The National Lottery Authority established the Special Projects Directorate to drive its corporate social responsibility agenda. The CSR agenda aims to capture the economic benefits of lottery proceeds to improve quality of life in communities where NLA operates. Over the next three years, objectives include constructing schools, sponsoring cultural festivals, drilling boreholes, providing medical equipment and outreach programs. Key performance indicators will track the completion of these projects along with publications documenting CSR activities. Challenges include viewing CSR as philanthropy rather than a business venture, and ensuring accurate baseline studies and distribution of funds.