SlideShare a Scribd company logo
New Media
Driver’s License
                          e
                       snkk
                     rFra
                   u
                o
               C         h fran
                       os sh
            hw      : J jo
            sT  By : @
          a       er
        r     itt
      C
se
   DL      r
    M ou
  NC
    sh
  ra
C
                  Define your
                    Brand



                  Promote your
                     Brand



                  Protect your
                     Brand
se
   DL   r
    M ou
  NC
    sh   1. Define a Brand   2. Promote it   3. Protect it
  ra
C




               Define your brand.
se
   DL   r
    M ou
  NC
    sh   1. Define a Brand   2. Promote it   3. Protect it
  ra
C
se
   DL   r
    M ou
  NC
    sh   1. Define a Brand   2. Promote it   3. Protect it
  ra
C
se
   DL   r
    M ou
 NC
    sh   1. Define a Brand     2. Promote it   3. Protect it
   a
Cr


        Apple’s Brand is...
se
   DL   r
    M ou
 NC
    sh   1. Define a Brand     2. Promote it   3. Protect it
   a
Cr


        Apple’s Brand is...
                      Different
se
   DL   r
    M ou
 NC
    sh   1. Define a Brand     2. Promote it   3. Protect it
   a
Cr


        Apple’s Brand is...
                      Different
                      Intuitive
se
   DL   r
    M ou
 NC
    sh   1. Define a Brand     2. Promote it   3. Protect it
   a
Cr


        Apple’s Brand is...
                      Different
                      Intuitive
                      Free
se
   DL   r
    M ou
 NC
    sh   1. Define a Brand     2. Promote it   3. Protect it
   a
Cr


        Apple’s Brand is...
                      Different
                      Intuitive
                      Free

                                  ...What is your brand?
se
   DL    r
    M ou
  NC
    sh   1. Define a Brand      2. Promote it   3. Protect it
  ra
C


        Your brand should...
se
   DL    r
    M ou
  NC
    sh   1. Define a Brand      2. Promote it   3. Protect it
  ra
C


        Your brand should...

                        Represent who you are.
se
   DL    r
    M ou
  NC
    sh   1. Define a Brand      2. Promote it   3. Protect it
  ra
C


        Your brand should...

                        Represent who you are.
                        Be built upon your strengths.
se
   DL    r
    M ou
  NC
    sh   1. Define a Brand      2. Promote it   3. Protect it
  ra
C


        Your brand should...

                        Represent who you are.
                        Be built upon your strengths.
                        Differentiate you from others.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C




               Promote your
               brand.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C



  How many people do you know?
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C



  How many people do you know?
                               ...knock on their door?
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C



  How many people do you know?
                                ...knock on their door?
                              ...call them late at night?
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it    3. Protect it
  ra
C



  How many people do you know?
                                 ...knock on their door?
                               ...call them late at night?
                    ...send them a Facebook message?
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand    2. Promote it   3. Protect it
  ra
C




           Use social networking to your advantage.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C


Do...
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand    2. Promote it    3. Protect it
  ra
C


Do...
        Take social networking seriously.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand    2. Promote it    3. Protect it
  ra
C


Do...
        Take social networking seriously.
        Check your networks every day.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C


Do...
        Take social networking seriously.
        Check your networks every day.
        Use your networks as an extension of your brand.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C


Do...
        Take social networking seriously.
        Check your networks every day.
        Use your networks as an extension of your brand.

Don’t!
se
   DL    r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C


Do...
        Take social networking seriously.
        Check your networks every day.
        Use your networks as an extension of your brand.

Don’t!
        Abuse your social network
se
   DL    r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C


Do...
        Take social networking seriously.
        Check your networks every day.
        Use your networks as an extension of your brand.

Don’t!
        Abuse your social network
        Be a social network whore
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C

 Search Engine
 Optimization.



                                               Don’t be this guy.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand    2. Promote it   3. Protect it
  ra
C

 Search Engine
 Optimization.
               Be honest and relevant.




                                                Don’t be this guy.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand     2. Promote it   3. Protect it
  ra
C

 Search Engine
 Optimization.
               Be honest and relevant.
               High quantity vs. High quality.



                                                 Don’t be this guy.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand     2. Promote it   3. Protect it
  ra
C

 Search Engine
 Optimization.
               Be honest and relevant.
               High quantity vs. High quality.
               If you blog it, rank will come.


                                                 Don’t be this guy.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C




               Protect your
               brand.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C
Know what
you post.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand       2. Promote it      3. Protect it
  ra
C
Know what
you post.
                “Just landed in Baghdad. I
                believe it may be first time
                I've had [Blackberry]
                service in Iraq.”
                        -Peter Hoekstra (R-MI)
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand       2. Promote it           3. Protect it
  ra
C
Know what
you post.
                “Just landed in Baghdad. I
                believe it may be first time
                I've had [Blackberry]
                service in Iraq.”
                        -Peter Hoekstra (R-MI)



                            “Dan is f@#$ing devastated
                            about Dawkins signing with
                            Denver... Dam Eagles R
                            Retarted!!”
                                                 -Dan Leone
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C



     Google never
     forgets...
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C



     Google never
     forgets...the time you got caught
                     streaking through the qaud.
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand   2. Promote it   3. Protect it
  ra
C



     Google never
     forgets...your highly publicized high-
                     school rendition of “Cats”
se
   DL   r
    M ou
  NC
    sh 1. Define a Brand     2. Promote it   3. Protect it
  ra
C



     Google never
     forgets...your highly publicized high-
                       school rendition of “Cats”



               Google yourself, before others do.
se
   DL      r
    M ou
  NC
    sh
  ra
C




                  Conclusion
se
   DL      r
    M ou
  NC
    sh
  ra
C




                  Conclusion
    There is no                only next steps.

                          -Seth Godin

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Nmdl Final Prezo

  • 1. New Media Driver’s License e snkk rFra u o C h fran os sh hw : J jo sT By : @ a er r itt C
  • 2. se DL r M ou NC sh ra C Define your Brand Promote your Brand Protect your Brand
  • 3. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Define your brand.
  • 4. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C
  • 5. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C
  • 6. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it a Cr Apple’s Brand is...
  • 7. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it a Cr Apple’s Brand is... Different
  • 8. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it a Cr Apple’s Brand is... Different Intuitive
  • 9. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it a Cr Apple’s Brand is... Different Intuitive Free
  • 10. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it a Cr Apple’s Brand is... Different Intuitive Free ...What is your brand?
  • 11. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Your brand should...
  • 12. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Your brand should... Represent who you are.
  • 13. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Your brand should... Represent who you are. Be built upon your strengths.
  • 14. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Your brand should... Represent who you are. Be built upon your strengths. Differentiate you from others.
  • 15. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Promote your brand.
  • 16. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C How many people do you know?
  • 17. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C How many people do you know? ...knock on their door?
  • 18. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C How many people do you know? ...knock on their door? ...call them late at night?
  • 19. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C How many people do you know? ...knock on their door? ...call them late at night? ...send them a Facebook message?
  • 20. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Use social networking to your advantage.
  • 21. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Do...
  • 22. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Do... Take social networking seriously.
  • 23. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Do... Take social networking seriously. Check your networks every day.
  • 24. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Do... Take social networking seriously. Check your networks every day. Use your networks as an extension of your brand.
  • 25. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Do... Take social networking seriously. Check your networks every day. Use your networks as an extension of your brand. Don’t!
  • 26. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Do... Take social networking seriously. Check your networks every day. Use your networks as an extension of your brand. Don’t! Abuse your social network
  • 27. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Do... Take social networking seriously. Check your networks every day. Use your networks as an extension of your brand. Don’t! Abuse your social network Be a social network whore
  • 28. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Search Engine Optimization. Don’t be this guy.
  • 29. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Search Engine Optimization. Be honest and relevant. Don’t be this guy.
  • 30. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Search Engine Optimization. Be honest and relevant. High quantity vs. High quality. Don’t be this guy.
  • 31. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Search Engine Optimization. Be honest and relevant. High quantity vs. High quality. If you blog it, rank will come. Don’t be this guy.
  • 32. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Protect your brand.
  • 33. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Know what you post.
  • 34. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Know what you post. “Just landed in Baghdad. I believe it may be first time I've had [Blackberry] service in Iraq.” -Peter Hoekstra (R-MI)
  • 35. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Know what you post. “Just landed in Baghdad. I believe it may be first time I've had [Blackberry] service in Iraq.” -Peter Hoekstra (R-MI) “Dan is f@#$ing devastated about Dawkins signing with Denver... Dam Eagles R Retarted!!” -Dan Leone
  • 36. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Google never forgets...
  • 37. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Google never forgets...the time you got caught streaking through the qaud.
  • 38. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Google never forgets...your highly publicized high- school rendition of “Cats”
  • 39. se DL r M ou NC sh 1. Define a Brand 2. Promote it 3. Protect it ra C Google never forgets...your highly publicized high- school rendition of “Cats” Google yourself, before others do.
  • 40. se DL r M ou NC sh ra C Conclusion
  • 41. se DL r M ou NC sh ra C Conclusion There is no only next steps. -Seth Godin

Editor's Notes