4. LIVEEAT TRAVEL
LEARN PLAY WORK
2500! SS customers
a day
4.4 million HDB
residents
800 SGX employees2.7 million Sentosa
Express riders
SIA Silverkris
travellers
1000 SAS students &
teachers
14. DISCOVER
1
IDEATE
2
PROTOTYPE
3
DESIGN
4 This is the process and journey we
embark with our clients.
A 4!steps design!thinking approach,
which!is!a user-centric and
collaborative!approach to design.
Our Design Journey
17. •! Little to no trip planning
•! Time-sensitive
•! Likely one time visitor only
•! e.g., tourists
Impromptu
•! Motivated to do more planning
•! Want options for best deals
•! Has flexibility of when to go
•! e.g., locals
•! Needs guidance
•! Wants recommendations
for where to go
•! Wants easy choices
•! Needs up-to-date
information to compare
•! Wants flexibility
•! Appreciates customization
•! Wants to score a good deal
Impromptu
Bargain-Hunter*
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PUBLIC SURVEY FOR SGX ON HOW THEIR FORECOURT
SPACE COULD SERVE THE PUBLIC BETTER
WORKSHOP WITH POLICE OFFICERS ON HOW TO
IMPROVE THEIR SERVICE CENTRE EXPERIENCE
UNDERSTANDING THE EXISTING PROBLEMS FOR SENTOSA’S TICKETING & TRAIN EXPERIENCE
DEFINING USER PERSONAS FOR SENTOSA ISLAND VISITORS UNDERSTANDING USAGE & FLOW AT
SENTOSA TRAIN STATION
18.
19.
20. SINGAPORE POLICE FORCE SERVICE CENTRE HSA BLOOD DONATION CENTREHDB PUNGGOL SERVICE CENTRE
FRANK BANK FOR OCBC HDB FLAT PURCHASING EXPERIENCE SGX OFFICE EXPERIENCE
HDB PUNGGOL SERVICE CENTRE SIA SILVERKRIS LOUNGE EXPERIENCE SENTOSA TRAIN EXPERIENCE
21. SOMETIMES OUR PROTOTYPES BECOME ACTUAL PUBLIC EVENTS REPORTED IN
THE NEWS!
SIA LOUNGE MANAGER FEEDBACK ON NEW CONCEPT
