The document outlines a workshop on educational design, highlighting key concepts such as design thinking and the importance of understanding user needs, context, and storytelling in creating effective solutions. It emphasizes the role of personas in designing for specific users and the necessity of a well-defined context to facilitate transformation. Additionally, it encourages a narrative approach to design, urging participants to craft user stories that guide the development of their innovations.

1. Educational Design
Workshop
Barcelona, July 14
Yishay Mor & Teemu Leinonen

2. http://goo.gl/i1o2oM

3. Design thinking … uses the designer's
sensitivity and methods to match peoples
needs with what is technologically possible
…
(Brown)
Everyone designs who devises courses of
action aimed at changing existing situations
into desired ones
(Simon)
Design is … changing matters of
fact into matters of concern
(Latour)
A reflective conversation with the
materials of a situation (Schön)

4. The great problem of the adult who has to deal with the young
is to see, and to feel deeply a well as merely to see
intellectually, the forces that are moving in the young; but it is
to see them as possibilities, as signs and promises; to
interpret them, in short, in the light of what the may come to
be. Nor does the task end there. It is bound up with the further
problem of judging and devising the conditions, the materials,
both physical, such as tools of work, and moral and social,
which will, once more so interact with existing powers and
preferences as to bring about transformation in the desired
direction.
» John Dewey, 1934

5. Yishay Mor
J Shop

6. Teemu Leinonen
Early 1990-95 Pedagogical studies + web design
1995 Design studies + 2 ed.tech. start-ups
2000 + Media Lab Helsinki + Learning Environments Research
Group + Wikipedia
2005 Mobile learning research in South Africa
2008 CSCL Research in Stanford
2009 Professor, New Media Design & Learning

7. We're here to help
you explain..

Who are your potential users?

What is the context?

What are their needs?

What are the current alternatives?

What is the essence of your innovation?
Convice us that your “thing” will address real
user needs in their context.

8. Who are you?
The Dead Duck Game

(5 Min.): draw a picture of you & your
product

(2 Min. each): show your picture,
introduce yourself & your product, and
explain why it is a dead duck.
(“it will never fly”)

9. We asked you for a scenario..
Our product
?

10. Step 1: who are your users?

We don't understand facts, we
understand stories. And a story is always
about someone.

You need to design for someone.
Anyone. If not, you're designing for no-
one.

11. Persona
https://www.interaction-design.org/encyclopedia/personas.html
Dorte is 53 years old and works as a secretary in her husband’s plumbing
business in the suburbs of Copenhagen. There are 5-6 assistants and
apprentices in the company.
She was married at the age of 21 to Jan who had just got his skilled worker’s
certificate. They have two grown-up sons who no longer live at home in the
combined house and workshop/office. Their sons visit frequently as they still
enjoy mum’s cooking.

12. Create your persona(s)

Use data, real user profiles, or your
intuition

Give them a name and a face (photo /
drawing)

Tell us why they are:
age, gender, personal and professional
situations, desires, abilities, constraints..

13. Step 2: What is their Context?

Out of context, we are lost

“Context which surrounds, context which
weaves together” (Michael Cole)

14. Material
Social
Intentional
Flickr: eoi/6383455155.
Flickr: 67769573@N00/125105125
Flickr: hdptcar/2300129626

15. Moodboard
http://www.sustainable-everyday-project.net/blog/library-sustainable-everyday/
Via http://www.servicedesigntools.org/tools/17

16. Map your context

Use a curation tool (pintrest, mural.ly, etc.)
or a plain presentation tool.

Collect images, graphics, texts that
characterise your context.

Draw a concept map of the key issues

Arrange the resources to highlight the key
issues.

17. Step 3: What's the story?

“Design is always re-design” (Latour).

If there's no problem, we don't need your
solution.

If there is a problem, there already is a
solution (but yours is better, right?)

18. User stories

19. News story – state of affairs
Who
Where
What
When
Why
How

20. Step 4: What's YOUR story?
Put your persona(s) in their context, and
walk them them through your solution,
step – by – step.

21. Storyboard

22. News story – the future, by you..
Who
Where
What
When
Why
How