Easy Jet is a discount airline in Europe that offers cheap flights to destinations throughout Europe, Northern Africa and Asia. Its goal is to attract savvy travelers looking for an affordable way to get to their destination without extras like business class or free food. It targets financially conscious individuals like backpackers, students, and those in the middle class who are always looking for a good deal. The document introduces Liam, a 27 year old who is taking his first vacation in a long time and uses Easy Jet for its low fares of just €33 each way to travel between Ibiza and Glasgow on a limited budget.