NY&C SPRING ADVERTISING CAMPAIGN

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My spring campaign campaign copywriting line, A Flare for Spring ,was used for 600 stores nationwide for windows, banners and POS materials, as well as for e-commerce content such as CLPs and headers for nyandcompany.com

The marketing campaign for the film Prometheus created an immersive fictional world through various promotional materials. This included developing a detailed fake website for the company Weyland Industries featured in the film. Short promotional videos were also created that provided backstory on the film's universe and characters. Posters and billboards were designed to advertise the film while trailers aimed to generate interest and intrigue without revealing too much of the plot. The extensive viral marketing campaign helped build hype for Prometheus prior to its cinema release.

Nivea_advertising campaign

Playform

Ruby Tuesday Advertising Campaign

meggxomarie

This document presents an advertising campaign for Ruby Tuesday restaurants created by Meghan Ritter. It includes an overview of Ruby Tuesday which was started in the 1970s in Tennessee and now has almost 900 restaurants. The SWOT analysis identifies strengths like loyal customers and fresh food, and weaknesses like lacking advertising. The campaign budget is $10,000 spent over one month. The branding strategy focuses on drawing in more guests by being welcoming and ensuring customer happiness. The communications strategy aims to promote the salad bar through surveys of local customers aged 35 to 50. The creative brief centers on the salad bar and choosing 10 fresh new choices with a casual tone highlighting healthy food. The media plan includes surveys, internet, magazine, and billboard ads to improve what

Creating an advertising campaign

Nicola Naisbett

The document provides instructions for creating an advertising campaign on Pinterest. It instructs the user to create a Pinterest account if needed, then make a board suggesting an advertising campaign. A link is included for finding advertising design ideas to help inform the campaign. The user is then asked to write a 500-word reflective piece summarizing their campaign board and justifying the decisions made in the proposed campaign.

Natixis Advertising Campaigns

xavier_duval

Natixis has been present in Asia Pacific for over 40 years but lacked visibility. Their 2009-2010 marketing campaign had three main objectives: increase awareness of Natixis, improve brand understanding, and establish a compelling image. The campaign used print, outdoor, and in-flight media placements focused on Hong Kong and key events. The creative evolved from using French monuments in Asia to emphasizing Natixis' regional presence and achievements across Asia Pacific.

ReDeFine Advertising Campaign for GEICO

illinipr3

Geico is the #1 property and casualty insurer with flexible payments and good discounts. However, their celebrity endorsements are older and less relatable to target audiences. There is an opportunity to target more auto insurance buyers searching online. The threats include potential negative publicity from ads or customer complaints. The document proposes a marketing campaign targeting Hispanic males and females aged 18-25 to increase Geico's market share in the Hispanic community.

The Purina Pet Gear Train Me ad campaign aims to: 1) Increase awareness of Purina's new training-oriented pet products through radio, magazine, internet, and event advertising. 2) Spread availability of the products to more specialty pet stores across the US. 3) Hit a sales target of 1 million units by the end of the year through promoting the products, building customer loyalty programs, and slotting allowances for retailers.

TAT Advertising Campaign

aommu

The document provides details for a creative brief for a Thailand Tourism Authority (TAT) campaign to promote tourism during the Songkran Festival period from February to April. The campaign aims to target domestic and international audiences aged 21-50 with outgoing personalities. It outlines the campaign promise to experience real Thai fun, slogan of "Sensational Siam", and tagline of "Your soul, your spirit, your Siam". The brief also discusses the marketing mix, insights, SWOT analysis, and integrated marketing plan including website, public relations, promotions, events, and advertising through various channels.

Kardashian Kurves Sears Advertising Campaign - GWU Fall 2012

Hunter Thomas

Mattel Advertising Campaign

Nicole Fernandez

Mattel's October 2013 marketing strategy focuses on creating an emotional connection between parents and children through gift-giving. Key elements include: 1) Developing an "Angry Birds for Halloween" mobile game and limited edition plush toys to promote through various channels. 2) Implementing in-store promotions at Toys "R" Us, including banners, displays in aisles, and a buy one get one half off sale. 3) Executing a multimedia advertising campaign utilizing billboards, bus stops, buildings, online/social media placements, print media, and TV spots to drive awareness of the Angry Birds game and Halloween gift-giving.

7up Advertising Campaign

Jessica Dunning

This advertising plan proposes promoting a new honey and ginseng flavor of 7Up targeted at teens and young adults. The $2 million budget will fund magazine ads, outdoor ads, TV commercials, and sales promotions from June 2013 to May 2014. The ads will position 7Up as a healthier alternative to other sodas and energy drinks, emphasizing the natural benefits of ginseng. Outdoor and magazine ads will run nationally and in key cities, while TV and social media will build brand awareness. Samples and discounts aim to boost trial among students seeking an energy boost without unhealthy options. The goal is to increase 7Up's market share by attracting new younger customers.

Jet Blue Advertising Campaign

caitwen12

COPYWRITING: SPRING 2011 NATIONAL CAMPAIGN

NY&C SPRING ADVERTISING CAMPAIGN

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