The document contrasts the "Old School" and "New School" approaches to business. The "Old School" values experience, knowledge, reliability, and established practices, while the "New School" emphasizes innovation, state-of-the-art technologies, and forward thinking. The Seibel Group aims to be both old and new school by combining reliable service, a large network of clients, and the latest digital printing and on-demand fulfillment services. They position themselves as a full-service printing partner.