The O'Brien Company is a medium-sized engineering company with subsidiaries in Manchester, Leeds, and Bristol that manufactures and sells different products through two divisions: Consumer and Industrial. The company produces briefcases, luggage, handbags, and suitcases made of either plastic or leather materials. Plastic versions are available in black for 22-25 euros while leather versions are available in multiple colors for 95 euros. The briefcases offer features like variable depth, initialing, interior pockets, and quantity discounts up to 6%.

1. THE O’BRIEN COMPANY
We turn ideas into plans and plans into
reality
PRESENTED BY –
MANSI RAI
121923601001

2. INTRODUCTION
OF THE
COMPANY:
• Managing Director – Brien Forbes
• Managing medium size engineering company in
midlands
• Subsidiaries in Manchester, Leeds and Bristol
• Manufacturer of Different products
• Sales & Marketing

3. ORGANIZED IN TWO
DIVISIONS:
1. Consumer
• Sells mainly through Retail Outlets
2. Industrial
• Markets direct to companies which
buy products for use by their
executives

4. DIVISION OF DEPATMENTS:
• Briefcases
• Luggage
• Handbags
• Suitcases
• Copper Piping's
OUR PRODUCTS :
• Marketing personnel
• Production
• Accountancy Executive

5. AVAILABLE IN TWO
DIFFERENT MATERIALS:
PLASTIC
• Plastic with imitation hide lining
• Available in Black colours
• Two variants:
Non lockable Version 22Euro
Lockable Version 25Euro
LEATHER
• Leather with Real hide
• Available in 95Euro
• Colours available in Black,
Brown, Dark blue & Claret
• Additional Feature is Number
coded locking device

6. ADDITIONAL
FEATURES:
• Variable depth feature available in both variants
• It is expanded usually 87.5 mm to 137.5mm
• Individual gilt initialling on each briefcase
• An ink- resistant interior compartments for pens
• Three pockets inside the lid to take different sized
papers/documents

7. QUANTITY DISCOUNTS:
Quantity Reduction %
10-19 2
20-39 3
40-79 4
80 or more 6

8. ADVANTAGES:
• Durable
• Secure
• Keep organized
• Lightweight
• Look Professional

9. POSSIBLE OBJECTIONS:
• What are the features of the suitcase which vary from other
suitcases?
• What is the durability of the product?
• What is the categorization of pricing in suitcases?
• Which type of suitcases people usually prefer?
• What is the sales strategy do you use for business?