Natixis Advertising Campaigns

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Portfolio of Advertising Campaigns made for Natixis in Asia Pacific in 2009 & 2010

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Natixis Advertising Campaigns

  1. 1. PORTFOLIOXavier DUVAL 2009/2010
  2. 2. Natixis has been present in the Asia Pacific Region for more than 40 years but suffered from a lack of visibility [ Objectives ] To let more people know about Natixis To create better understanding of the brand To establish a compelling image [ Tone & Manner ] Straight to the point to catch attention of corporate decision makers Different from the competitors Simple but impactful images Humble tone given the Financial Crisis  ��������� � ����� � ���� ���� � ����� � ��������� � ����� � �������� � ��������� � ������ � �������� � ������� �������� �� ���� ���� ���� �� ������ ���������� �� ��� ������� ������� �� ��� ��������� ������� ���������� �� ������� ���������� � ������� ���������� ��� �� �������� ������� ��������� ������������� [ Concept ] “A French Bank in Asia”
  3. 3. [ 2009 Campaign Details ] Maintain presence throughout the period with Specialised Press Reach the whole Region with the FT Asia Airport / in-flight media in bursts that coincide with events to capture travellers in and out CNY in end January HK Rugby 7 in March CLSA forum in September One billboard in Admiralty (Hong Kong) since April 2009 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sept 09 Oct 09 Nov 09 Dec 09 CNY Rugby 7 CLSA PRINT Specialised Press FT Asia FT In-flight on Cathay Pacific OUTDOOR HK International Airport MEDIA PLAN - 2009
  4. 4. JANUARY to MARCH 2009 [ Hong Kong International Airport ] Easy way to cover the Asia Pacific Region using HK as a Hub 5 Lightboxes at the Baggage Reclaim to catch a captive target Located to be seen immediately (close to the Immigration) Presence during the 3 bursts Trolley Panels in the Check-in Area to accompany
  5. 5. JANUARY to MARCH 2009 [ Financial Times ] In-flight & Regional edition High Quality Newspaper appreciated by our target In-flight version enables to catch a captive audience In-flight in Cathay Pacific flights during the 3 bursts Regional edition all year long
  6. 6. [ Evolution of the Creative ] Using French Monuments in an Asian environment Going towards more integration Remaining impactful APRIL to SEPTEMBER 2009
  7. 7. APRIL to SEPTEMBER 2009
  8. 8. [ Evolution of the Creative ] Looking for more integration Focusing more on “Chinese Speaking” markets Bringing a “Smart” touch SEPTEMBER to DECEMBER 2009
  9. 9. [ 2010 Objectives & Context ] Change of logo in January 2010 Focus on Achievements rather than Branding Shift the focus from Hong Kong to Asia Pacific [ 2010 Campaign Details ] Specialised Press throughout the year with Tombstones In-flight version of FT in Cathay Pacific, Dragon Air & Singapore Airlines to cover the Region Presence fitting main events in the Region (CLSA Forums, CNY, Rugby Sevens, Singapore F1) Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec. CNY CLSA CLSA Rugby 7 Singapore F1 PRINT Specialised Press FT In-flight on CX FT In-flight on SQ FT In-flight on KA OUTDOOR Tesbury Center Billboard MEDIA PLAN - 2010
  10. 10. [ Evolution of the Creative ] New guideline - Maintain the Brand Awareness Tombstones to show 2009 achievements Emphasize the evolution of the Group: “Evolving in Asia” JANUARY to AUGUST 2010
  11. 11. [ Evolution of the Creative ] Regional Focus - New Creative that fits “Asia Pacific” Using the same concept to maintain the coherence Structured Export Finance �55 Million Bridge Loan Facility Cement Plant MLA June 2010 Project Finance Sports Hub S$1.5 Billion Senior Credit Facilities S$265 Million Equity Bridge Loan Facilities MLA & EBL Facility Agent August 2010 Real Estate Foxhill Investments Limited HK$2,045 Million SecuredTerm Loan Facility MLA & Bookrunner July 2010 Success with Asia The above appears as a matter of record only CORPORATE AND INVESTMENT BANKING / INVESTMENT SOLUTIONS / SPECIALIZED FINANCIAL SERVICES Financial Institutions US$120 Million Term Loan Facility MLA, Bookrunner & Facility Agent July 2010 Corporate US$100 Million Term Loan Facility & Revolving Credit Facility MLA July 2010 Corporate Kerry Holdings Limited HK$5,040 Million Term Loan Facility & Revolving Credit Facility MLA July 2010 Telecom US$540 Million Term Loan Facility MLA & Bookrunner July 2010 Financial Institutions �200 Million Term Loan Facility MLA July 2010 Commodities US$700 Million Term Loan Facility MLA June 2010 Corporate US$550 Million Loan-Style FRN MLA & Bookrunner June 2010 Together in Asia Natixis, corporate, investment and specialized services arm of Groupe BPCE, France’s second largest banking player Australia � China � Hong Kong � India � Indonesia � Japan Korea � Malaysia � Singapore � Taiwan � Thailand � Vietnam CORPORATE AND INVESTMENT BANKING / INVESTMENT SOLUTIONS / SPECIALIZED FINANCIAL SERVICES Australia � China � Hong Kong � India � Indonesia � Japan � Korea � Malaysia � Singapore � Taiwan � Thailand � Vietnam Together in Asia Natixis, corporate, investment and specialized services arm of Groupe BPCE, France’s second largest banking player. SEPTEMBER to DECEMBER 2010
  12. 12. [ Premium Gifts ] High Quality products that will be used Using the Concept whenever possible New models coming with new Creatives [ POS ] Pull-up Banners for Seminars Easy to carry and using the concept

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