Nike was founded in 1964 and is headquartered in Oregon. It started as Blue Ribbon Sports and changed its name to Nike in 1978. In the 1970s, Nike's growth was aided by the rising popularity of running and new shoe technologies. However, in the 1980s Nike faced declining sales as competitors entered the market and Nike's styles became outdated. To recover, Nike focused on innovation, targeted different customer segments, and strengthened its global production and marketing. Today Nike has a large market share worldwide.

1. WITH THE NAME OF ALLAH THE
MOST GRACIOUS AND THE MOST
MERCIFULL

2. Brief Introduction about
Presentation
Nike is an American Company Incorporated
in 1968 as Blue Ribbon Sports.
During 1970’s Nike was in its rising stage.
Expanded its Operations and opened more
production plant
Market share was increased.
From 1980 their declining stage started.

3. HISTORY OF NIKE
 Nike was founded in 1972
 Headquarters of Nike: Beaverton, Oregon,
USA.
 Key People of Nike: Philip Knight, Bill
Bowerman & Mark Parker
 Total employees of Nike were 26,700
(according to 2006)

4. HISTORY OF NIKE
 Carolyn Davidson at Portland University
designed Nike’s trademark Swoosh
 The first Nike shoes was introduced in spring
of 1972
 Nike has more than 500 factories in 45
countries.
 Most of the factories are located in Asian
countries including: Pakistan, India, Malaysia,
Korea and others

5. FROM 1970-1980
Bill Bowerman's and Knight's made a
company named Blue Ribbon Sports
Blue Ribbon Sports changes its corporate
name to NIKE
A soccer/football shoe is the first NIKE model
to hit the retail market
A Nike T-shirt to promote the shoe becomes
the first apparel item

6. In 1990s
Nike acquires Tetra Plastics to assure
exclusive supply of parts of their Air-Sole
units
 Nike Eyewear is introduced in October
Nike Asia takes off
China becomes both a source country and a
vital market for Nike
The Nike Air GX and Air Foam shoes bring
new levels of comfort to soccer and
basketball

7. INCLINING STAGE OF NIKE
In the 1970s Nikes growth was aided
considerably by an important socio-cultural
development.
The first line of Nike footwear is introduced
called "Moon Shoe" that features a waffle
sole
Nike held weekend races runs to raise
money for charity

8. INCLINING STAGE OF NIKE
 In 1970 Nike has the right place for the right
product.
At that time companies sales and market
shares increased dramatically
Nike continued to build its marketing strategy
around increasing the products visibility.
The company expanded its product line by
marketing a variety of shoes for different
track events

9. SPONSOR&ADVERTISEMENT
To make there name in the global level
nike sponoserd many atheletes
Sponsored German tennis player Michael
Stich
Sponsored Italian National Soccer Team
Nike print ad with the tag "There is no
finish line" is introduced.

10. INCLINING GRAPH
90
80
70
60
50 1968-1972
40 1972-1976
30 1976-1980
20
10
0
ADIDAS PUMA REEBOK NIKE

11. DECLINING STAGE
Total profit at the end of 1984 was 7.8
million dollars
The total loss was 2.1 million at the end
of 1985.
At the end of 1984 Nike profit was down
to almost 30 percent.
Faced with an 11.5 percent drop in
domestic sales of its shoes in the 1984

12. REASONS FOR DECLINING
Arrival of the competitors in the market like
Adidas and puma
Style of shoes were getting old
Nike market share was also damaged due
to the demographic changes
IN 1980 the number of teens of Nike were
less then in 1970
Nike spend a lot that is 10 million dollars in
advertising

13. REASONS FOR DECLINING
INORDER TO MAINTAIN HIGH QUALITY
PRODUCT THEIR COST PRICE WAS
VERY HIGH
WHICH EFFECT THE COMPANYS
REVENUE

14. MUSLIM NATIONS
CONTROVERSY WITH NIKE
 In 1998, Nike used a
logo Air on athletic
shoes that resembles
the word Allah in the
Arabic script
 Due to the protest of
Muslims Nike lift up all
that material and waste
it
 Loss of Nike due to the
embarrassing mistakes

15. DECLINING STAGE
90
80
70
60
50 1980-1984
40 1984-1988
1988-1992
30
20
10
0
REEBOK ADIDAS PUMA NIKE

16. REQUIRMENTS FOR NIKE
They should know who are their customers
They should modify their product
They should follow “More For More” strategy
They should divide their market in to different
segments i.e. demographically,
phsychographically
Collect primary data and built strong
strategies against competitors
They should be very conscious about cultural
differences

17. NIKE’S CURRENT POLICIES
Nike strong its R&D department
Today Nike market it products to everyone
They are targeting their customers in to
various groups
 They maintain their core values
Focusing on innovation, developing new
product lines
Creating sub brands and connecting with
customers of all kind

18. NIKE CURRENT PROGRESS
Nike now capture a 42% market share in
United States
And more then 25% in all over the world
Nike now willing to achieve the stairs of
success more and more

19. CONCLUSION
The rules or principles which we are
studying in marketing are very
important for a firm to success in
market

20. THANKS