The Holiday Inn Express brand launched the "Pancake Selfie Express" tour, a food truck that visits nine cities allowing people to take selfies that are printed on pancakes. The tour started in Dallas and received significant media coverage from local news stations and newspapers. It then traveled to Austin over Labor Day weekend where it also garnered media attention. The tour will continue visiting other cities in the western United States through October, giving locals a chance to get a pancake selfie and win prizes from Holiday Inn Express.

1. 1/13/2016 Newsroom ­ Article ­ Serving up pancake selfies
https://me2.ihgmerlin.com/web/news/article?id=35054639 1/2
Serving up pancake selfies
Contact Cigdem.Topalli@ihg.com 09 Sep 2015
The Holiday Inn Express® brand ‘Pancake Selfie Express’ tour a鿾嵾racts major media and social media coverage.
The Holiday Inn Express® brand continues to spread the pancake love. Following the popular “Pancakes
at Night” promotion, the brand has launched the “Pancake Selfie Express,” a nine­city tour being credited
as the brilliant idea of Creative Director and Breakfast Excellence Honcho, actor/comedian Rob Riggle.
Over the next six weeks, people will have the chance to snap a selfie and have it laser­printed on a
pancake produced by the brand’s “smart” one­touch pancake machine, recently named “The Stack
Station.”
The tour kicked off in Dallas on September 2 , with an early morning broadcast segment featuring
Jennifer Gribble, VP Holiday Inn Express brand, Americas, on the local Dallas ABC affiliate, WFAA.
Momentum continued throughout the day with visits from FOX (KDFW), CW and Dallas Morning
News/GuideLive, as well as coverage the following morning on CBS (KTVT) and NBC (KXAS).
During her interview, Jennifer said, “This clever concept is the perfect fit for our latest ‘Stay Smart’
campaign, because it brings our Express Start™ breakfast offering to travelers in a fun and engaging way
to show them why the Holiday Inn Express brand is the smart choice.”
Media coverage continued into the Labor Day holiday weekend as the “Pancake Selfie Express” food truck
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2. 1/13/2016 Newsroom ­ Article ­ Serving up pancake selfies
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traveled to Austin. Stories appeared on Eater Austin, the Austin­American Statesman’s Austin 360 blog
and CBS (KEYE).
Below is a snapshot of what the media are saying. Check out #PancakeSelfie on Instagram and Twitter to
see some of the great consumer content posted by guests who’re visiting the truck along the way!
Eat your selfie: Pancake Selfies look too good to eat
Get your face stamped on a pancake this week in downtown Dallas
Holiday Inn Express® hits road with Pancake Selfie Express
Good Morning Texas Out & About: Ideas for things to do around North Texas
Get your selfie on a pancake at the Domain this weekend
Following Dallas and Austin, the tour heads to Phoenix (Sept. 11­14), San Diego (Sept. 17­19), Long
Beach (Sept. 21­22), Los Angeles (Sept. 24­27), San Francisco (Oct. 2­3), Oakland (Oct. 5­6) and
Sacramento (Oct. 9­11).
Locals in each city can visit the truck for their own pancake selfie, as well as the chance to win breakfast­
inspired swag and IHG® Rewards Club points to be applied towards future stays at Holiday Inn Express
properties.
Visit staysmart.com to track the truck on its journey, learn more about the state­of­the­art selfie technology
and watch some humorous videos starring Rob Riggle.