This document provides a framework for writing success stories using the O.P.E.N. acronym, which stands for Opportunity, Plan of action, End result, and Next. The framework instructs writers to focus on the opportunity presented rather than circumstances, describe goals and actions taken, specify numbers and results, and explain lessons learned and how they could apply to other areas. Success stories following this structure are meant to openly share experiences that may help others.

1. Unlock the
secrets of: great
success
stories
By Sally Beaudry, Attorney at Law
© Beaudry 2015

2. O.P.E.N.
Success Stories

3. OPEN Success Stories
open doors
1) Opportunity
2) Plan of action
3) End Result
4) Next

4. 1)Opportunity

5. Focus not on circumstance/issue,
but the opportunity presented.

6. 2)Plan of action

7. What goals did you set?
What actions did you take?

8. Omit all unnecessary details.

9. 3) End
Results

10. What opened?
What stayed shut?

11. a) # of new buyers/
repeat customers
b) # of new markets
/partnerships
c) $ Saved
$ increased profit
Be specific with # and $:

12. a) Need more R & D?
b) Need people or a partner?
c) Need more time?
d) Need to Improve
communication?
Be specific -
What was learned from unopened door?

13. 4) Next?

14. What was learned;
how can that be used?

15. Explain how lessons
useful in other areas:
a) a specialized area of
the industry (racing)
b) a detailed part of
the industry (style)
c) a related industry
(mass transportation)

16. e) a service industry
(tourism)
f) future industries
(new technology)
Unrelated areas:
d) a growing industry
(health care)

17. 1) Opportunity
2) Plan of action
3) End Result
4) Next

18. O.P.E.N. success stories
Open Doors