Rolex is a luxury watch brand founded in 1905 with a mission to create high-quality timepieces. This presentation proposes a new media driver's license app for Rolex that would allow users to browse and customize watches, find local retailers that have selected watches in stock, communicate with other customers through social features, and adjust the project budget based on analytics of the app's success. The $250,000 initial budget would fund development of the app's shopping, social, and location-based features to better engage target audiences through mobile and online channels.