A presentation that I delivered with my colleague Hannah to an audience of small business owners at RealEx's Business Bootcamp. It covers the basics of how to drive online traffic to an e-commerce website.
http://www.danecobain.com
10. key action: go above and beyond word-based content – think visually
11. using your website to get traffic
example: an online watch store
bog standard content:
• Product info and specs
• Maintenance and care tips
• The history and science of time
• Buying guides
• Gift guides
12. using your website to get traffic
example: an online watch store
shareable content
• Watches in different cultures
• Lifestyle – fashion tips, lookbooks
• Dressing room - upload a photo and try on watches
• Human stories – importance of time/concept of time
• Watches in space/underwater/as a compass
13.
14. where to find content inspiration
• Traffic
• Customers
• News
• Competitors
• Leading brands
• Online
17. social media outreach
suggested hashtags:
• #JournoRequest
• #PRRequest
• #BloggerRequest
• #CMGR
• Industry specific
key action: use targeted outreach to connect with potential customers
18. other methods of driving traffic
key action: integrate all of your marketing channels for best results