NVIDIA held its annual Graphics Technology Conference (GTC 2018) to showcase advances in design and visualization technologies. Key announcements included: 1) NVIDIA reinventing the workstation with the ability to do real-time ray tracing using their new RTX technology and Quadro GV100 GPU; 2) NVIDIA Holodeck powering a "Ready Player One" virtual escape room experience; and 3) Adobe and NVIDIA announcing a strategic AI partnership to enhance tools for creative professionals using Adobe Sensei and machine learning.