4. Chronicle of the development of the
TITAN, Nissan’s next-generation full-size
pickup
Accompanying “first-person” essays
(when appropriate)
Title was originally a placeholder
Answer:
15-part, short
documentary
series
Question:
What is a
“Truckumentary”?
5. “TRUCKUMENTARY” GOALS
• Show the American face of Nissan’s truck team
• Make our product relatable to truck buyers and enthusiasts
• Make our people relatable to truck buyers and enthusiasts
• Demonstrate the thought and effort that went into TITAN
• Establish Nissan’s credibility in a segment dominated by the domestics
• Tell the story of Nissan trucks in the U.S.
6. “TRUCKUMENTARY” TONE
• Narrative, people-focused
• Honest, open
• Reflective and candid
• Personal
• Occasionally self-critical
• Importance of “the journey”
8. NISSAN’S MEDIA CENTER
• Originally intended as an in-house media arm of Nissan
o Role has evolved
o Helps media to secure B-Roll and other visual assets
o Provides access to parts of the company that outsiders wouldn’t be privy to
10. TIMELINE/CHALLENGES
• Project started in June of 2014
• Hundreds, perhaps thousands of hours of labor per episode
• Getting the company to step outside its comfort zone
11. WHERE WE’VE BEEN
Boise, ID
Durango, CO
San Diego, CA
Upper Peninsula, MI
Stanfield, AZ
Telluride, CO
Fairbanks, AK
Farmington Hills, MI
Crown King, AZ
Anaheim, CA
Las Vegas, NV
Franklin, TN
Columbus, IN
Canton, MS
Decherd, TN
Beaumont, TX
