Download to read offline
Nrf13 brasil varejo millenials
- 1.
- 2. 14/01/2013 ORIGINAL GLAZED © 75 YEARS OF DOUGHNUT …….. MELT-IN-YOUR-MOUTH JOY. 24 ONE ORIGINAL …….. GLAZED® COUNTRIES AT A TIME. THE A SURE SIGN YOU MIGHT BE HOT …….. A FEW MINUTES LIGHT LATE TO WORK. 2
- 3. 14/01/2013 DOUGHNUT WINDOW SHOPPING …….. FOR HUNGRY THEATER™ EYES. THE DELIVERY THE ORIGINAL VEHICLE TRUCK …….. FOR DELIVERING DOUGHNUTS. THE KRISPY KREME CRUISER THE NEW VEHICLE …….. FOR DELIVERING SMILES. 3
- 4. 14/01/2013 FUTURE REACHING GUESTS …….. OF DELIVERY WHERE THEY ARE. FUTURE REACHING GUESTS …….. OF DELIVERY WHERE THEY ARE. OPENING DRAWING CROWDS …….. LINES BACK THEN. 4
- 5. 14/01/2013 OPENING DRAWING CROWDS …….. LINES 75 YEARS LATER. PAPER SYMBOLIZE “FUN” …….. HATS FOR EVERY AGE. OUR LOVED …….. FANS BRAND THEN. 5
- 6. 14/01/2013 OUR LOVE …….. FANS BRAND TODAY. OUR …….. STARTED MARKETING SIMPLY. OUR STARTED …….. MARKETING 1 ON 1. 6
- 7. 14/01/2013 OUR NOW 1 ON …….. MARKETING 4.5 MILLION. HOT LIGHT THE WORLD’S …….. APP SWEETEST APP! ENGAGING, BRINGING IT CRAVABLE …….. TO LIFE COMMUNICATION EMOTIONALLY. 7
- 8. 14/01/2013 55YEARS OF HELPED RAISE KRISPY KREME …….. OVER $32 MILLION FUNDRAISING LAST YEAR. OUR SERVING PEOPLE, …….. TEAM NOT JUST DOUGHNUTS. 8
- 9.