Now Sing One Pager
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The marketing campaign for the Now...Sing video game resulted in over 8,000 hours spent engaging with the product, over 1.1 million impressions of the #NowSing hashtag, and 70% of guests were reasonably likely to purchase the game directly due to the campaign. Additionally, over half a million people had face-to-face conversations about the game and the campaign increased the Net Promoter Score by 55 points.
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Now Sing One Pager
- 1. 8,000 hours of product engagement 1.1m #NowSing impressions 70% of guests reasonably likely to purchase the game as a direct result of the campaign 571,134 people had a face-to- face conversation about the Now...Sing video game NPS increased by 55 points