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QUESTIONNAIRE


PROJECT REPORT ON CONSUMER PREFERENCE TOWARDS
NESTLE AND CADBURY CHOCOLATES



PERSONAL DETAILS:-

Name:
Address:

Age:

Gender:

Que1. Do you eat chocolate?


Yes                          No

Que2. Which brand of chocolate do you prefer?

Cadbury                      Nestle

Que3. Which sub-brand you have purchased?

              Cadbury                      Nestle



              Dairy Milk                   Kit Kat

              5Star                        Munch

              Perk                    Bar-One

       Other(Specify).............     Other(Specify)…………….
Que4. How much importance do you give to the following factors when you
purchase a chocolate? (Tick in the desired column)



Factors        Very           Important   Normal   Least           None
               Important                           Important

Flavor/taste

Price

Quality

Packaging

Form

Brand

Image

Color

Shape

Quantity



Que5. How much are you satisfied with your preferred chocolate Brand?
Highly Satisfied              Satisfied             Dissatisfied

Que6. Which form of a chocolate do you like?

Hard                Nutties


   Crunchy                 Chew

   Other(Specify)
Que7. What is your level of consumption per week?

Less than 2 chocolates               2 to 5 chocolates

5 or more chocolates

Que8. Which promotional offers attract you most?

Free gifts           Price Offer      Extra Quantity Any other(Specify)………



Que9.Which of these factors affect your purchase?

Advertisement


Suggestion from friends and relatives


Attractive Display

Doctor’s Advice


Brand Ambassadors


Ingredients


Que10. Which media of advertisement influence your purchase?

   Television                      Newspapers            Brochures



   Hoarding/Display                Any other (Specify)……………..



Que11. How frequently do you purchase chocolates?

Daily                         Monthly
Weekly                       Quarterly

Que12. If your preferred brand is not available for repeat purchase then what
will you do?

Postpone your purchase


Switch over to other brand

Go to the other shop to search for your preferred brand


Que13. If another brand of the same product appears in the market, will you
prefer to stop buying this brand and buy the new brand?

      No, not at all                               I may consider



      No, I shall not                        Can’t say



Que14. If you don’t like to change to the new brand, then what are the reasons
for continuing to purchase the old brand?




                                    THANKS

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New microsoft word document (2)

  • 1. QUESTIONNAIRE PROJECT REPORT ON CONSUMER PREFERENCE TOWARDS NESTLE AND CADBURY CHOCOLATES PERSONAL DETAILS:- Name: Address: Age: Gender: Que1. Do you eat chocolate? Yes No Que2. Which brand of chocolate do you prefer? Cadbury Nestle Que3. Which sub-brand you have purchased? Cadbury Nestle Dairy Milk Kit Kat 5Star Munch Perk Bar-One Other(Specify)............. Other(Specify)…………….
  • 2. Que4. How much importance do you give to the following factors when you purchase a chocolate? (Tick in the desired column) Factors Very Important Normal Least None Important Important Flavor/taste Price Quality Packaging Form Brand Image Color Shape Quantity Que5. How much are you satisfied with your preferred chocolate Brand? Highly Satisfied Satisfied Dissatisfied Que6. Which form of a chocolate do you like? Hard Nutties Crunchy Chew Other(Specify)
  • 3. Que7. What is your level of consumption per week? Less than 2 chocolates 2 to 5 chocolates 5 or more chocolates Que8. Which promotional offers attract you most? Free gifts Price Offer Extra Quantity Any other(Specify)……… Que9.Which of these factors affect your purchase? Advertisement Suggestion from friends and relatives Attractive Display Doctor’s Advice Brand Ambassadors Ingredients Que10. Which media of advertisement influence your purchase? Television Newspapers Brochures Hoarding/Display Any other (Specify)…………….. Que11. How frequently do you purchase chocolates? Daily Monthly
  • 4. Weekly Quarterly Que12. If your preferred brand is not available for repeat purchase then what will you do? Postpone your purchase Switch over to other brand Go to the other shop to search for your preferred brand Que13. If another brand of the same product appears in the market, will you prefer to stop buying this brand and buy the new brand? No, not at all I may consider No, I shall not Can’t say Que14. If you don’t like to change to the new brand, then what are the reasons for continuing to purchase the old brand? THANKS