The nutrition facts label provides important information to help consumers make healthy choices. It lists the serving size and calories per serving, including calories from fat. The % daily value helps identify nutrients where less is better, like fat, and nutrients where more is better, like fiber. It's important to limit total fat, saturated fat, trans fat, sugar and calories from added sugars while getting enough vitamins, minerals, fiber and overall calories. Comparing labels allows identification of the healthiest option based on lower fat and sugar and higher nutrient content.