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ON PAGE SEO Training
1. When user searches in Google, in the search result, it
shows title tag first in blue bold letters.
2. The ideal page title length should be 50–60
characters.
Title should be meaningful
Insert Major keywords inTitle tag
Title should be like this SEO Company in UK | SEO
services in UK .
Title tags are a major factor in helping search engines
understand what your page is about
Give every page a unique title
3. Meta Description is overall summary of any website or web
page.
When the users searches in search engines using keywords,
in the search result.
4. Though the limit of meta description is not set. But
search engines normally truncate the text longer than
160 characters. It's best to keep meta descriptions
long enough that they're sufficiently descriptive, but
shorter than the 160-character limit.
<head>
<meta name="description" content="This is an
example of a meta description.This will often show up
in search results.">
</head>
5. In 2009, Google announced that meta
description is not a ranking factor.That does not
mean that we should not write meta description.
Meta description is very important to make the
visitor to click on the website. Also, without
going inside, one can see what is inside your
website.
6. You should write compelling ad for your page in
that short space
Include important keywords in meta description.
Google makes the keywords in bold of the
search keywords matches with meta description
text keywords.This makes the user to click on
the website.
Avoid duplicate meta description.
Double quotation marks should be avoided.
7. The meta keywords started in SEO since 1995.That
time the web was searched through AltaVista and
Infoseek and the web was still in growing stage. Meta
keywords is mainly used to tell search engines to
crawl with that keywords and when user searches
with that keyword, the website having those
keywords should come in search.
But all major search engines has jilted it as a search
engine ranking factor. So, it better not to use meta
keywords in the website.
8. URL is one of the most important factors when it comes to your
website, URLs are often the first thing Google and visitors will see.
They are also the building blocks of an effective site hierarchy.
They can be tricky to correct if you don’t plan ahead, as you can
end up with endless redirect loops. Neither Google nor your site
visitors will appreciate those.
So they are worth getting right. But getting URL structure right
involves a complex blend of usability and accessibility factors,
along with some good old-fashioned SEO.
Although there is no one-size-fits-all approach, there are some
rules we can all follow to get the most out of our URLs and set our
sites up for future SEO success.
9. Search engines does not like dynamic URL
Index.php?page_id=4 this type of URLs are called
dynamic URLS.
Google loves static URLs. Abc.com/about-us.html or
Abc.com/about-us are examples of static url.
URL should be meaningful
URL should contain keywords
Put – for separater
_ should not be used for separater
10. InWordPress, static and SEO-Friendly URL can be
generated using permalink
Apache’s mode-rewrite facility is used for url re-
writing for any normal website.
.the code is written in .htaccess file
After 512 pixels, Google will truncate your URL in
search results pages. A good rule of thumb is to keep
y0ur URLs as short as you can.
Match URLs to titles most of the time .