OCA - Pathways to Practice

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Monday, October 3, 2011

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ONTARIO CHIROPRACTIC ASSOCIATION

Understanding Social Media
OCTOBER 1ST, 2011
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It is better to give than to receive
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...especially advice

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Agenda
Social Media 101
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OCA and Social Media
Social Media and Healthcare
Social Media and You
Q+A

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Social Media 101

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What is Social Media?
The number one activity online
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Digital content and sites that allow consumers to connect
and share everything from opinions and
recommendations to music, video and photos
If Google gave us search and discovery; social media
gives us connection and sharing

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The Landscape is Changing

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8 Average hours spent with media per week



WE ARE IN THE MIDST OF A
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PROFOUND CULTURAL SHIFT

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NUMBER OF
MINUTES THE
AVERAGE USER
SPENDS EACH v
DAY ON
FACEBOOK

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55

NUMBER OF
MINUTES THE
AVERAGE USER
SPENDS EACH v
DAY ON
FACEBOOK
SOURCE: FACEBOOK

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20,000,000+
PEOPLE FAN SOMETHING EVERY DAY
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PERCENTAGE OF
CONSUMERS
MORE LIKELY TO
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ENGAGED VIA
SOCIAL SITES

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50%
PERCENTAGE OF
CONSUMERS
MORE LIKELY TO
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ENGAGED VIA
SOCIAL SITES
CHADWICK MARTIN
BAILEY, FEB 2010

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Over 3,600,000,000
photos

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Over 3,600,000,000
photos

More than

13,000,000
articles
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Over 3,600,000,000
photos

There are over
200,000,000 More than
accounts on

13,000,000
articles
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Over 3,600,000,000
photos

There are over
200,000,000 1 billion views
per day More than
accounts on

13,000,000
20 hours
of videos uploaded
articles

every minute 13



If it were a
country…… 3rd largest

More than 1.5
million pieces of
content shared daily

25 billion
every month

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Over 3,600,000,000
photos

There are over
per day More than
accounts on

13,000,000
20 hours
of videos uploaded
articles

every minute 13



200,000,000+ blogs
If it were a
country…… 3rd largest
77% of internet users read blogs
More than 1.5 34% of bloggers post
million pieces of
opinions about products
content shared daily
and brands
25 billion
every month

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Over 3,600,000,000
photos

There are over
per day More than
accounts on

13,000,000
20 hours
of videos uploaded
articles

every minute 13



Social Media is the

#1v

activity on the Web

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Not Just for Kids

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4.8M FEMALE USERS AGED 30-49

More than 65% of 5M USERS AGED 30-49
Canadians, aged
30-49 use three of v
2.1M USERS AGED 30+
more social media
each month
25% USERS AGED 40+

25% USERS AGED 35+

64% AGED 30-49 READ BLOGS
Sources: Interactive Advertising Bureau, eMarketer - November 2010

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UBLISH
TY TO P
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ER ABILI
CONSUM
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Being Social is
Nothing New

We’ve Been Looking for
Connections for Years


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Source: http://darmano.typepad.com/logic_emotion/2006/09/geek_20.html



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Don’t Be
Overwhelmed

Focus on Key
Platforms


Fantastic Four



What Does What?

BLOGS EXPRESSION

FACEBOOK vPERSONAL IDENTITY

TWITTER PUBLIC EXPRESSION

LINKEDIN PROFESSIONAL IDENTITY



OCA and Social Media

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Spring/Fall Trial

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Social Media and Healthcare

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Regulatory
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No Fly Zones
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Social Media and You

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Unlock the connected world

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A Research Story

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The Lines Have Blurred


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Big Brother
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Watching. Rating.
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Instant
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Cheap
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Directions


When in Doubt;
Speak to the CCO



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What Not To Do
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!

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What Not To Do
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What Not To Do
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What To Do
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Who Does It Well?

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What To Do
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Listen


Share


Resources

edlee.ca/OCA


edl@tribalddb.ca
@edlee
slideshare.net/edlee
linkedin.com/in/edlee


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