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No Money
                              So What?!
         Nuno Antunes
         nantunes74@gmail.com
         93 505 14 78


Thursday, February 14, 2013
Brief

                              “Life Gambling”
   “These are rough times. And in these times life turns
   into something new, sometimes bad, sometimes good.
  Life is a game, and its up to us to manage the game and
               (if possible) have fun with it.”

Thursday, February 14, 2013
No Money,             No Money,
        No Funny              More Funny




Thursday, February 14, 2013
Mudar de vida?
                 Vs
           Mudanças na vida?

Thursday, February 14, 2013
Walk the Talk


Thursday, February 14, 2013
Antunes
                          Power Up’s!

Thursday, February 14, 2013
Tenho
                                  Portugal
                              • Sol (Abril a Outubro)
                              • Praia (Surf, Windsurf...)
                              • Campo (BTT...)
                              • Golf
                              • Lisboa/ Cascais/ Sintra
                              • Arrábida/ Tróia/ Costa
                                Alentejana
                              • Robalos/ Ameijoas/
                                Camarões da Costa


Thursday, February 14, 2013
Tenho
           Coisas
      • Casa
        • demasiado "grande"
        • piscina
        • barbeque
        • forno a lenha
        • Telheiro
      • 4L
      • Bicicletas
      • Go Pro

Thursday, February 14, 2013
Tenho-me
                                a Mim
                              • YOLO – You Only Live
                                Once
                              • “Espalha-brasas”
                              • Gosto de Pessoas
                              • Gosto de Ter a Casa Cheia
                              • Estar à mesa e ser o
                                responsável pelo que lá está
                              • Partilhar experiências
                              • Gosto de viajar


Thursday, February 14, 2013
Tenho
           Know-How
      •    Sociedade da Informação
      •    Tudo é Retalho
      •    Autêntico
      •    Poder aos Pares
      •    Do “ME” para o “WE”
      •    UnSTUFFed Life
      •    Experiência
      •    Ser diferente


Thursday, February 14, 2013
Tenho
                                Amigos

                              • Contatos
                              • Visão mais ampla
                              • Ajudam a “vender o meu
                                peixe”
                              • Dão-me ideias
                              • Apoiam-me
                              • “Tubo de Ensaio”


Thursday, February 14, 2013
Tenho uma
           Comunidade
      •    Peixeiro, Talhante, ...
      •    Baby Sitter
      •    Pet Sitter
      •    Cozinhar/ Workshops
      •    Ginásio
      •    Pilates/ Personal Trainer
      •    Massagens




Thursday, February 14, 2013
Power Up’s
                                Map

Thursday, February 14, 2013
Tenho Portugal           Tenho Coisas   Tenho-me a Mim




   Tenho Know-How             Tenho Amigos     Tenho uma
                                              Comunidade




Thursday, February 14, 2013
Let’s Move On


Thursday, February 14, 2013
Produto             Preço


                   Marketing Mix

          Promoção            Distribuição

Thursday, February 14, 2013
Produto


Thursday, February 14, 2013
Chez Antunes


Thursday, February 14, 2013
Chez Antunes
                     “Holidays like a local”



Thursday, February 14, 2013
Casa + Extras               To Do

                               wi-fi




                “Concierge”            Da Comunidade




Thursday, February 14, 2013
Chez Antunes
                “Amigos à volta do forno”



Thursday, February 14, 2013
Forno a Lenha   Amigos




                  Workshops   Jantares
                                         wi-fi




Thursday, February 14, 2013
Preço


Thursday, February 14, 2013
Chez Antunes
          “Holidays like a local”            “Amigos à volta do forno”

    Concorrência                            Concorrência
                              Valor: +20%                  Donativo: 20 €/pax




   Extras - TBD                             1 Convidado (ajudante) - não paga
   Da Comunidade - 0% Margem                Pode trazer vinho


Thursday, February 14, 2013
Promoção


Thursday, February 14, 2013
Do convite à celebração
  Digital

             Talk                   Think                       Trust
     Convites que             Experiências que             Momentos
      inspiram                   convertem                para celebrar
    •    E-mail               •   Interação               •   Queremos que as
    •    Convites nas Redes       (conteúdos) e diálogo       pessoas falem das
         Sociais                  com as PESSOAS              experiências e as
                              •   + Diálogo (on e off)        partilhem com
                                  + Experiências (off)        amigos - WORD
                                  = + Good Will = +           OF MOUSE
                                  Rentabilidade           •   Member-get-
                                                              Member
Thursday, February 14, 2013
Verdizela- Inglês, Francês, Espanhol e Alemão Look&Feel/To Do’s/ Serviços da Comunidade




 Inspiração /experiências/ssabor/             Check in/ Ofertas Especiais
 #...
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Thursday, February 14, 2013
Distribuição


Thursday, February 14, 2013
Chez Antunes
                     “Holidays like a local”



Thursday, February 14, 2013
airbnb   Homelidays




                   Homeway      Rentália
                                            wi-fi




Thursday, February 14, 2013
“Keep your THOUGHTS positive because your
            thoughts become your words. Keep your words
            positive because your words become your
            behavior. Keep your behavior positive because
            your behavior becomes your habits. Keep your
            habits positive because your habits become your
            values. Keep your values positive because your
            values become your DESTINY.”

            Gandhi



Thursday, February 14, 2013
Obrigado
         Nuno Antunes
         nantunes74@gmail.com
         93 505 14 78


Thursday, February 14, 2013

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No money, so what?!

  • 1. No Money So What?! Nuno Antunes nantunes74@gmail.com 93 505 14 78 Thursday, February 14, 2013
  • 2. Brief “Life Gambling” “These are rough times. And in these times life turns into something new, sometimes bad, sometimes good. Life is a game, and its up to us to manage the game and (if possible) have fun with it.” Thursday, February 14, 2013
  • 3. No Money, No Money, No Funny More Funny Thursday, February 14, 2013
  • 4. Mudar de vida? Vs Mudanças na vida? Thursday, February 14, 2013
  • 5. Walk the Talk Thursday, February 14, 2013
  • 6. Antunes Power Up’s! Thursday, February 14, 2013
  • 7. Tenho Portugal • Sol (Abril a Outubro) • Praia (Surf, Windsurf...) • Campo (BTT...) • Golf • Lisboa/ Cascais/ Sintra • Arrábida/ Tróia/ Costa Alentejana • Robalos/ Ameijoas/ Camarões da Costa Thursday, February 14, 2013
  • 8. Tenho Coisas • Casa • demasiado "grande" • piscina • barbeque • forno a lenha • Telheiro • 4L • Bicicletas • Go Pro Thursday, February 14, 2013
  • 9. Tenho-me a Mim • YOLO – You Only Live Once • “Espalha-brasas” • Gosto de Pessoas • Gosto de Ter a Casa Cheia • Estar à mesa e ser o responsável pelo que lá está • Partilhar experiências • Gosto de viajar Thursday, February 14, 2013
  • 10. Tenho Know-How • Sociedade da Informação • Tudo é Retalho • Autêntico • Poder aos Pares • Do “ME” para o “WE” • UnSTUFFed Life • Experiência • Ser diferente Thursday, February 14, 2013
  • 11. Tenho Amigos • Contatos • Visão mais ampla • Ajudam a “vender o meu peixe” • Dão-me ideias • Apoiam-me • “Tubo de Ensaio” Thursday, February 14, 2013
  • 12. Tenho uma Comunidade • Peixeiro, Talhante, ... • Baby Sitter • Pet Sitter • Cozinhar/ Workshops • Ginásio • Pilates/ Personal Trainer • Massagens Thursday, February 14, 2013
  • 13. Power Up’s Map Thursday, February 14, 2013
  • 14. Tenho Portugal Tenho Coisas Tenho-me a Mim Tenho Know-How Tenho Amigos Tenho uma Comunidade Thursday, February 14, 2013
  • 15. Let’s Move On Thursday, February 14, 2013
  • 16. Produto Preço Marketing Mix Promoção Distribuição Thursday, February 14, 2013
  • 19. Chez Antunes “Holidays like a local” Thursday, February 14, 2013
  • 20. Casa + Extras To Do wi-fi “Concierge” Da Comunidade Thursday, February 14, 2013
  • 21. Chez Antunes “Amigos à volta do forno” Thursday, February 14, 2013
  • 22. Forno a Lenha Amigos Workshops Jantares wi-fi Thursday, February 14, 2013
  • 24. Chez Antunes “Holidays like a local” “Amigos à volta do forno” Concorrência Concorrência Valor: +20% Donativo: 20 €/pax Extras - TBD 1 Convidado (ajudante) - não paga Da Comunidade - 0% Margem Pode trazer vinho Thursday, February 14, 2013
  • 26. Do convite à celebração Digital Talk Think Trust Convites que Experiências que Momentos inspiram convertem para celebrar • E-mail • Interação • Queremos que as • Convites nas Redes (conteúdos) e diálogo pessoas falem das Sociais com as PESSOAS experiências e as • + Diálogo (on e off) partilhem com + Experiências (off) amigos - WORD = + Good Will = + OF MOUSE Rentabilidade • Member-get- Member Thursday, February 14, 2013
  • 27. Verdizela- Inglês, Francês, Espanhol e Alemão Look&Feel/To Do’s/ Serviços da Comunidade Inspiração /experiências/ssabor/ Check in/ Ofertas Especiais #... Thursday, February 14, 2013
  • 32. Chez Antunes “Holidays like a local” Thursday, February 14, 2013
  • 33. airbnb Homelidays Homeway Rentália wi-fi Thursday, February 14, 2013
  • 34. “Keep your THOUGHTS positive because your thoughts become your words. Keep your words positive because your words become your behavior. Keep your behavior positive because your behavior becomes your habits. Keep your habits positive because your habits become your values. Keep your values positive because your values become your DESTINY.” Gandhi Thursday, February 14, 2013
  • 35. Obrigado Nuno Antunes nantunes74@gmail.com 93 505 14 78 Thursday, February 14, 2013