The document observes various design elements of different stores, including their doors being open as an invitation, pastel color schemes making stores feel like living rooms, parquet flooring making some people feel more comfortable than tiles, cash registers located opposite store entrances so they are noticeable and exits are easy to find, and salespeople inducing customer consideration by calmly sharing opinions and product features.

1. Observations
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2. Stores
Minelli
Mamas&Papas
Paul&Joe
Lush
Komissionka 1
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3. About the doors
Almost every store has opened doors which not only look like
an invitation, but also make you feel free to leave
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4. Color scheme
Komissionka 1 Minelli
Pastel shades makes the
store feel like it’s a living
room Lush Paul&Joe
Mamas&Papas
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5. What type of floor do the stores have?
Tiles Parquet
Never noticed that parquet
40%
makes me feel more
comfortable 60%
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6. Cash register
If cash register is located on
the opposite side to the
entrance, it’s noticeable
when entering the store,
and also makes you find the
exit after purchase very
quickly.
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7. About ratio of salespeople to customers
If salesperson says something about his own opinion of
goods, shows significant features of goods without craziness,
it at least induces customers to mull over
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