This issue of Biz in Biz out provides summaries of several Irish businesses: 1) Busy Lizzie Lifestyle Management provides pay-as-you-go secretarial services to small businesses to help manage their administrative tasks. 2) Cubeonlinemarketing is a Dublin-based SEO company that helps businesses improve their search engine rankings through on-site optimizations and link-building. 3) ProductFul is developing an online platform for consumers to register their product purchases and store receipts and manuals. This will help prove warranty periods and provide access to support documents. 4) BeThrifty.ie is Ireland's first cashback website, where members earn a percentage

1. ue issue no. 4
i ss
0 09
r2
be
m
o ve
N
Biz in Biz o u t
Welcome to Bizin-Bizout
Bizin-Bizout is a new kind of advertising service
to new and existing businesses.
It is designed to assist new businesses to
advertise their products and services through
the media and the internet.
Featured Companies
MagicMundo
Cubeonlinemarketing
ProductFul
Busy Lizzie
Be Thrifty.ie
Actualise
Inside:
• Busy Lizzie Lifestyle management run by mumtrepreneur Tara Dalrymple helps small
businesses build their foundations by providing Pay As You Go secretarial services. Pg5
• Bethrifty.ie is an interesting and exciting new concept in Ireland. Pg7

2. MagicMundo Driver
Theory Test
Introduction • Entertainment
The C4ward • Games
applicationservice is • Applications
available to any one
• Games & Apps
preparing to take the
Drivers Theory Test in Once the download is completed you will given
c4ward
the following countries; the option on if you would like to 'Start Open'
the C4ward application.
Republic of Ireland
You can choose to open it then or wait until a
Text PDTT1 or PDTT2 or PDTT3 or PDTT4 later time to open the C4ward application and
To 57800 complete the test.
The cost per download is €5.00 On opening the C4ward application you will be
presented with a screen showing a logo.
You will receive two messages.
Select the 'Proceed' option and you will be
The first few messages are acknowledgements presented with the first question of the questions
that your request has been logged and is been that you will need to complete.
dealt with plus other information. The last
message will contain the link (url) required to You will be presented on your screen with:
download the C4ward application on to your • A question (at the top of the screen)
mobile phone. All you need to do is execute the
• An image if required for the question (this
link (url) and follow the instructions.
shown just under the question)
The average length of time taken to download the • Using your navigation button on your mobile
test should be around 20 seconds. phone scroll down to the multiple choice
Also available for the UK answers. These can range from minimum of 4
http://magicmundo.com/c4ward.html answers to a maximum of 6 answers.
• To select the correct answer(s) for the question
all one has to do is depress the navigation
Opening the C4ward application button on you mobile phone (this is standard
for all mobile phones tested on)
On completion of the download of the C4ward
application (Driver Theory Tests questions) will be • Once you have completed that question you
held (dependent on the mobile phone) in any of simply take the option 'next' command or
the following places: select any of the following: 'options' or 'more'
1

3. or 'menu' (this is dependent on
the make of mobile phone) to see
the 'next' command.
• This will move you on to the next
question.
• On completing all questions you
will have displayed on the
screen an option 'Finish'.
• The next screen will give you
the 'Good' news or the 'Bad'
news on if you have passed or
failed your practice driver's
theory test.
If you have failed your test and
wish to see the questions you have failed on. You simply
can simply select from one of the following: select from one of the following: 'options' or
'options' or 'more' or 'menu' then select the 'more' or 'menu' then select the 'Reset' option.
'Check Answers' option This will remove all your answers, and will allow
This will display a screen showing you all the you to retake the test with the same questions.
questions as you scroll down, with either: or At any time while working your way through the
(indicating right or wrong) questions you can stop by simply selecting from
• The question number one of the following 'options' or 'more' or 'menu'
then select the 'Exit' option. All work completed up
• The 'Correct Answer'
till that point will be saved.
• The 'Answer you supplied'
See our advertisement Phone Driver Theory Test
If you wish to take the same test again, you can
2

4. Cubeonlinemarketing
C
ube are a Search Engine Optimisation
company based in Dublin. Search Engine
Optimisation is the process of helping
websites to rank better in Google - I must say we
do concentrate on Google as that is where 95% of
the searchers on the internet are.
So How do we do Optimise Your
Website?
The starting point is your business, what do you
sell, what service do you offer. From this we
decide what are the best keyterms for you to rank A
for. This is based on how competitive the niche is link is a hyperlink on another website that points to
and how much traffic there is in the niche. From your site. Link building is where SEO consultants
there we can go away and complete a website really earn their money - once the rest of the work
audit. is done this is the most important factor in ranking
on Google.
This will highlight any problems with the current
website and how they can be resolved. Once the Call or email me Leslie Gilmour 014434900 to find
on-site work is completed we will build links to out more about promoting your business.
your website. www.cubeonlinemarketing.ie
3

5. ProductFul
W
hy would somebody register
their products online and store
their receipts?
A nswer: This is a question many
people often ask me when I am
discussing my business and trying to
explain what we are doing. Well for a
start registering online has the effect of
prooving when you bought a product as
it provides a digital trail of the purchase.
Our website also allows the upload and
storage of receipts. This is helpful when
going to the person you bought the
product off, or liasing with the
manufacturer as they will always look for a
download
copy of this, so they can check the purchase date.
, and review. This is very helpful as you have
Many a time I have had people say to me , I had a
continuous access to them, but also
problem with my product and I could not find the
www.productful.com is trying to help with the
receipt, or I moved house and the receipt went
saving of paper printing for both the consumers
missing!!! One of the other benefits of using our
and manufacturers.
website is that you will be able to online to check if
any guarantees that are offered by the www.productful.com is currently working on
manufacturer are still within date. finalising its website, but we also have some
exciting functionality that we are looking into,
One of the many problems faced by consumers is
which will make users of the website have a much
that while they can go back to the seller of the
more fulfilling experience.
product to get it fixed, if it is not within the
guarantee period it may be much harder to get a Why not follow us on twitter
resolution, but the stautory rights afforded to http://twitter.com/productful
people can help help someway here. Finally getting
or facebook
your product manuals with your purchase is nice,
http://www.facebook.com/pages/Dublin/
but I feel they always get mislaid, especially when
ProductFulcom/135625479097
a problem occurs at the most inopportune time.
Our website will cater for this as we are looking to
incorporate product manuals for users to
4

6. Busy Lizzie
Micro and Small Businesses
Often Miss Out On A Vital
Resource
S
mart businesses, especially small and
micro businesses are outsourcing to one
of our VPAs freeing up their time to
concentrate on their income generating part of
the business. This is a vital resource out there
available to micro and small business owners in
particular, but most are overlooking it. Why?
Because they don't know it exists and if they
have heard of it, they don't really realise how it
benefits them.
I am talking about virtual assistants. A virtual
assistant offers administrative services such
With
as secretarial work, transcription, book keeping,
modern technology so much work can be
marketing, phone answering, website design, and
performed virtually. This is great for a business
the list goes on and on and on.
owner who is on the road a lot too, let the virtual
Small business owners are burdened with hours assistant take care of all administration from their
and hours of unpaid administrative work, when office.
they should in fact be outsourcing such work to a
Too many micro and small business owners try to
virtual assistant. This gives the business owner
do it all themselves and this is not the smart way to
more time to concentrate on income generating
grow your business. VPAs care about your
work instead of doing non income generating
business, because the more successful you are,
work. By outsourcing to a virtual assistant the
the more successful they are. It's a win win
business owner actually grows his business and
scenario.
works smarter.
There are no hassles of employing staff and all the
administrative burdens associated with that. Also About Busy Lizzie Lifestyle
most micro and small business owners don't really Management
require onsite staff or full time staff, or don't have
Busy Lizzie Lifestyle management run by
the resources for this anyway, but need
mumtrepreneur Tara Dalrymple helps small
administrative work performed for a few hours a
businesses build their foundations by providing
week or a few days a week.
5

7. Pay As You Go secretarial services; where
businesses only pay for the time they need, Virtual
Personal Assistance; to manage daily
appointments and Emarketing; a capability that
helps clients reach potential customers.
Busy Lizzie at www.busylizzie.ie
phone 091 565 353
e-mail info@busylizzie.ie.
Busy Lizzie has offices in Dublin, Limerick, Galway,
Cork and Wicklow.
We strive to improve our clients lives with our time
saving services.
Busy Lizzie Awards
• Listed in Top 40 Irish Female Entrepreneurs:
• BPW Innovative Business Woman of the Year Image Business 2006
2005 • Finalist in two categories: Network Galway
• Finalist in Midlands & West of Ireland Regional Business Women of the Year Award 2006
LiveWIRE Young Entrepreneur of the Year • Listed in Top 100 Women in Business by
Award 2005 Entrepreneur Magazine 2006 & 2007
• Finalist in JCI Galway Entrepreneur Award 2005 • Finalist in The Image Magazine Young
& 2006 Businesswoman of the Year 2008
6

8. Be Thrifty.ie
til
– Don't spend a cent Online un
e!
you see what you can sav
B eThrifty.ie have developed Ireland's first
Cashback community. They have been in
operation since March 2009 and have
save you
money on
all of it,
thousands of happy members who are saving probably
money on their online shopping. hundreds
of euro".
BeThrifty operate by featuring links to stores such as
Vodafone, O2, Expedia, Tesco, Next, play.com and "This is a
many more. When a member visits www.bethrifty.ie great
and clicks on a link to the store they wish to visit, service
and makes a purchase there, they are paid a for
commission of the purchase by that store. Most anyone shopping online. We can save you money
websites do this and are happy to pocket the on your essentials and your personal treats, taking
commission, but BeThrifty.ie is different. some of sting out of the price which is especially
helpful as we become more conscious of our
They collect this commission and pass it back to the
spending".
member who has made the purchase, as cash
(CashBack). The commissions earned vary from The main draw of BeThrifty.ie may be the undoubted
store to store. They can be a percentage or a fixed savings on offer, but the fact that it is completely
amount per sale. For example, members of BeThrifty free with no fees, ever, should also have savvy
earn 10% CashBack on hotel bookings with Expedia shoppers signing up. Then there is the site itself. It
and €40 CashBack when they take a phone has been designed with simplicity in mind. All of the
package with Vodafone. stores are categorised and easy to find. Registering
is easy, all you have to do is provide an email
Taking the Expedia example above, a member who
address then you can begin saving money the easy
books a two week hotel break for say, €500, will
way. They also have handy features such as the Top
actually save €50 just by using BeThrifty. If that
Deals section, where the latest and greatest deals
member also uses BeThrifty to shop for the more
are listed and regular free to enter competitions. You
everyday items such as books, CD's, clothes and
can also read about their many media features on
even groceries, they could find themselves a lot
RTE and The Irish Times etc where they have been
better off.
championed by consumer crusaders Conor Pope,
Founding member Glenn Gillespie is enthusiastic Tina Leonard et al.
about BeThrifty's goals. "The aim of our site is to
In summary, Bethrifty.ie is an interesting and exciting
save Irish consumers money. If you take the average
new concept in Ireland, it may revolutionise the way
person's annual spending, they will buy a mobile
we shop online, giving more benefits to the people
phone or renew a contract, book a holiday,
who need them most, the end consumer. As it says
subscribe to a TV and broadband package. Then
on their logo; "BeThrifty.ie - Shopping Online Makes
they will buy clothes, electrical goods, books and so
Cents!"
on. All of this can be done online, and BeThrifty will
7

9. Well thought out and
written business plan
Y
ou would think that anyone starting a
business would have a well thought out
and written business plan – wouldn’t you?
How about someone who has been in business
for years – maybe?
But the truth is that many CEOs of growing firms
do not have a well done business plan. Some
don’t even have a good budget. Case in point:
Arnie Miller, CEO of Matrix Essentials. When I
met Arnie he was running a $220 million
business with about 800 employees and no think
business plan. He was running alright, running clearly. Many CEOs of growing firms that I have
just to keep up. met spend more time planning their vacations
day-by-day, and sometimes hour-by-hour, than
I wrote a seminal article for Inc. Magazine a while
planning for the future growth and profitability of
ago about one of their Inc. 500 firms entitled
their business.
“Stop the treadmill – I want to get off.” It was
about another CEO of a rapidly growing firm who Planning is anticipating the inevitable, but if you
was in danger of losing his business and his do not know what the inevitable will be you
family because what he set out to achieve – fast certainly can’t plan for it.
growth – was strangling the life out of him and
Business is a numbers game pure and simple.
leaving him no time for his family.
It’s about customers, competitors and your
In both these cases, and many more, I was able unique selling proposition. Many CEOs I have
to get these CEOs to step out of the combat met cannot clearly articulate what their unique
zone and put away their fire extinguishers long selling proposition is, or in other words what is
enough to focus on the age old questions facing really different about their product or service
any CEO: than those of their competitors? The
fundamental rule of the marketplace is that if you
• Where are we now?
are not offering anything different, even if it's just
• Where do we want to be? better customer service, why should customers
• How are we going to get there? select your product or service over those of your
competitors? For that matter why should they
• Without a plan every day is a crisis. What else
even seek you out?
can it be?
When the only plan you have is to sell more Isn’t that the fundamental problem that American
today than yesterday, and when that doesn’t car manufacturers have gotten into? Except for a
happen panic sets in, there is no way you can few niche models there really is nothing unique
8

10. or different about their cars when compared to One of the first questions I ask when I meet the
their foreign competitors, notably Toyota. CEO on a new planning assignment is “who is
Toyota has achieved excellence in the three your most profitable customer?” Typically, the
basic components of perceived customer response is “you mean who we sell the most
value: quality, service and price. to?”
Did that happen by chance? No – it was Or, “our most profitable products are?” No, I
planned. am interested in which customers buying what
mix of products represent your most profitable
Planning is the process by which an
customers?
organization can become what it wants to be.
Planning is the identification of what we as a Business is about solving problems for
company can do to satisfy the specific customers. The goal should be to delight the
requirements of a defined collection of customers with solutions to problems before
customers better than our competitors. It is our they know they have them. Isn’t that what any
core technology converted into our unique well managed company does? It is part of their
selling proposition for those customer types. planning process. They are constantly looking
for ways to deliver excellent customer
Planning is the identification of a problem that
satisfaction by modifying their products to
a distinct number of customers have and the
keep up with their constantly changing
packaging of your solution in such a way that it
requirements
makes it difficult, if not impossible, for your
competitors to duplicate for those customers. It Isn’t that what Toyota has done with the
is the work required to identify these types of Camry? And now with the Avalon and Lexus?
opportunities and the allocation of resources in Are you planning for the changing requirements
the form of a strategy to exploit them. of your customers?
These strategies need to be clearly laid out in a My next column will be on the need for an
narrative describing in detail who is going to do Advice Squad for CEOs of growing firms like
what with what resources in a specific time you.
frame, and what are the expected profitable
outcomes; and how are we going to control An entrepreneur himself, Bob has spent most
and measure progress along the way quarter- of his career involved with starting, growing
by-quarter? and selling businesses. Having held managerial
positions with IBM, Pfizer and Exxon, he draws
The real purpose and value of planning is to upon extensive organizational experience with
determine what we must accomplish this week, large and small companies in advising CEOs of
or this month, or this year so that our business growing firms. He is available online to answer
will continue to grow profitably over the next questions from Chief Executive readers, as well
years. as offer workshops, tips, books to read and a
monthly online column about common issues
Success at planning requires information –
facing CEOs of growing firms. Bob has been
information about customers and their
featured in USA TODAY for his work with Inc
changing requirements. If the customer gets to
500 firms and is associated with NYU's Stern
the future before you do, they will leave you
Graduate School of business in their Center for
behind. I have met many CEOs of growing
Entrepreneurial Studies where he is a Venture
firms who really do not know their customers
Mentor, Marketing Strategist and Business
as well as they need to. In reality, you are in the
Plan Reviewer.
customer business.
9

11. Actualise testing
Technology start-ups are essential to the recovery Offering an evaluation of your testing needs at no
of the Irish economy. Fresh ideas and the charge, Actualise can provide a number of activities
innovative new products and services are at the that can add to the overall quality of your product:
heart of what start-ups are all about. A key • Testing at various depths, from code-level
component in the life cycle of a start-up through functional to usability testing
development project is ensuring that the product is
• Cross-platform and cross-browser testing as
of good enough quality to be launched in the
required
market. Equally as important are the demands of
time and cost. A start-up may not be able to justify • Clear and concise bug tracking either through
employing a full-time tester; this is where Actualise an online tracking tool or other format
can help. • Knowledge transfer of best-practice test
Evan Phelan is a highly experienced software test techniques and tips
engineer, with a proven record of delivering • Regression-test framework setup for future test
software products on time and with quality. As an case re-execution
independent tester, his services can be tailored to
meet your specific project demands, from a day’s For a free no-obligation evaluation of your testing
testing to a number of weeks. The key is that needs and how Actualise can help, please contact
testing is done only when you require it, and in a Evan at 087 140 9232 or evan@actualise.ie
timely, efficient manner. Web: http://www.actualise.ie
Graphic Design Services
All flyers, posters, brochures,
stationery, branding, web design
Tel: 087 2515026
email: helenphelan70@gmail.com
10

12. Directory
Actualise Busy Lizzie at www.busylizzie.ie
Evan at 087 140 9232 Tel: 091 565 353
email: evan@actualise.ie email info@busylizzie.ie.
www.actualise.ie Busy Lizzie has offices in Dublin, Limerick,
Galway, Cork and Wicklow.
Cubeonlinemarketing
Leslie Gilmour jdldigital Photography
Tel: 014434900 John Lowes
www.cubeonlinemarketing.ie Tel: 087 9456446
email: info@jdldigital.com.
Productful
www.productful.com
Helen Phelan
Tel: 087 2515026
BeThrifty
email: helenphelan70@gmail.com
www.bethrifty.ie
Biz in Biz o u t
To advertise in the next issue please contact Advertising Rates:
John @ bizinbizout.com website €25
e-zine magazine
Designed by Helen Phelan half page €50
full page €100