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The passage discusses the importance of summarization for processing large amounts of text data. It notes that automatic summarization systems aim to condense long documents into shorter summaries while maintaining the most important concepts and entities. The challenges of building such systems include identifying the most salient pieces of information, organizing them coherently, and presenting the summary using natural language.
Scott, joan gênero, uma categoria útil de análise históricaPatricia Horvat
A União Europeia está considerando novas regras para veículos autônomos. As propostas incluem exigir que os fabricantes provem que os sistemas são seguros e responsabilizam as empresas por quaisquer acidentes. Os legisladores querem equilibrar a inovação com a segurança dos passageiros.
Entre 1880 y 1930, la elite argentina buscó construir la nacionalidad a través de símbolos como monumentos a próceres. En 1894, decidieron homenajear a Sarmiento con una escultura de Rodín en el Parque 3 de Febrero. Sin embargo, cuando se inauguró en 1900, el público criticó fuertemente que la escultura no se parecía a Sarmiento, por lo que no cumplió su objetivo de mantener vivo el mito del prócer y construir una identidad nacional.
El Colegio Nacional Nicolas Esguerra es una institución educativa que busca construir el futuro de sus estudiantes Juan David Buitrago Borda y Juan Esteban Miranda Posada, quienes tienen el número de identificación 902. El colegio cuenta con una página web donde se puede acceder a un menú de opciones.
Miguel de Unamuno fue un escritor, filósofo y pensador español de la Generación del 98 que escribió la obra Niebla en 1914. Niebla explora temas existencialistas como la angustia ante la muerte, la búsqueda de la inmortalidad y la tensión entre la fe y la razón. Unamuno se interesó por la filosofía y la historia de España y criticó la ortodoxia cristiana. Su obra refleja la angustia por la división entre lo ideal y lo real a través del uso de un lenguaje
The document outlines the topics that will be covered in Section B of an exam, including media ownership, synergy and cross-media convergence, local and global audiences, digital technology, the proliferation of hardware, and technological convergence. These topics will focus on how ownership, audiences, technology, and convergence are changing the modern media landscape.
The passage discusses the importance of summarization for processing large amounts of text data. It notes that automatic summarization systems aim to condense long documents into shorter summaries while maintaining the most important concepts and entities. The challenges of building such systems include identifying the most salient pieces of information, organizing them coherently, and presenting the summary using natural language.
Scott, joan gênero, uma categoria útil de análise históricaPatricia Horvat
A União Europeia está considerando novas regras para veículos autônomos. As propostas incluem exigir que os fabricantes provem que os sistemas são seguros e responsabilizam as empresas por quaisquer acidentes. Os legisladores querem equilibrar a inovação com a segurança dos passageiros.
Entre 1880 y 1930, la elite argentina buscó construir la nacionalidad a través de símbolos como monumentos a próceres. En 1894, decidieron homenajear a Sarmiento con una escultura de Rodín en el Parque 3 de Febrero. Sin embargo, cuando se inauguró en 1900, el público criticó fuertemente que la escultura no se parecía a Sarmiento, por lo que no cumplió su objetivo de mantener vivo el mito del prócer y construir una identidad nacional.
El Colegio Nacional Nicolas Esguerra es una institución educativa que busca construir el futuro de sus estudiantes Juan David Buitrago Borda y Juan Esteban Miranda Posada, quienes tienen el número de identificación 902. El colegio cuenta con una página web donde se puede acceder a un menú de opciones.
Miguel de Unamuno fue un escritor, filósofo y pensador español de la Generación del 98 que escribió la obra Niebla en 1914. Niebla explora temas existencialistas como la angustia ante la muerte, la búsqueda de la inmortalidad y la tensión entre la fe y la razón. Unamuno se interesó por la filosofía y la historia de España y criticó la ortodoxia cristiana. Su obra refleja la angustia por la división entre lo ideal y lo real a través del uso de un lenguaje
The document outlines the topics that will be covered in Section B of an exam, including media ownership, synergy and cross-media convergence, local and global audiences, digital technology, the proliferation of hardware, and technological convergence. These topics will focus on how ownership, audiences, technology, and convergence are changing the modern media landscape.
The document discusses how a 17th century book on samurai strategies called "Go Rin No Sho" can teach modern DevOps practices. It outlines 9 principles from the book, mapping each to a DevOps equivalent: be honest about what's working and what isn't, focus on practicing DevOps not just talking about it, understand all related technologies, develop empathy for other teams, use DevOps in measurable ways, recognize patterns through postmortems, measure everything, pay attention to details, and avoid useless activities. The final message is to accept failure as inevitable.
Este documento presenta 23 posibles preguntas parciales sobre los Ejes III y IV de Historia Socio-Cultural del Arte. Las preguntas cubren temas como el cambio en el estatuto de la obra de arte contemporánea, las industrias culturales, la fotografía, la Web 1.0 vs 2.0, la nueva civilización mutante, la inteligencia colectiva, el espacio de conocimiento y el análisis de obras performáticas o digitales.
Country paper inclusive growth in indonesia by habe at hyderabad 2014Haris Budiyono
This Country Paper was presented in “Collaborative International Training Programme on Rural Technologies for Inclusive Growth”, conducted by Centre on Integrated Rural Development For Asia and The Pasific (CIRDAP)-National Institute of Rural Development (NIRD). Hyderabad, India, February 18-27, 2014
El documento resume los temas clave de la clase 16 de Historia Eclesiástica. Incluye discusiones sobre el Concilio Vaticano II, los movimientos carismáticos y de liberación en el catolicismo, la herencia teológica y énfasis del pentecostalismo protestante, el ecumenismo y diálogo interconfesional, y las proyecciones futuras para la iglesia.
This document recommends firing your car insurance agent and comparing rates from independent agents, direct writers, and several captive agents to potentially save money. It suggests getting quotes through multiple channels including independent agents first, then direct writers, and captive agents to find the best car insurance rate.
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
This document summarizes the key findings from a 2018 report on the state of video marketing. It finds that over 80% of marketers see video as an important content format and its usage is increasing year-over-year across social media, webinars and emails. The most common types of videos produced are webinars, demos and social media videos. It also finds that using advanced video features and integrating video data with sales and marketing systems can help improve results.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
The document outlines a 4-stage maturity model for public relations:
1) Undefined - No defined PR strategy or processes, relying on sporadic press releases.
2) Progressive - Focus shifts to building media relationships and trial-and-error strategy development.
3) Mature - Sustainable strategy produces consistent results, and PR is recognized as important.
4) World-Class - PR is a critical success strategy with advanced metrics and executive support.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
The document discusses how a 17th century book on samurai strategies called "Go Rin No Sho" can teach modern DevOps practices. It outlines 9 principles from the book, mapping each to a DevOps equivalent: be honest about what's working and what isn't, focus on practicing DevOps not just talking about it, understand all related technologies, develop empathy for other teams, use DevOps in measurable ways, recognize patterns through postmortems, measure everything, pay attention to details, and avoid useless activities. The final message is to accept failure as inevitable.
Este documento presenta 23 posibles preguntas parciales sobre los Ejes III y IV de Historia Socio-Cultural del Arte. Las preguntas cubren temas como el cambio en el estatuto de la obra de arte contemporánea, las industrias culturales, la fotografía, la Web 1.0 vs 2.0, la nueva civilización mutante, la inteligencia colectiva, el espacio de conocimiento y el análisis de obras performáticas o digitales.
Country paper inclusive growth in indonesia by habe at hyderabad 2014Haris Budiyono
This Country Paper was presented in “Collaborative International Training Programme on Rural Technologies for Inclusive Growth”, conducted by Centre on Integrated Rural Development For Asia and The Pasific (CIRDAP)-National Institute of Rural Development (NIRD). Hyderabad, India, February 18-27, 2014
El documento resume los temas clave de la clase 16 de Historia Eclesiástica. Incluye discusiones sobre el Concilio Vaticano II, los movimientos carismáticos y de liberación en el catolicismo, la herencia teológica y énfasis del pentecostalismo protestante, el ecumenismo y diálogo interconfesional, y las proyecciones futuras para la iglesia.
This document recommends firing your car insurance agent and comparing rates from independent agents, direct writers, and several captive agents to potentially save money. It suggests getting quotes through multiple channels including independent agents first, then direct writers, and captive agents to find the best car insurance rate.
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
This document summarizes the key findings from a 2018 report on the state of video marketing. It finds that over 80% of marketers see video as an important content format and its usage is increasing year-over-year across social media, webinars and emails. The most common types of videos produced are webinars, demos and social media videos. It also finds that using advanced video features and integrating video data with sales and marketing systems can help improve results.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
The document outlines a 4-stage maturity model for public relations:
1) Undefined - No defined PR strategy or processes, relying on sporadic press releases.
2) Progressive - Focus shifts to building media relationships and trial-and-error strategy development.
3) Mature - Sustainable strategy produces consistent results, and PR is recognized as important.
4) World-Class - PR is a critical success strategy with advanced metrics and executive support.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
Nurture Leads and Prospects with Podcasts
1. How To Guide
Nurture Leads and Prospects with Podcasts
Executive Summary:
This report provides practical advice for understanding the value of
podcasting, learning best practices, and getting prepared to develop and
launch a successful podcast program.
Read this brief 7-page report to learn:
What is a Podcast?
Business Benefits of Podcasting
Attracting Listeners to Podcasts
How to Record a Podcast
Action Plan
Review this report to understand the business benefits of adding
podcasting to your marketing mix. Additionally, follow our Action Plan to
get started with your podcasting initiative.
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2. 2
Table of Contents Page
What is a Podcast? 3
Business Benefits of Podcasting 3
Attracting Listeners to Podcasts 4
How to Record a Podcast 5
Action Plan 6
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3. 3
What is a Podcast?
“A podcast is a collection of digital media files distributed over the
internet using syndication feeds for playback on portable media players
and personal computers.
Although podcasters’ web sites may offer direct download or streaming
of their content, a podcast is distinguished by its ability to be
syndicated, subscribed to, and downloaded automatically when new
content is added. This is done using an aggregator or feed reader
capable of reading feed formats such as RSS (really simple
syndication).”
Source - Wikipedia
Business Benefits of Podcasting
Podcasting has quickly become an important part of many permission
based marketing campaigns because it provides high value at a low
cost.
Companies are using podcasts for the following reasons:
Branding: effective podcasting is an excellent medium to reach
our generation’s tech-savvy consumers. Additionally, podcasts
can position your organization as an industry leader, provided the
content is relevant and timely for your target audience.
Lead Generation & Nurturing: keep prospects engaged with
your brand by providing a trusted source for value-added content
and industry best practices. Set up a simple form on your
website to capture visitor information as they register/subscribe
to podcasts.
External Communications: keep investors, media contacts,
industry analysts, and current customers informed with company
news and product updates.
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4. 4
Search Engine Optimization: search engines rank websites
with high download activity as more “important”, thus increasing
organic search results.
Website Content Improvements: if you are looking to beef up
the “resources” section of your corporate, consider adding a
series of podcasts.
Marketing Opportunities: many organizations are sponsoring
solid third-party podcasts, advertising during the buffering time
period as the podcast loads, and using podcasts to promote
brands with listener prizes. Consider adding a revenue stream to
your podcasts to increase the return on investment for your
program.
Attracting Listeners to Podcasts
A podcast is useless if nobody is listening. In order to attract the right
audience and keep them listening, follow these simple guidelines:
Keep it Concise: most listeners have an attention span of 15-30
minutes maximum for a given topic. Keep your podcast concise,
and offer different podcasts on various topics rather than
grouping them into one huge podcast.
Flexible File Format: use MP3 format for on-demand podcasts
(after the original broadcast) as it can be played on most rich
media players. Avoid .wav files as the industry has clearly
adopted MP3 as the standard.
Use an RSS Feed: promote and deliver your podcasts through
an RSS Feed to keep listeners coming back.
Don’t Sell to Hard: while it is fine to communicate the benefits
of your product, ensure that your podcast is informational in
nature, and not a canned sales pitch.
Optimize your Podcast: provide a detailed description of the
content of your podcast, and add meta-tags and keywords to
pages containing your podcasts to enhance natural search engine
optimization.
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5. 5
Promote your Podcast: use an integrated approach to
promoting your podcast, including the following channels: contact
center, email, blog, website, and podcast directories such as
www.podcast.net
Brand your Podcast: have a clearly branded introduction and
conclusion to your podcast to engage listeners, thank them for
their time, and invite them to attend any future planned
podcasts.
How to Record a Podcast
Podcasting provides a great opportunity to reach your target audience
but comes with its own unique risks. When recording a podcast make
sure to use the right equipment and delivery methods to mitigate user
and brand experience risks.
Follow these steps to create an effective podcast:
1. Identify Target Audience: determine the audience that is most
likely to join your podcast and consider what they would like to
learn about your organization.
2. Determine Podcast Content: brainstorm potential podcast
themes, such as: investor reports, product upgrades, business
cases, best practices, competitive insights, executive interviews,
company strategy, etc.
3. Write Podcast Script: create a script that will be used to guide
speakers through their podcast recording. Practice the script until
it does not sound scripted.
4. Select a Podcast Solution: strongly consider using Audacity
(free) for recording your podcast and Podifier for delivering your
podcast to your audience.
5. Get a Solid Microphone: Ambient noise can be a major
problem. The quality of your podcast can be greatly increased if
you take the time of day into consideration and by using noise
canceling filters in the recording software. Consider using a USB
audio capture device.
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6. Record your Podcast: record your podcast with key speakers,
ensuring it is no longer than 30 minutes or more than 10MB in
size. Re-record your podcast until it sounds extremely polished.
Consider using Pinnacle Systems. Pinnacle Podcast Factory
solution for an end-to-end recording solution. Add text notes to
make your podcast easily searchable for specific content.
7. Test the Podcast: check your bandwidth package with your
website hosting provider as podcasts can be expensive to deliver
if you are have to pay for incremental downloads and traffic. Ping
your podcast with AllPodcasts to ensure your podcasts are
updated at any podcast directories you are posting on.
8. Deliver Podcast to Audience: upload an MP3 version of your
podcast to your website (to be made available following the initial
broadcast) and create an RSS Feed to distribute your podcast to
your audience. Podifier’s solution automates to creation of an
RSS Feed by enclosing one or more MP3 files, and providing the
FTP application to upload the files to a server.
Action Plan
Before you launch into your podcasting initiative, consider the following
action items to get prepared for a successful project:
1. Learn Best Practices: read thought-leader, Rodney Rumford’s
whitepaper called “How to Leverage this New Media
Marketing Tool.” Review IBM’s investor podcast section of
their website, to see a solid finished product. Join and interact
act Paul Colligan’s blog dedicated to podcasting, and check out
the post: “7 Things to do Today to Make your Podcast More
Valuable.”
2. Sell the Benefits Internally: discuss podcasting with senior
management to build the business case for purchasing any
podcast-related software or services.
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3. Identify Podcasting Use Cases: discuss this media option with
internal and external stakeholders to identify what type of
content would be valued and in demand:
Product Management - technical podcasts?
Senior Management - strategic vision?
Current Customers - product enhancements?
Prospective Customers - best practices?
Media Contacts - company news?
Investors - company performance?
4. Select a Podcasting Solution: view vendor demonstrations and
select the equipment and services you require to get podcasting
going in your company.
5. Record your First Podcast: record the most impactful podcast
in your line-up first to build momentum and secure senior
management commitment to this medium.
6. Broadcast your Podcast: market your podcast to key
stakeholders and monitor who is signing up.
7. Measure Results: track leads that were generated from your
podcast to determine the ROI of your program.
8. Tweak the Process: with each new podcast take lessons
learned from your previous experience to improve your
capabilities. Ask audience members for feedback during your
podcasts, or send out a short survey following the podcast to
measure your success.
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