The document is a storyboard for a 30 second commercial titled "Polar Bear" promoting the Nissan Leaf electric vehicle. It describes scenes of a polar bear leaving its melting ice home and wandering into a city, interacting with vehicles and people, then surprising and hugging a man who owns a Nissan Leaf. The commercial's message is that electric vehicles like the Nissan Leaf promote innovation that benefits the planet and everyone.

1. Client: Nissan Date: Nov 6, 2012 Page 1 of 6
Product: Nissan Leaf Length: 30s
Bonnie Cheung
Title: Polar Bear Version: 1
1 Commercial opens with a backdrop of a piano score
to an image of melting ice
2 Cut to a scene of falling iceberg.
SFX: crumbling ice crashing in water
3 Cut to an image of a lone polar bear siting o a small
piece of ice in the ocean

2. Client: Nissan Date: Nov 6, 2012 Page 2 of 6
Product: Nissan Leaf Length: 30s
Bonnie Cheung
Title: Polar Bear Version: 1
4 Cut to the polar bear swimming in the ocean and
reaching the shore. He slowly walks away from the
ocean
5 Cut to the polar bear making its way into the forest.
He wanders about between trees.
6 Cut to the polar bear resting under an overpass where
civilization begins to emerge. A propane tanker truck
drives by on the overpass. The weather is dark and
gloomy.

3. Client: Nissan Date: Nov 6, 2012 Page 3 of 6
Product: Nissan Leaf Length: 30s
Bonnie Cheung
Title: Polar Bear Version: 1
7 Cut to the polar bear walking on the railroad tracks. A
butterfly flutters about in his face and he playfully is
intriqued by its movements.
8 Cut to the polar bear wallking on the side of the road.
A truck speeds pass the bear
SFX: roar of the truck driving by
9 The polar bear roars at the truck as it drives past

4. Client: Nissan Date: Nov 6, 2012 Page 4 of 6
Product: Nissan Leaf Length: 30s
Bonnie Cheung
Title: Polar Bear Version: 1
10 Cut to a night backdrop of the city. The polar bear is
sitting on the grass and looking at the city line with
the moon shining down, almost like a spot light on
him.
11 Cut to the polar bear making its way into and around
the city. He crosses the street. The night is quiet as
there are no cars present.
12 Dawn arrives and scene cuts to the polar bear drink-
ing from a puddle. A raccoon enters the scene and
looks a bit in awe/surprised to see the polar bear.

5. Client: Nissan Date: Nov 6, 2012 Page 5 of 6
Product: Nissan Leaf Length: 30s
Bonnie Cheung
Title: Polar Bear Version: 1
13 Cut to a backdrop of a a residential street in the morn-
ing. A dump truck drives by as the polar bear walks
on the street towards the camera.
14 The polar bear growls at the dump truck as it drives
by. He is snarling a bit to show his anger
15 Cut to a scene of a man leaving the front door of his
home and approaching his car (Nissan Leaf) with his
keys. He is unaware of the polar bear who has snuck
around behind him and the car. He notices his pres-
ence and turns around in amazement.

6. Client: Nissan Date: Nov 6, 2012 Page 6 of 6
Product: Nissan Leaf Length: 30s
Bonnie Cheung
Title: Polar Bear Version: 1
16 The polar bear stands up, and growls. He then pro-
ceeds to give a great big hug to the man. The man is
a bit pensive initially.
Music pauses and is silent for a second
17 Man then gets comfortable with the idea of hugging
back. He smiles. (Music continues)
SFX: (narration) The 100% electric Nissan Leaf.
18 SFX (con’t): Innovation for the planet. Innovation for
all.
VIsual dissolves in.