbursed by CMS. Most Tier 1 
codes (the most commonly used molecular tests) are unlikely to see positive adjustments as private payer 
market rates will be heavily influenced by automated test performance at centralized clinical labs. PAMA 
will update CMS reimbursement rates for molecular tests to reflect the steady price erosion in the clinical 
lab market resulting from automation and competition. With CMS pricing for common molecular tests in 
sync with private payer rates, it is unclear if private payers will be able to negotiate and win revised rates 
below the newly market‐adjusted Medicare rates. 
 The  effect  of  PAMA  on  more  esoteric  molecular  tests  will  be  inconsistent  due  to  the  unclear  relative 
pricing between private payers and national rates determined without contributions from all MACs. Many 
advanced molecular tests, such as sequencing assays, MAAAs or proprietary laboratory‐developed tests 
(LDTs), will be eligible for designation as ADLTs under PAMA.   
For more information regarding the impacts of the ACA and PAMA on the US IVD market, Kalorama 
Information offers United States Market for In Vitro Diagnostic Tests.

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Opportunity in US IVD Market

  • 1. Opportunity in US IVD Market With World Markets’ Expansion Cooling, United States IVD Market Large and Growing Faster Than  Some Other Markets    For a large clinical testing market, the United States’ is still a nimble one.  Growth in core lab test markets  (hematology, clinical chemistry, urinalysis, non‐infectious immunoassays) was boosted in recent years by  increased routine testing.  According to a new  Kalorama Information report, the United States  has the largest healthcare market in the world  and also the world’s largest in vitro diagnostics  (IVD) market at $25.1 billion or approximately  40‐45% of the global IVD market.     Based on Information from Kalorama Information’s   United States Market for IVD Tests:  Published June 2016   www.kaloramainformation.com This  means  that  projected  growth  for  the  US  IVD  market  –  3.2%  on  average  annually  through 2020 – does not match the growth of  developing  and  emerging  markets  abroad  in  Asia  and  Latin  America,  but  is  projected  to  outpace  other  IVD  markets  in  the  developed  world such as Western Europe and Japan.    Our  most  recent  report  finds  that  the  Affordable Care Act (ACA) increased the ranks  of  the  US  insured  population  and  reduced  out‐of‐pocket  (OOP)  costs  for  preventive  health  services  including routine lab testing. Moving forward, the US IVD market can expect moderate growth through  the following market factors and trends: continued expansion of the insured population under the ACA  and  increased  healthcare  utilization  baselines;  demographic  aging  that  increases  demand  for  clinical  0 5,000 10,000 15,000 20,000 25,000 30,000 2015 2020 25,128 29,357
  • 2. testing paid for through the country’s leading vehicle for lab payments (Medicare); relatively optimistic  macroeconomic indicators vis‐à‐vis the domestic outlook five years ago or other developed markets in the  world;  and  continued  product  innovation  and  industry  responsiveness  to  clients’  needs  in  the  world’s  largest IVD market.    With health insurance enrollment required and enforced under the ACA beginning in 2014, the number  of US insured individuals jumped in 2013 and again in 2014  with significant enrollment in individual plans and Medicaid  (accompanied  by  losses  in  group  plan  enrollment).  Healthcare utilization among US insured jumped in 2014 as  measured by average physician encounters per 1,000 persons  in  NAIC  data.  Growth  in  overall  healthcare  utilization  also  jumped in 2014 according to Altarum analysis (from roughly  1.5% in 2013 to over 3% in 2014); preliminary results from  the same dataset indicate that healthcare utilization growth  rose to roughly 5% in the first three quarters of 2015.  The  positive  effect  of  coverage  expansion  on  healthcare  utilization is expected to subside in 2016 as additional growth  of the US insured population will be incre   Based on Information from Kalorama Information’s   United States Market for IVD Tests:  Published June 2016   www.kaloramainformation.com asingly marginal.  Results of Final PAMA Rule  In  late  June  of  this  year,  the  Centers  for  Medicare  and  Medicaid Services (CMS) announced the final rule of the 2014  Protecting  Access  to  Medicare  Act  (PAMA)  or  a  sweeping  market‐based  pricing  reform  for  Medicare‐reimbursed  lab  tests.  PAMA  is  intended  to  introduce  a  more  organic  methodology  to  reimbursement  adjustments  for  lab  testing  under Medicare and will replace uniform cuts implemented  across the Clinical Laboratory Fee Schedule (CLFS) along with the Affordable Care Act (ACA). Whereas past  CLFS cuts represented another layer of uncertainty in lab investment and thus the IVD market, PAMA‐ based adjustments will provide labs and IVD suppliers relatively more foresight of future test prices. The  recent CMS final rule delays implementation of market‐based pricing and expands the body of applicable  labs  in  order  to  make  prices  more  reflective  of  the  entire  lab  market.  The  law  has  the  potential  to  significantly  cut  Medicare  reimbursement  prices  on  routinely  performed,  highly  automated  tests  –  sparking further consolidation in the clinical lab services market – and increase IVD industry emphasis  upon the development of new biomarkers and sophisticated and esoteric assays.  MARKET COMMENT: “Structural growth factors for  the IVD market resultant of the  ACA have already in part played  out through higher reagent  demand and labs’ anticipatory  investment in routine testing  capacity,” said Kalorama’s IVD  analyst Emil Salazar in the most  recent report.   “Testing volume  growth should also trend  slightly higher in the coming  years with expanded coverage  and access to routine care.”    Market‐based CMS payments for lab tests have the potential to introduce a negative feedback loop in  market lab test reimbursements. Often, CMS reimbursement rates serve as a benchmark for negotiations  between private payers and independent labs that result in discounts for private payers below the CMS  rate. The continued use of CMS market‐adjusted rates as a starting point for private payer discounts could  place additional pricing pressure on labs if private clients seek discounts over what is already reflected in 
  • 3.   Based on Information from Kalorama Information’s   United States Market for IVD Tests:  Published June 2016   www.kaloramainformation.com Medicare rates.   The ACA introduced annual 1.75% reductions to CLFS prices for the years of 2011‐2015 and multi‐factor  productivity (MFP) adjustments of 0.8‐1.3% subtracted from annual consumer price index (CPI) inflation  updates. Multi‐factor productivity adjustments could not reduce CPI updates to below 0%. Resulting price  adjustments were ‐1.75%, (+)0.65%, ‐2.95% ‐0.75% ‐0.25% and 0% for 2011‐2016 sequentially. Additional  cuts to the CLFS were enacted through legislation outside of  the ACA. Frequent and clustered reimbursement cuts to CMS  fee schedules have burdened the US clinical lab industry for  years  –  curbing  growth  and  encouraging  industry  consolidation – but have yet to reverse growth in US testing  demand  and  IVD  sales,  particularly  as  healthcare  utilization  has  grown  with  enrollment  as  part  of  the  ACA.  Anticipated  reductions  in  the  reimbursement  rates  for  certain  tests  as  part of PAMA are similarly unlikely to impact long‐term IVD  demand,  but  rather  shift  test  performance  to  lower‐cost  centralized clinical and independent labs.    MARKET COMMENT: “ With the introduction of  market‐based Medicare  pricing, routine tests are likely  to see sharp reductions in  reimbursement,” according to  Kalorama IVD analyst Emil  Salazar.  “Non‐automated tests  and routine CLIA‐waived  manual tests with unique  reimbursement codes are  unlikely to experience the  same scale of rate erosion as  tests performed on high‐ throughput automated  instruments.”    Beginning  in  2017,  PAMA  requires  applicable  clinical  labs  in  the  United  States  (largely  independent  labs)  to  submit  payment  rates  and  corresponding  volumes  for  lab  tests  ordered  by  private  payers  during  the  six‐month  period  of  January  1  through  June  30,  2016.  The  lab‐reported  test  payment and volume data will be used by CMS to calculate  the weighted median payment rates to be paid by Medicare  for lab tests. The new payment rates are scheduled in 2018 to  replace  CLFS  payment  rates  calculated  under  the  previous  methodology.  The market‐based methodology rate‐setting under the original proposed PAMA rule was criticized by the  US clinical lab industry for failing to include hospital labs and other testers in its reporting requirements  and  calculation  of  weighted  median  payment  rates.  The  resulting  disproportionate  representation  of  independent labs in calculated median rates would have depressed Medicare payment rates below true  median  payment  rates  for  lab  tests  in  the  US  clinical  testing  services  market.  Based  on  Taxpayer  Identification  Number  (TIN),  rather  than  CLIA  or  National  Provider  Identifier  (NPI)  registration,  the  proposed lab reporting was be limited to a subset of larger independent labs, but few physician office labs  (POLs) or hospital labs that are highly active in the market through outreach businesses.  In its final rule, CMS still holds TIN‐level entities responsible for reporting, but each applicable NPI‐level  lab under the reporting entity must submit testing data. In other words, even if the TIN‐level entity does  not meet the criteria for PAMA reporting – at least 50% of testing revenue paid by CMS – each member  lab must submit data if they individually have at least 50% of payments from CMS worth up to $12,500  annually. With the revision to reporting criteria in its final rule, PAMA is able to capture hospital outreach 
  • 4.   Based on Information from Kalorama Information’s   United States Market for IVD Tests:  Published June 2016   www.kaloramainformation.com labs and obtain a better representation of market rates.  With the final rule of PAMA, CMS believes 55% of independent labs and 95% of POLs will be precluded  from reporting private payer data. However, reporting will include larger labs (above the 50% of received  payments and $12,500 CMS threshold) that represent approximately 92% and 99% of CLFS payments to  POLs and independent labs, respectively.  Data  will  be  reported  by  applicable  labs  to  CMS  every  three  years.  Annual  adjustments  to  CLFS  rates  beginning  in  2018  cannot  exceed  10%  of  the  test  price  for  the  first  three  years  of  payment  implementation (2018‐2020). Beginning in 2021, annual adjustments to payment rates will be capped at  15% of the test price. CMS noted that its final rule was economically significant as it could have an annual  impact on the economy of $100 million or more. Bloomberg BNA calculated that PAMA could result in  $360 million less in Medicare payments to labs.     With the introduction of market‐based Medicare pricing, routine tests are likely to see sharp reductions  in reimbursement. Certain tests were noted by HHS in 2011 to be paid for by CMS at rates 18‐20% higher  than paid by private payers. High‐volume tests such as clinical chemistry panels, lipid panels, complete  blood counts (CBCs) and routine infectious disease screens will be reimbursed according to rates paid for  such tests when performed at high economies of scale in large clinical labs. As a consequence, the same  tests performed at lower volumes in smaller labs may be reimbursed by CMS below cost and become  unfeasible to perform at decentralized locations. Non‐automated tests and routine CLIA‐waived manual  tests with unique reimbursement codes are unlikely to experience the same scale of rate erosion as tests  performed on high‐throughput automated instruments.  PAMA will variably affect molecular diagnostic codes or MoPath codes reimbursed by CMS. Most Tier 1  codes (the most commonly used molecular tests) are unlikely to see positive adjustments as private payer  market rates will be heavily influenced by automated test performance at centralized clinical labs. PAMA  will update CMS reimbursement rates for molecular tests to reflect the steady price erosion in the clinical  lab market resulting from automation and competition. With CMS pricing for common molecular tests in  sync with private payer rates, it is unclear if private payers will be able to negotiate and win revised rates  below the newly market‐adjusted Medicare rates.   The  effect  of  PAMA  on  more  esoteric  molecular  tests  will  be  inconsistent  due  to  the  unclear  relative  pricing between private payers and national rates determined without contributions from all MACs. Many  advanced molecular tests, such as sequencing assays, MAAAs or proprietary laboratory‐developed tests  (LDTs), will be eligible for designation as ADLTs under PAMA.    For more information regarding the impacts of the ACA and PAMA on the US IVD market, Kalorama  Information offers United States Market for In Vitro Diagnostic Tests.