Vlieg wil drempelverlagend werken met als doel kinderen en gezinnen effectief aanzetten tot cultuurparticipatie. Met een zomeractie laten we elk jaar iedereen weten dat er voor gezinnen overal in Vlaanderen leuke dingen te doen zijn.
Bekijk hier de evaluatie van de editie in 2012
Vlieg wil drempelverlagend werken met als doel kinderen en gezinnen effectief aanzetten tot cultuurparticipatie. Met een zomeractie laten we elk jaar iedereen weten dat er voor gezinnen overal in Vlaanderen leuke dingen te doen zijn.
Bekijk hier de evaluatie van de editie in 2012
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Inhoud
Het proefproject
• Voorgeschiedenis
• Concrete actie in CC Zwaneberg
• Onderzoeksresultaten
Brainstormsessie
• Groep 1: collectieve communicatie
• Groep 2: programmatie
• Groep 3: artistiek (…)
4. Studiedag “10 in 2010”
Beste collega’s uit de culturele sector,
De organisatie CultuurNet Vlaanderen benaderde ons enige tijd geleden met een wild plan dat ons meteen sympathiek in
de oren klonk. Het kan nog het best omschreven worden als een “publieksexperiment”, waarbij we samen een loopbrug
aanleggen tussen de bezoekers van Studio 100 producties en producenten/promotoren van artistiek aanbod voor kinderen
en families. Langs deze weg willen we graag toelichten wat we spannend vinden aan het voorstel en waarom we het
initiatief een warm hart toedragen.
De producties en evenementen van Studio 100 bereiken vandaag een uitgebreid familiepubliek ( in het seizoen 2008‐2009
kregen onze shows 800.000 bezoekers en onze films 1.300.000 bezoekers in de Benelux) Wat de bezoekers van onze
producties – kinderen, ouders en grootouders ‐ met elkaar gemeen hebben is dat ze er tijdens hun schaarse vrije tijd
samen op uit trekken. Geen evidentie want het aanbod aan family entertainment en mediaproducten voor thuisconsumptie
is anno 2009 bijzonder omvangrijk. We zijn er dan ook fier op dat we met Studio 100 toch aan duizenden kinderen in
Vlaanderen vaak een eerste “podiumervaring” of zelfs bioscoopervaring kunnen aanbieden.
Gezien de sterke aanwezigheid van Studio 100‐producten en producties in de Vlaamse media bekleden wij vandaag een
belangrijke positie in de familiale vrijetijdsmarkt. Die positie brengt ook een maatschappelijke verantwoordelijkheid met
zich mee: reden waarom we met veel overtuiging onze shows toegankelijk maken voor kinderen uit kwetsbare groepen.
Het is vanuit diezelfde verantwoordelijkheid dat we vandaag de mogelijkheden willen
onderzoeken om een experiment op te zetten in samenwerking met CultuurNet
Vlaanderen. Ons uitgangspunt is dat we grote voorstanders zijn van een gevarieerd
cultuurmenu voor kinderen. In dat menu moet uiteraard plaats zijn voor evenementen van
Studio 100 zelf. Maar in dat menu horen beslist ook andere activiteiten uit de brede
cultuursector thuis: van boeiende expo’s op maat van kinderen tot prachtige – maar vaak
onbekende ‐ theatervoorstellingen in het cultuurcentrum om de hoek.
10. Actiemailing had hogere openingsrate dan andere
Studio100- mails.
Actiemailing: 651 e-mailadressen
• Openingsrate 37 - 41%
• Unieke doorkliks naar actiepagina: 48% - 55%
Bron: iab belgium, cijfers 2010. 2009: 28%
11. Respons e-mail enquête: 7/10
(1 op 3 van totale bezoekersaantal)
• Twee versies enquête: wellers en nieters
• 651 e-mailadressen -> 275 geopende mails (42%)
Respons: 68%
194 ingevulde enquêtes = 29% van totaal bezoekers
184 nieters = 21% van bezoekers
10 wellers = 67% van bezoekers
12. De actie werd opgemerkt, trok de aandacht.
Neen
16%
Ja
84%
Vraag: Herinnert u zich de actie?
13. Studio100 is de voornaamste informatiebron.
Bij de wellers ook via het cultuurcentrum.
Vraag: Hoe vernam u dat er een Studio100-show was in CC Zwaneberg?
(multiple choice)
14. Organisaties belangrijkste informatiebron.
TV bijkomend informatiekanaal bij Studio100-publiek.
*
- Publiek Ans en Wilma:
- HETPALEIS (seizoensbrochure, website)
- Vrienden en familie
- TV: niemand
- Publiek Piet Piraat:
- Studio100 (website, andere dragers)
- TV
* Bron: Bachelorproef VUB „Het familiepubliek van kinderpodiumkunsten belicht‟, Marijke Boudeweel, 2012
15. Niemand wenst info over acties niet te ontvangen.
Liefst per e-mail (nieters), ook per flyer (wellers).
Nieters Wellers
0% flyer
12% 0
18% 2
4
e-mail
70% 4
allebei
liever niets
Vraag: Wat verkiest u: flyer of email?
16. Meerderheid bekeek de actie-webpagina.
Wellers verkennen UiTmetVlieg.be verder.
Nieters Wellers
37% 29% 4 Ja, ook andere pagina‟s
5 bekeken
34% Ja, maar website niet
1 verder verkend
Neen, ik heb niet naar
de actiepagina gesurft
Vraag: Heeft u naar de actiepagina gesurft?
17. Meer nieters hebben Vlieg leren kennen.
Wellers kenden Vlieg al beter.
Nieters Wellers
32% 30% 3 Ik kende Vlieg al
6
1 Ik heb Vlieg leren
38%
kennen door de actie
Ik ken Vlieg niet
Vraag: Kent u Vlieg?
18. Voor 4/10 was het het eerste bezoek aan het CC.
Geen verschil tussen wellers en nieters.
Ja, ik was er al
Nieters Wellers eerder
28% 2
61% 2 6 Ik kende het
wel, maar was er
11% nog nooit geweest
Eerste keer dat ik er
kwam
Vraag: Was u al eerder in CC Zwaneberg geweest?
19. Ligt niet zozeer aan: Aanbod, afstand en prijs.
Ligt eerder aan: leeftijd & interesse kind en data.
Reden 1: Ik wou wel, maar…
Activiteiten niet aantrekkelijk
Afstand naar CC was te ver
Liever ander voordeel dan korting
Liever activiteiten die ik of kind al…
Data kwamen niet goed uit
Verwachtte meer stijl Studio 100
Sloot niet aan bij interesses kind
Niet geschikt voor leeftijd
Het is er niet van gekomen
0 10 20 30 40 50 60
Vraag: Waarom bent u NIET ingegaan op de actie?
(eerder eens)
20. Wel: aantrekkelijke activiteit, leeftijd en afstand. Niet:
Prijs en (soort) aanbod
prijskorting
kende het niet
Studio 100 én CC-activiteiten
data kwamen uit
interesse kind
woon niet ver
leeftijd kind
Aanbod klonk aantrekkelijk
0 2 4 6 8 10 12
Vraag: Waarom bent u WEL ingegaan op de actie?
(eerder eens)
21. Iedereen van de wellers zegt nog eens terug te
komen naar CC Zwaneberg.
Misschien, dat
hangt af van
2
Neen, omdat
0
Ja, omdat
8
Vraag: Denkt u nog eens terug te gaan?
25. Profiel publiek vergelijkbaar: pretpark/zoo & film.
Podium scoort vrij laag, ook bij wellers.
Wellers vaker muziek en museum.
160
140
120
100
80
60
40 Nieters
20 Wellers
0
Vraag: naar welke activiteit(en) ging u de laatste 12 maanden
met uw kind(eren)?
26. Cultureel profiel publiek Studio100 en HETPALEIS
niet significant verschillend. *
• Publiek Ans en Wilma ging vaker naar culturele activiteiten (8,8% en
4%). Verschil: opera.
• Toch cultureel profiel „laag‟ tot „zeer laag‟
• Hoogopgeleid (66,7% en 54%)
(gem. Vlaamse bevolking: 30%)
• Hoog gezinsinkomen (18% en 15,4%)
• Publiek Ans en Wilma ging meer naar kunstacademie (38% to 15%)
* Bron: Bachelorproef VUB „Het familiepubliek van kinderpodiumkunsten belicht‟, Marijke Boudeweel, 2012
27. Nieters-publiek heeft opvallend positief gevoel over
de actie.
Nood aan aanbod voor kleine kinderen in CC.
Afstand.
Vraag: Wil u nog iets kwijt over de actie? (vrij veld)
28. Ook wellers-publiek heeft na afloop positief gevoel.
Vraag: Wil u nog iets kwijt over de actie? (vrij veld)