The document discusses strategies for improving perceptions of and ridership on Muni, San Francisco's public transportation system. It finds that fewer than 5 people can answer basic questions about Muni's lines and purpose. To increase enthusiasm and pride in Muni, it suggests promoting Muni's accessibility, convenience, and affordability. The strategy encourages viewing fellow passengers positively by considering what they may be experiencing, rather than judging them, to build a stronger sense of community ownership over the public transit system.

1. Panhandlers Away - Strategy
By Nisara Kittisangvara

2. What do people think about Muni?
Muni is always available.

3. Muni’s Challenge
Panhandler Attack

4. Muni’s the greater challenge
Low engagement perception
What does Muni stand for?
Which Muni lines pass Lombard st.?
How many lines does Muni offer?
Less than 5 people can answer these questions.

5. Frequency
Enthusiasm, Pride

6. Why people ride Muni?
Accessibility
Convenience
Best Choice
Affordability

7. What do they do while commuting on Muni?
Book Cell Phone
Eye Contact
Music
Own Space
Own Tribe
Negative Action Standing away
Peer Acceptance Sitting

8. “I live my life on rhythm.”
Music Lover

9. “I’ve got my bestseller with me.”
B ook
w orm

10. “Awww, . I’ve gotta tell
Sarah about this.”
Wireless
Maniac

11. eat r
S lde
Ho
“I belong to the front seat because
I’m not one of them making trouble.”

12. “eww! Disgusting!”
Pain sufferer

13. “how could these people be so relax.”
Gate
holder

14. “I look at them to scare them away.”
Watcher

15. Hi Fave
“Hey bro! what zup!”

16. Sense Acceptability
k
Boo Wireless
worm Maniac
Music Lover Watcher
t
Sea e
ld
Ho
r
Gate
Pain sufferer
holder
Hi Fave

17. Strategy
It’s your Community.
What I am depends on
your way looking at me,
your setting volume listening to me,
your acts that you treat me.
I am built by every station you are up and every stop you are down..