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Erwin de Beer
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Lezing voor ondernemers en ondernemende mensen, gegeven op 19 mei 2010 in Astoria, Haren
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Ondernemend twitteren
1.
#otha ONDERNEMEND TWITTEREN
2.
Welkom in Astoria
3.
http://twitter.com/GertBruns
4.
Waar gaat het
vanavond eigenlijk over?
5.
#otha ONDERNEMEND TWITTEREN
6.
Hoe twitter je?
Pauze Hoe twitter je?
7.
Hoe twitter je
effectief Hoe twitter je efficiënt
8.
Maar eerst…
9.
Stel ik me
even voor
10.
Met 100 sheets
in 2 minuten fastenseatbelts
11.
Aangenaam
12.
Ik ben
13.
Erwin de Beer
14.
17.000.000
15.
16.
17.
18.
19.
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22.
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1964
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> 18
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> 25
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> 40
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< 67
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1/2
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35.
36.
37.
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DreamsMatter.nl
39.
40.
41.
42.
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06 – 293
345 63
44.
050 – 595
7663
45.
050 – 534
1016
46.
Bereikbaar
47.
EddeBu
48.
49.
50.
51.
DreamMatters
52.
Benaderbaar
53.
215 websites per
dag
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55.
56.
57.
58.
59.
60.
en nog 209
meer
61.
geïnformeerd
62.
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70.
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DreamsMatter.nl
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Peter
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( #fail )
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97.
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en nog 10
meer
107.
2.500+
108.
109.
110.
2500+ 500.000+ 17.390.000+
111.
17.000.000
112.
Vertaling
113.
Iedere Nederlander kent
114.
iemand
115.
die iemand kent
116.
die jou
– en jouw bedrijf – kent
117.
(want ik ken
jou)
118.
119.
120.
121.
122.
http://www.dutchcowboys.nl/socialmedia/19476
123.
124.
Effectief twitteren
125.
http://www.twitterrati.com/wp-content/uploads/2010/03/Screen_shot_2010-03-22_at_3-full.09.58_PM2.png
126.
127.
Michiel Berger @michielb
Feb. 2009: 12.000 tweeps 1000 zeer actief 7000 redelijk actief 4000 inactief
128.
Michiel Berger @michielb
Feb. 2009: 12.000 tweeps 1000 zeer actief 7000 redelijk actief 4000 inactief
129.
130.
Mei 2010 0,9
* 17.000.000 * 0,19 = 2.907.000
131.
Mei 2010: 2.907.000
tweeps 1.198.000 zeer actief 1.071.000 redelijk actief 459.000 inactief
132.
sept.? ’10 mei
‘10 feb. ‘09
133.
Effectief twitteren
134.
Welk Effect wil
je?
135.
136.
Promotie
137.
Contact
138.
Kennis
139.
SEO
140.
141.
http://www.slideshare.net/dongelen/online-reputatie-1620463
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153.
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Menselijke behoeften
155.
Ik ben mezelf
156.
Wij niet
157.
Gewone mensen
158.
hebben gewoon interesse
159.
in gewone mensen
dingen
160.
100 18 gewone
mensendingen in 2 minuten
161.
162.
Maar ook…
163.
164.
165.
166.
167.
http://www.slideshare.net/marketresponse/sturen-op-reputatie
168.
http://www.slideshare.net/marketresponse/sturen-op-reputatie
169.
170.
171.
172.
173.
http://www.pamorama.net/2010/04/05/100-ways-to-measure-social-media
174.
http://www.slideshare.net/davidberkowitz/100-ways-to-measure-social-media-promotion-marketing-association-2010
175.
176.
Welk Effect wil
je?
177.
178.
Promotie
179.
Contact
180.
Kennis
181.
SEO
182.
183.
184.
185.
186.
187.
188.
189.
http://twitter.com/GertBruns
190.
Efficiënt twitteren
191.
192.
Clients
193.
Twitter lists
194.
Twitter search
195.
Twubs.com+ hashtags
196.
Hootsuite.com
197.
Twittergids.nl
198.
Twopcharts.com
199.
Tweeplike.me
200.