This document discusses how color can impact response and sales. It provides examples of companies that improved sales by changing their color schemes, such as a publication that increased sales 400% by changing from black backgrounds to warm gold colors. The document examines how different colors symbolize concepts and emotions and can influence how people perceive brands. It also explores how color contrast, value, proximity and other factors impact legibility and viewing experience. Examples are given of appropriate and inappropriate color uses for different industries and situations.
Integrated strategies for customer loyalty and value optimizationVivastream
This document outlines steps for developing an integrated customer loyalty and value optimization strategy. It begins with introductions of panelists from DIRECTV and Clearwire. The importance of a customer communications strategy is discussed. Ten key steps for getting started are then presented: 1) Know your objectives 2) Define measurements 3) Conduct a communications audit 4) Listen to customers 5) Determine lifecycle phases 6) Define targets and messaging 7) Plot the journey 8) Set test and implementation plans 9) Create a brand and 10) Go to market and refine. Case studies from DIRECTV and Clearwire are also discussed.
The Real Story – Integrating Media to Engage ConsumersVivastream
The document discusses integrating different media to engage consumers. It describes a national specialty retailer/etailer that analyzed data on their in-store and online consumers and discovered key differences between the two groups. In order to blunt competition from established etailers, the retailer developed a digital campaign targeted at their online consumers based on analyzing consumer profiles and differences between traditional retail trade areas and consumer trade areas. The document also lists experts from Pandora, Bass Pro Shops, and Prosper Insights & Analytics that form a panel to discuss these topics.
SEO & PPC The Classic OneTwo Punch to DominateVivastream
This document discusses search engine optimization (SEO) and pay-per-click (PPC) advertising. It describes SEO and PPC as the "classic one-two punch" for dominating online, and advocates taking a holistic view of marketing. The document discusses how SEO and PPC can work together, with SEO improving advertising ROI. It provides a case study showing how Facebook ads can provide both transient SEO lifts and increased PPC conversions. The author, Marty Weintraub, takes questions on optimizing SEO, measuring social media conversions, and determining the highest ROI programs.
Notes Version: How to Use Social Currency to Identify Your Brand InfluencersVivastream
The document discusses engaging brand advocates and customers through social media. It provides examples of companies that successfully foster relationships with super fans and advocates. These companies focus on delivering a positive customer experience, being customer-centric, and providing great service. The document also discusses how Verizon innovates through open collaboration with customers on their Idea Exchange platform. They listen to customers and involve them in product development. Over 90% of one Verizon release was suggested or refined by customers through this process.
Notes Version: Broadcast and Triggered Emails A Match Made in HeavenVivastream
The document discusses strategies for using broadcast emails in conjunction with triggered emails to improve email marketing effectiveness. It provides examples of how to start subscribers off right with a welcome series, engage them with creative content like fictional personas, test different email frequencies to find the optimal balance, and be proactive in dealing with inactive subscribers who are a major challenge. The goal is to progress email sophistication from simple broadcast messages to more personalized 1:1 communications through behavior-based triggers.
Content Is Still King: Providing Ongoing Value to CustomersVivastream
This document discusses the importance of content marketing and providing ongoing value to customers. It notes that content is now overloaded and marketers must keep content simple. Several tips are provided such as putting the audience first, focusing on education and inspiration, using different content types like video and infographics, and making content easy to share on social media. The key message is that content is still king and high-quality, relevant content that tells a story is important for engaging customers.
Notes Version: Powerhouse Panel Using Data to Improve Offers, Product Lines &...Vivastream
This document provides an overview of a panel discussion on using customer data to improve offers, product lines, and partnerships. The panel will feature representatives from Haband, American Mint, and Reader's Digest discussing how they analyzed customer data beyond basic profiles to determine new opportunities. They will cover how they assessed customer interests, spending patterns, and responses to competitors' offerings to identify new areas for growth. The discussion will also address how companies can employ similar analytics to explore new avenues for business expansion and increased profitability.
Notes Version CDW Lead Generation From Sales Adoption To Leadership ReportingVivastream
CDW implemented a new lead generation process to improve sales adoption and track ROI. They built a centralized lead repository to tag and deliver leads within the sales tool. This increased sales lead utilization by 20% and average order value by 5 times, closing 1 in 3 leads. Keys to success included gaining sales commitment, following the lead process, validating ROI through reporting, and learning from pilots and mistakes.
Integrated strategies for customer loyalty and value optimizationVivastream
This document outlines steps for developing an integrated customer loyalty and value optimization strategy. It begins with introductions of panelists from DIRECTV and Clearwire. The importance of a customer communications strategy is discussed. Ten key steps for getting started are then presented: 1) Know your objectives 2) Define measurements 3) Conduct a communications audit 4) Listen to customers 5) Determine lifecycle phases 6) Define targets and messaging 7) Plot the journey 8) Set test and implementation plans 9) Create a brand and 10) Go to market and refine. Case studies from DIRECTV and Clearwire are also discussed.
The Real Story – Integrating Media to Engage ConsumersVivastream
The document discusses integrating different media to engage consumers. It describes a national specialty retailer/etailer that analyzed data on their in-store and online consumers and discovered key differences between the two groups. In order to blunt competition from established etailers, the retailer developed a digital campaign targeted at their online consumers based on analyzing consumer profiles and differences between traditional retail trade areas and consumer trade areas. The document also lists experts from Pandora, Bass Pro Shops, and Prosper Insights & Analytics that form a panel to discuss these topics.
SEO & PPC The Classic OneTwo Punch to DominateVivastream
This document discusses search engine optimization (SEO) and pay-per-click (PPC) advertising. It describes SEO and PPC as the "classic one-two punch" for dominating online, and advocates taking a holistic view of marketing. The document discusses how SEO and PPC can work together, with SEO improving advertising ROI. It provides a case study showing how Facebook ads can provide both transient SEO lifts and increased PPC conversions. The author, Marty Weintraub, takes questions on optimizing SEO, measuring social media conversions, and determining the highest ROI programs.
Notes Version: How to Use Social Currency to Identify Your Brand InfluencersVivastream
The document discusses engaging brand advocates and customers through social media. It provides examples of companies that successfully foster relationships with super fans and advocates. These companies focus on delivering a positive customer experience, being customer-centric, and providing great service. The document also discusses how Verizon innovates through open collaboration with customers on their Idea Exchange platform. They listen to customers and involve them in product development. Over 90% of one Verizon release was suggested or refined by customers through this process.
Notes Version: Broadcast and Triggered Emails A Match Made in HeavenVivastream
The document discusses strategies for using broadcast emails in conjunction with triggered emails to improve email marketing effectiveness. It provides examples of how to start subscribers off right with a welcome series, engage them with creative content like fictional personas, test different email frequencies to find the optimal balance, and be proactive in dealing with inactive subscribers who are a major challenge. The goal is to progress email sophistication from simple broadcast messages to more personalized 1:1 communications through behavior-based triggers.
Content Is Still King: Providing Ongoing Value to CustomersVivastream
This document discusses the importance of content marketing and providing ongoing value to customers. It notes that content is now overloaded and marketers must keep content simple. Several tips are provided such as putting the audience first, focusing on education and inspiration, using different content types like video and infographics, and making content easy to share on social media. The key message is that content is still king and high-quality, relevant content that tells a story is important for engaging customers.
Notes Version: Powerhouse Panel Using Data to Improve Offers, Product Lines &...Vivastream
This document provides an overview of a panel discussion on using customer data to improve offers, product lines, and partnerships. The panel will feature representatives from Haband, American Mint, and Reader's Digest discussing how they analyzed customer data beyond basic profiles to determine new opportunities. They will cover how they assessed customer interests, spending patterns, and responses to competitors' offerings to identify new areas for growth. The discussion will also address how companies can employ similar analytics to explore new avenues for business expansion and increased profitability.
Notes Version CDW Lead Generation From Sales Adoption To Leadership ReportingVivastream
CDW implemented a new lead generation process to improve sales adoption and track ROI. They built a centralized lead repository to tag and deliver leads within the sales tool. This increased sales lead utilization by 20% and average order value by 5 times, closing 1 in 3 leads. Keys to success included gaining sales commitment, following the lead process, validating ROI through reporting, and learning from pilots and mistakes.
Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...Vivastream
Volvo Construction Equipment uses a multi-channel digital marketing strategy to accelerate marketing and sales performance. They integrate customer data across online marketing, email communications, and their CRM system to personalize campaigns. Their email newsletters achieve high open and click-through rates, driving traffic to their website and generating leads for new and used equipment sales. Analytics from email campaigns provide insights to improve content and measure ROI.
Content Is Still King: Providing Ongoing Value to CustomersVivastream
This document discusses the importance of providing ongoing value to customers through high-quality content marketing. It notes that content marketing is a key ingredient for companies' strategies. The document provides statistics on email and social media usage. It emphasizes that relevancy, putting the audience first, and creating desired content are important principles. The document offers advice on developing content ideas, voice, simplicity, using various formats like video and infographics, and socializing content. It stresses that while time can be an obstacle, content is still king when it comes to marketing.
Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...Vivastream
This document discusses strategies for leveraging social networking and mobile technologies to broaden direct marketing efforts. It outlines 10 strategic revenue drivers for digital growth, including initial customer engagement, active customer participation, and word of mouth/viral marketing. It provides 24 case studies illustrating how companies have successfully applied these drivers, such as using mobile apps, social media, and customer generated content. The presentation aims to help businesses generate new revenue through Web 2.0 and mobile channels.
Notes Version: Is More Data Always Better The Legal Risks of Data Collection,...Vivastream
This document summarizes the legal risks of data collection, storage, and use for marketing purposes. It discusses who collects consumer data, what types of data are collected, and why it is collected. It notes increasing volumes of data from multiple channels and concerns about consumer privacy. The document advises having a data governance plan that only collects necessary data and a security response plan to address risks of data breaches.
Email Marketing Workshop Part 1: Email BootcampVivastream
This document discusses email marketing essentials and best practices. It emphasizes that effective email marketing has shifted from mass messaging to more personalized, one-to-one communications based on customer data. The document provides guidelines for using email marketing at different stages of the customer lifecycle to aid purchasing decisions, engage customers, drive conversions and sales, provide customer service, and promote loyalty. It also discusses methods for personalizing email content and measuring email program performance.
Part 2: Tracktivation- Moving NASCAR Fans to Nationwide CustomersVivastream
This document outlines various marketing and sponsorship opportunities for the 2011 Code Spotter Sweepstakes program, including digital, print, and at-track activations centered around Dale Jr. and Danica branding. It notes the sponsorship was awarded NASCAR's Marketing Achievement Award in 2010 and has substantially increased unaided awareness, at-track data collection, and new policy growth over three years.
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
This document contains a list of 14 single words, each beginning with a different letter, ranging from A to T. The words include various materials, colors, audio equipment and other nouns. Overall, the document presents an alphabetical listing of short single words from different semantic categories.
This document provides an overview of software quality assurance. It discusses key quality concepts, quality control, the cost of quality, and software quality assurance. It also describes formal technical reviews, statistical quality assurance, software reliability, and the components of a software quality assurance plan. The goal of software quality assurance is to achieve a high-quality software product through standards, reviews, testing, and other quality control measures.
The document describes JEEVA, a mobile application for recognizing, collecting, sharing, surveying, and exploring flora and fauna. The app allows users to take photos of plants and animals and upload them to the system for identification. If the photo is of a new species, the user can start a new section for it. Otherwise, the user can update existing details. The app is intended for academic, conservation, exploration, and nature lovers to study nature. It has features like image recognition of species, location-based species reporting, automatic species notifications, guides and checklists, article writing and sharing, and discussions. Potential users include students, researchers, tourists, Ayurvedic practitioners, conservation organizations, nature lovers
This document provides tutorials for learning Apex programming using the Force.com platform. The tutorials cover topics such as creating custom objects, using the Developer Console, creating sample data, defining classes, Apex language fundamentals like data types and variables, executing transactions, adding triggers, writing unit tests, and integrating Apex with Visualforce. The goal is to provide hands-on exercises to help developers learn the Apex language and how to develop applications using the Force.com platform. Completing the tutorials will equip developers with essential Apex programming skills.
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream
This document discusses small businesses' reliance on checks and the challenges they face in adopting electronic payments. It notes that small businesses write billions of checks per year at high costs. While checks meet their needs of being easy to use and widely accepted, electronic payments could offer benefits like cost savings and fraud protection. However, small businesses are often too busy with core operations to prioritize alternatives. The document also outlines hurdles small businesses face in using ACH or credit cards, such as navigating bank requirements and understanding fees. It suggests that businesses more open to electronic payments tend to have standardized payment processes or receive remittance data with payments.
Banks see Smart Commerce as a growing threat that could distance them from customers. Smart Commerce is defined as involving digital payment methods that simplify purchases and enriched communication between merchants and consumers using mobile technology. It is driven by demand from both consumers and merchants, and by large profit pools outside of just payments, particularly merchant sales promotions. Many banks believe Smart Commerce will become widespread within two years and pose the main risk of intermediating banks and reducing their relevance in consumer commerce.
This document summarizes key findings from a global consumer banking survey conducted by EY. Some of the main points include:
1. Customer advocacy and trust in their primary banking provider is high, driven largely by positive customer experiences. However, banks still have opportunities to improve certain aspects of the customer experience.
2. Convenience through digital banking channels is important to customers, but mobile banking features still lag online banking. Simplifying fees and communications remains a top priority.
3. Customers are generally satisfied with their primary bank but open to switching for better service or advice. Segmenting customers reveals opportunities for banks to better meet different needs.
4. Banks should focus on making banking simple and clear
This document summarizes the key findings from EY's 2014 Global Consumer Banking Survey. Some of the main points include:
1. Customer trust and advocacy are important drivers of growth for banks. Customers with complete trust in their primary bank are much more likely to recommend them.
2. Customer experience is a key factor influencing trust and advocacy. Customers cited how they are treated and quality of communications as important reasons for trust. Experience also influenced account openings and closings.
3. Banks can improve the customer experience by making banking simple and clear, providing helpful advice, and resolving problems well. Specifically, banks should improve fee transparency, mobile and online banking, and customer service.
Sereno is a fraud detection solution that uses image analysis and multi-source correlation modeling to identify check fraud. It integrates with existing image processing systems and analyzes check images using multiple recognition engines to flag potential fraud. Sereno reduces false positives and focuses analysts on a small number of suspect transactions. It builds databases of check stock and signatures over time to improve accuracy. Sereno provides cost savings through reduced manual review and losses from fraud while allowing banks to expand their fraud detection capabilities.
Orbograph's new Accura XV solution leverages Next Generation Recognition (NGR) Technology to provide virtually 100% check processing performance at the teller. The solution achieves read rates as high as 95% and can attain 100% read rates on small transactions using V100 mode. It provides tangible benefits like reducing data entry costs and recognition errors as well as intangible benefits like highly reliable technology and streamlined processes. Accura XV is the foundation for all of Orbograph's centralized and distributed recognition solutions and services.
Growth in remote deposit capture is driving additional requirements in check recognition. Orbograph provides a scalable check recognition solution for RDC that uses multiple recognition engines to achieve read rates from 90-98%. The solution can identify alterations, validate fields, and ensure image quality to reduce fraud while streamlining the deposit process. Orbograph offers flexible licensing and deployment options to meet the needs of various sized financial institutions supporting desktop, consumer, and mobile RDC.
Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...Vivastream
Volvo Construction Equipment uses a multi-channel digital marketing strategy to accelerate marketing and sales performance. They integrate customer data across online marketing, email communications, and their CRM system to personalize campaigns. Their email newsletters achieve high open and click-through rates, driving traffic to their website and generating leads for new and used equipment sales. Analytics from email campaigns provide insights to improve content and measure ROI.
Content Is Still King: Providing Ongoing Value to CustomersVivastream
This document discusses the importance of providing ongoing value to customers through high-quality content marketing. It notes that content marketing is a key ingredient for companies' strategies. The document provides statistics on email and social media usage. It emphasizes that relevancy, putting the audience first, and creating desired content are important principles. The document offers advice on developing content ideas, voice, simplicity, using various formats like video and infographics, and socializing content. It stresses that while time can be an obstacle, content is still king when it comes to marketing.
Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...Vivastream
This document discusses strategies for leveraging social networking and mobile technologies to broaden direct marketing efforts. It outlines 10 strategic revenue drivers for digital growth, including initial customer engagement, active customer participation, and word of mouth/viral marketing. It provides 24 case studies illustrating how companies have successfully applied these drivers, such as using mobile apps, social media, and customer generated content. The presentation aims to help businesses generate new revenue through Web 2.0 and mobile channels.
Notes Version: Is More Data Always Better The Legal Risks of Data Collection,...Vivastream
This document summarizes the legal risks of data collection, storage, and use for marketing purposes. It discusses who collects consumer data, what types of data are collected, and why it is collected. It notes increasing volumes of data from multiple channels and concerns about consumer privacy. The document advises having a data governance plan that only collects necessary data and a security response plan to address risks of data breaches.
Email Marketing Workshop Part 1: Email BootcampVivastream
This document discusses email marketing essentials and best practices. It emphasizes that effective email marketing has shifted from mass messaging to more personalized, one-to-one communications based on customer data. The document provides guidelines for using email marketing at different stages of the customer lifecycle to aid purchasing decisions, engage customers, drive conversions and sales, provide customer service, and promote loyalty. It also discusses methods for personalizing email content and measuring email program performance.
Part 2: Tracktivation- Moving NASCAR Fans to Nationwide CustomersVivastream
This document outlines various marketing and sponsorship opportunities for the 2011 Code Spotter Sweepstakes program, including digital, print, and at-track activations centered around Dale Jr. and Danica branding. It notes the sponsorship was awarded NASCAR's Marketing Achievement Award in 2010 and has substantially increased unaided awareness, at-track data collection, and new policy growth over three years.
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
This document contains a list of 14 single words, each beginning with a different letter, ranging from A to T. The words include various materials, colors, audio equipment and other nouns. Overall, the document presents an alphabetical listing of short single words from different semantic categories.
This document provides an overview of software quality assurance. It discusses key quality concepts, quality control, the cost of quality, and software quality assurance. It also describes formal technical reviews, statistical quality assurance, software reliability, and the components of a software quality assurance plan. The goal of software quality assurance is to achieve a high-quality software product through standards, reviews, testing, and other quality control measures.
The document describes JEEVA, a mobile application for recognizing, collecting, sharing, surveying, and exploring flora and fauna. The app allows users to take photos of plants and animals and upload them to the system for identification. If the photo is of a new species, the user can start a new section for it. Otherwise, the user can update existing details. The app is intended for academic, conservation, exploration, and nature lovers to study nature. It has features like image recognition of species, location-based species reporting, automatic species notifications, guides and checklists, article writing and sharing, and discussions. Potential users include students, researchers, tourists, Ayurvedic practitioners, conservation organizations, nature lovers
This document provides tutorials for learning Apex programming using the Force.com platform. The tutorials cover topics such as creating custom objects, using the Developer Console, creating sample data, defining classes, Apex language fundamentals like data types and variables, executing transactions, adding triggers, writing unit tests, and integrating Apex with Visualforce. The goal is to provide hands-on exercises to help developers learn the Apex language and how to develop applications using the Force.com platform. Completing the tutorials will equip developers with essential Apex programming skills.
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream
This document discusses small businesses' reliance on checks and the challenges they face in adopting electronic payments. It notes that small businesses write billions of checks per year at high costs. While checks meet their needs of being easy to use and widely accepted, electronic payments could offer benefits like cost savings and fraud protection. However, small businesses are often too busy with core operations to prioritize alternatives. The document also outlines hurdles small businesses face in using ACH or credit cards, such as navigating bank requirements and understanding fees. It suggests that businesses more open to electronic payments tend to have standardized payment processes or receive remittance data with payments.
Banks see Smart Commerce as a growing threat that could distance them from customers. Smart Commerce is defined as involving digital payment methods that simplify purchases and enriched communication between merchants and consumers using mobile technology. It is driven by demand from both consumers and merchants, and by large profit pools outside of just payments, particularly merchant sales promotions. Many banks believe Smart Commerce will become widespread within two years and pose the main risk of intermediating banks and reducing their relevance in consumer commerce.
This document summarizes key findings from a global consumer banking survey conducted by EY. Some of the main points include:
1. Customer advocacy and trust in their primary banking provider is high, driven largely by positive customer experiences. However, banks still have opportunities to improve certain aspects of the customer experience.
2. Convenience through digital banking channels is important to customers, but mobile banking features still lag online banking. Simplifying fees and communications remains a top priority.
3. Customers are generally satisfied with their primary bank but open to switching for better service or advice. Segmenting customers reveals opportunities for banks to better meet different needs.
4. Banks should focus on making banking simple and clear
This document summarizes the key findings from EY's 2014 Global Consumer Banking Survey. Some of the main points include:
1. Customer trust and advocacy are important drivers of growth for banks. Customers with complete trust in their primary bank are much more likely to recommend them.
2. Customer experience is a key factor influencing trust and advocacy. Customers cited how they are treated and quality of communications as important reasons for trust. Experience also influenced account openings and closings.
3. Banks can improve the customer experience by making banking simple and clear, providing helpful advice, and resolving problems well. Specifically, banks should improve fee transparency, mobile and online banking, and customer service.
Sereno is a fraud detection solution that uses image analysis and multi-source correlation modeling to identify check fraud. It integrates with existing image processing systems and analyzes check images using multiple recognition engines to flag potential fraud. Sereno reduces false positives and focuses analysts on a small number of suspect transactions. It builds databases of check stock and signatures over time to improve accuracy. Sereno provides cost savings through reduced manual review and losses from fraud while allowing banks to expand their fraud detection capabilities.
Orbograph's new Accura XV solution leverages Next Generation Recognition (NGR) Technology to provide virtually 100% check processing performance at the teller. The solution achieves read rates as high as 95% and can attain 100% read rates on small transactions using V100 mode. It provides tangible benefits like reducing data entry costs and recognition errors as well as intangible benefits like highly reliable technology and streamlined processes. Accura XV is the foundation for all of Orbograph's centralized and distributed recognition solutions and services.
Growth in remote deposit capture is driving additional requirements in check recognition. Orbograph provides a scalable check recognition solution for RDC that uses multiple recognition engines to achieve read rates from 90-98%. The solution can identify alterations, validate fields, and ensure image quality to reduce fraud while streamlining the deposit process. Orbograph offers flexible licensing and deployment options to meet the needs of various sized financial institutions supporting desktop, consumer, and mobile RDC.
The document introduces Orbograph's Healthcare Payments Automation Center (HPAC), a cloud-based platform that hosts two services: P2Post for converting paper explanation of benefit forms into electronic files for practice management systems, and E2Post for matching electronic funds transfer payments to remittance advices. By leveraging image processing and recognition technologies, HPAC can convert claims at high volumes while reducing costs up to 60% by eliminating manual data entry and exceptions. The platform provides adaptive onboarding of forms, HIPAA compliance, and guaranteed performance.
The document discusses next generation check recognition technologies that can improve teller image capture (TIC) and remote deposit capture (RDC) workflows. It outlines several business problems with early generation technologies like low read rates, balancing issues, and fraud risks. Next generation technologies aim to solve these by using multi-engine correlation, dynamic thresholding, item verification, and check box detection to achieve near 100% recognition performance and reduce errors. The benefits include cost savings, improved efficiency, customer experience, and reduced fraud.
Orbograph introduces Automation Services and Automation Services LE, innovative recognition solutions that provide up to 40% labor cost savings through high levels of automation and accuracy. Automation Services achieves 98% automation and 99%+ accuracy, while Automation Services LE attains 90% automation with 99% accuracy. Both solutions support various check processing workflows and can be implemented on Orbograph's legacy OrboCAR platform or new G6 Enterprise Recognition Technology platform. Orbograph also offers managed recognition services to continuously monitor performance and ensure solutions meet guaranteed service levels.
Orbograph is a provider of electronic solutions for healthcare revenue cycle management and check processing recognition software. It has over 1,500 financial institution and biller clients that process billions of documents annually using Orbograph's technologies. Orbograph converts paper-based documents like EOBs into electronic files to automate payment data reconciliation and provide reporting tools. It is a subsidiary of Orbotech and was founded in 1996, employing over 50 people who serve the banking, financial, and healthcare industries.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Notes Version: What Color is Response An Inside Look at How Color Improves Your Sales
1. 9/30/2011
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
What color is response?
An inside look at how color
improves — or hurts — your sales
Carol Worthington-Levy
Creative Director
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Does color really matter?
• How do people respond to colors?
• Does color help people to see messages
more quickly?
• Does color help to emphasize blocks of
copy or headlines?
• What colors help to show off product in a
photograph?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
1
2. 9/30/2011
How can the right colors improve response?
• When The Highlander went from this – black
backgrounds on all pages…
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
How can the right colors improve response?
• …to this – warm gold colors behind all type — their sales
were up 400% - and order sizes doubled
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
How can the right colors improve response?
• When Republic of tea changed this layout background
from green to white and lighter tans, sales improved
substantially!
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
2
3. 9/30/2011
Today you’ll get some ideas about…
• How color affects the way people…
- see you
- perceive you and
- respond to your promotional efforts
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Let’s look at some examples
• Check out these treatments and
tell us out loud what the color means to
you…
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Remember this?
• Back in 1977, when this was Apple’s logo, the
Apple was seen as a computer that gave users
superior color output to a PC
• What ELSE does – or did - the color mean to you?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
3
4. 9/30/2011
The modern logo
• Today Apple prides itself in its technical wizardry
and business-friendly dependability
• What does this more subdued gray/silver image —
used for all Apple products— mean to you now?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Brand is more powerful with color
• What company uses this color?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Which one is from the Tiffany website?
C
A
B
• What does the color in the shot do to add value?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
4
5. 9/30/2011
A sophisticated brand piggybacks
on Tiffany
• Is this a good choice? Is the market the same?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Another color treatment
WHAT CAN BROWN DO FOR YOU?
• Who is this?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
UPS ‘owns’ brown now
WHAT CAN BROWN DO FOR YOU?
• This campaign started in 2002 and was retired in
2010
• Anyone know how they chose brown? (Trivia!)
• Is brown an upscale color? Downscale?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
5
6. 9/30/2011
Pullman brown doesn’t get dirty!
The brown color that UPS uses on its vehicles and uniforms
is called Pullman Brown. The color is also mentioned in their
former advertising slogan: "What can Brown do for you?”
Originally founder James E. Casey wanted the trucks to be
yellow, but one of his partners, Charlie Soderstrom stated
they would be impossible to keep clean, and that Pullman
railroad cars were brown for just that reason.
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
All browns are not equal
• Which brown is
“warmer”?
• Warm colors are
more inviting,
more responsive,
than cool neutral
colors
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Sometimes brown is just plain wrong
• Brown may seem like ‘mother
earth’ nurturing, but in truth it still
feels like dirt
• Is that what you’d look for or want
in health care? In a car?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
6
7. 9/30/2011
Can we use color to connect to our customer?
• Customers quickly
learn what various
colors stand for if they
are on-target…
• Web logos are hitting
us so often that we’re
connecting the dots
between color and
business
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Yahoo purple promises us a fun and
offbeat experience
• We’re so well trained that Yahoo is purple that
we don’t even need to see who this is from.
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
We “train” customers with color
• … so when I get this in my email, and the
Yahoo logo is orange, I’m uncomfortable with it!
Customers will wonder:
is this a scam?
We learn to trust colors
intuitively when they’re
used consistently
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
7
8. 9/30/2011
Vocabulary: Color Value
• Dark to light
• The eye is 1600X more sensitive to value
than to color
• Our eyes gravitate automatically to higher contrast,
even though we love color.
• It’s the way our brains are wired
Highest contrast medium contrast lower contrast
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Colors in proximity affect
how we perceive other colors
• The blue box in
each of these is
the same color –
but they look very
different.
• Our eyes adjust to
the intense color
around that blue
box, and our
brains think it’s
different!
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
When type is put against a background of
similar ‘value’, it’s too hard to read!
• The red type on the gold is illegible
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
8
9. 9/30/2011
Type in a color – even when it’s bold –
is harder for people to read
• It becomes lower
contrast – the
further away from
black it gets, the less
the legibility!
• Our customer
ignores messages
written in colors
lighter than black
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
How do we increase contrast?
• Think “value” when you put two colors together,
and look at them carefully. Is there enough
contrast or are they too close in value?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Black always draws the eye best
• Do you feel anxious in a yellow room? Does the color blue
make you feel calm and relaxed? Artists and interior
designers have long understood how color can dramatically
affect moods, feelings and emotions.
• Do you feel anxious in a yellow room? Does the color blue
make you feel calm and relaxed? Artists and interior
designers have long understood how color can dramatically
affect moods, feelings and emotions.
• Do you feel anxious in a yellow room? Does the color blue
make you feel calm and relaxed? Artists and interior
designers have long understood how color can dramatically
affect moods, feelings and emotions.
What•color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
9
10. 9/30/2011
Which is easiest to read?
• And which is the
least readable?
• At first glance, the
human eye always
goes for the one
with the most
contrast, ignores
the lowest contrast
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
What do colors symbolize?
• Dark green and dark blue are colors that
symbolize stability and authority —
banking, high end real estate, investment
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
When does blue NOT work?
• For food… studies have noted that blue is
not a good color, no appetite appeal —
proven to decrease appetite!
• Far right is dog food – and it still is not
appetizing!
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
10
11. 9/30/2011
Photography can be made better, or worse
with carefully chosen color of props
• Which colors look most appetizing?
• Yummy! ecch!
• Good rule of thumb – almost nothing looks
good on grey!
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Logos for restaurants must have both
appetite appeal and brand/service appeal…
• JUST looking at the color – which one
says Beverly Hills? Which one says
TexMex? Which one says worldly,
exotic?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Too much of any intense color
actually annoys the viewer
• The bowl of noodles is not enough to make up
for this visual onslaught
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
11
12. 9/30/2011
What do other colors symbolize?
• Pure hues like cyan (bright blue) and red
are playful, exciting and work well in
children’s goods, pets and entertainment
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Colors can evoke emotions
• Which colors look more appealing for
someone looking for pet goods?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Too much blue
• High intensity blue makes us look away
• Reversed type reduces comprehension to only 10% of
what it would be if dark on light
• The little
bit of red
is not enough
to offset this
deadly site
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
12
13. 9/30/2011
Too much blue
• Less intense blue, offset by
the yellow
• Note – the box ‘disappears’
in the layout
• Reversed out type
• Incredibly – a reversed out
coupon
• Proof that all the money in
the world can’t buy
common sense
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Grey: subtle but effective if balanced
with other color
• Gray is subdued and can be elegant if the
right gray… but warning: can also be dull
and uninteresting
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Elegance with interesting surfaces
• Grey used as a silver
can be festive and
classy
• Note how this has a bit
of turquoise and blue to
provide relief from all the
grey
• A little blue, a lot of
silver – a good rule of
thumb for color use
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
13
14. 9/30/2011
The grey palette is bigger than you think
• Note how this
gray has some
color to it –
makes it more
interesting
• A little bit of
intense red
offsets the large
areas of black
and gray – takes
it from dull to
interesting
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
B/W photography – does it work?
• Black and white photography has mostly
grays – and it too can be elegant if used the
right way
Financial Luxury real estate
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
What does light blue symbolize?
• Light blues are optimistic – evokes blue sky,
relaxation, water and cleanliness.
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
14
15. 9/30/2011
What about black?
• Studies prove
that type
reversed out of
black (white type
on black bkg)
reduces
comprehension
to as low as only
10%
• It’s even worse
for websites —
people simply do
not stay to read!
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Can black work well?
• This is a high end product
by VISA
• Could this get mixed up
with the AMEX Black
(Centurion) Card?
Your own look/feel/color scheme
Is best for you to establish your
brand
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
The right colors can make us feel
cleanliness and freshness
• Green says ‘eco’ but blue says ‘clean’. See
how these logos fare in using color to send
their message.
• For cleaning service, which would you have
the most confidence in?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
15
16. 9/30/2011
Choose color to emphasize the prime
benefit to highlight a service -
• But there are times when water and
relaxation are not the message you want to
convey:
• Which plumber would you hire to take care
of your plumbing problem? Which would you
hire to design an upscale bath?
Water design strength/modern dependable/service
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
What do colors symbolize?
• Green= fresh, nature, environment… but it’s
not necessarily the right color for type or a
logo!
• Mid to light greens fare poorly in
comprehension tests – green vs. black type
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
And if you love bright yellow…
• Bright yellows — either on walls or as the
background on a computer screen—are the
most bothersome colors and are not calming
or relaxing in any way.
• Bright colors reflect more light, so yellow
over-stimulates our eyes, causing strain and
even irritability.
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
16
17. 9/30/2011
And now - about bright yellow…
• Don’t let this happen to you!
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
How do you know which colors
to choose?
• We’ve just seen examples of colors that
work and don’t work
• Let’s learn more about why they don’t work
• And let’s discuss colors that work well
together – or not
• After that we’ll go over which colors work
best for messaging
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
More helpful vocabulary
Complementary colors
• This is a color wheel
• It’s a great resource when
trying to define colors that
work together
• Colors opposite each other
on the color wheel are
complementary colors
• They balance each other
out visually
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
17
18. 9/30/2011
Same values, complementary colors
• Makes the eye
uncomfortable
• Seems to ‘jiggle’ or
shimmer
• Bad readership with
good eyes
• Terrible readership
Merchandise when there’s slight
colorblindness (8% of
males cannot tell red
from green)
Merchandise
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Complementary color scheme
• This is a kind of
complementary scheme
• The blue is opposite
orange on the color
wheel
• Balance: It doesn’t take
much of a powerful
color like orange to
offset all the cool blues
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Complementary color scheme
• This is more
subtle but it is
also
complementary
• The pale yellow
with the dusty
blue (a little bit
lavender) offset
each other well
• This was a very
successful redo
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
18
19. 9/30/2011
Complementary color scheme
• Classic holiday
mix of red and
green
• The third color –
the gold –
provides some
interest and visual
relief from the
heavy green and
red
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Other color schemes
• Analogous colors
means they are very near
each other on the color
wheel
• They can look great
together but too much will
bore the eye. They need
a touch of a complement
to make it work
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Example of analogous color scheme
• The tan, mauve and
muted gold are very
close in color and
intensity
• Why does this work?
The background
does not overwhelm
the subtle color of the
shirt – plays it up
• Subdued color choice
plays up elegance
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
19
20. 9/30/2011
Example of analogous color scheme
• The yellows, golds
and metallic gold all
work to create a
compelling,
harmonious image
• White gives the eye
relief from all the
warm color
• Note how the logo
stands out nicely
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Example of analogous color scheme
• Use of a photo with
strong analogous
colors makes this
mail piece
eyecatching
• We play it up with a
bright yellow
violator in one of
the darker areas of
the photo
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Example of analogous color scheme
• This is for the
holidays
• Breaks out of the
traditional and often
overdone red and
green
• Snowflakes in
orange background
are festive – we
don’t judge it to be
wrong because it’s
orange
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
20
21. 9/30/2011
Example of Monochromatic color
scheme
• Many versions of
the same basic
blue
• Do you think this
works to show off
the printer and
samples?
• If not, why?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Example of Monochromatic color
scheme
• This is
monochromatic
using reds
• Their colorful
packaging shows
up well here
• If this were all a
bright red, those
packages would not
show up
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Primary and secondary colors
• Primary colors are red,
yellow and blue –
which look great
together
• A secondary color
scheme uses purple,
orange and green –
which also work well
together
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
21
22. 9/30/2011
Example of a primary color scheme
• This is a primary color
scheme
• NOTE that it’s not just
‘out of the box’ color –
• The yellow is a
subdued tint to make
the site easy to look at
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Example of a secondary color
scheme
• The warmth of the field
behind her (orange,
subdued) and her skin
tones balance the violet
red color and the moss
green
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Example of a secondary color scheme
• Pale gold makes a
nice field color for the
navigation – it offsets
the forest green logo
• The redness of the
cooked food is a
color too – this is
very different. While
it’s not violet, it is so
different than the
others that it works.
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
22
23. 9/30/2011
Example of a secondary color scheme
• Green and
orange work well
with the Chili’s
southwest theme
• Green does not
surround the
food, so it’s still
appetizing
• Little zings of
gold and bright
red liven it up
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Contrast by extension:
which is more eye-catching?
• Pink is essentially light red
• The complement of that is • If you have a lot of one
green color, and want some
• If this had only pale green it visual relief and
would be boring balance, choose a
• The dark green adds interest complement and use
due to the difference in color and
just a little to offset it.
contrast (it is much darker)
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Contrast by extension: which is more
interesting?
• On the color wheel, the opposite • If you have a lot of one
of violet is yellow color, and want some
• A yellow green is very intense visual relief and
• The violet colors are subdued and quiet balance, choose a
• So the addition of the lime green in a complement and use
small dose offsets it, makes it interesting just a little to offset it.
and well-balanced!
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
23
24. 9/30/2011
Contrast by extension in action
• A lot of red
• White provides
relief
• We immediately
tune into that
little guy because
the color is so
different
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Contrast by extension - in the real world
• Microsoft’s friendly
clean blue frame
has a little ‘zinger’
in that “Kodak”
warm
yellow/orange.
• It doesn’t take
much to work well
• Warm colors have
more intensity to
our eye than cool
colors do
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Simultaneous contrast makes a
layout “vibrate” uncomfortably
• Next time you think about
using red and green next to
each other on your website
or catalog, for the holidays,
think about this
• People avoid looking at this
because it is overwhelming
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
24
25. 9/30/2011
Alternative: try a different version of one
of the colors: more muted, darker, etc
• This uses red and green, but
it’s richer looking
• Easier to look at, more
inviting
• More eye-catching because
it’s slightly different than the
usual holiday fare
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Too much color can hide what you’re selling
• When you surround
the product you’re
selling with similar
colors, it will
disappear from
view!
• A sign of a great
stylist is one who
props with taste
and restraint!
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
How to use color to emphasize
• To make a product pop,
there must be contrast
in value and color
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
25
26. 9/30/2011
Contrast is the #1 way to
get attention
• Black and white are the ultimate contrast
• As soon as you make something a ‘color’ it
becomes less dark than black – and less
contrasty
• Subtle color is wasted on many people –
especially men. 7% of all men are colorblind.
Contrast is what helps them to see and read
better
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Contrast – can’t take your eyes off it
• Full range of value and color
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Low contrast – weak, uninformed
• Pale colors
against white
don’t read well
enough to be
comprehended.
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
26
27. 9/30/2011
Color and contrast/photography
• Sometimes photographers and art
directors take concept too far
• Black gloves – gray stony
background – dull and lifeless –
plus nondescript
• Can you see the ‘new’ burst?
• What would make that work
better?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Color choices photography
• Complementary colors can make a photo
– and an ad or visual - pop
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Color choices photography
• Is this the color of excitement and entertainment
you’d get from a big screen TV? Yawn.
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
27
28. 9/30/2011
So let’s try a few before we
go…
• What could
they do
with color
to make this
a more
interesting
or appealing
site?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Let’s try another…
• What could
they do
with color
to make this
work better?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
One more…
• Do these
colors work?
Why or why
not?
• This is about a
service for
entrepreneurs
and startups
in business
• What would
you do to
improve it?
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
28
29. 9/30/2011
Summary: How do you know which
colors to choose?
• Think of how people emotionally respond to colors, and find
the best ones for your effort
• Don’t let your designer choose the ‘creative solution’ that is
not in line with colors that are appropriate
• Think of how you’ll use those colors, and concentrate on
ease of reading and comprehension …if someone can’t read
it, they can’t respond to it
• Work on color BALANCE – warm and cool, dark and light
(value) and so on
• Never, ever just say yes to the first color combination you
see. Try a few, find the right one!
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Some additional sources for you
zealots out there
• Franklin Institute page on color:
• http://www.fi.edu/color/
• A color contrast analyser – from Australia
• http://www.visionaustralia.org.au/info.aspx?page=628
• Interesting tool for communicating about color
http://www.colblindor.com/color-name-hue/
• This site helps you identify interesting color combinations that work
well- and tells you why they work!
• http://www.worqx.com/color/itten.htm
• Colin Wheildon: Type & Layout, are you communicating or just
making pretty shapes?
http://www.amazon.com/Type-Layout-Communicating-Making-
Pretty/dp/1875750223/ref=sr_1_2?s=books&ie=UTF8&qid=1315337552&sr=1-2
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
Questions?
THANK YOU!
Carol Worthington-Levy
What color is response? Carol Worthington-Levy CWL@Worthington-Levy.com
29