The document discusses corporate blogging and introduces the topic presenters. It defines corporate blogging as a blog published and used by an organization to reach organizational goals, with the advantage of centralized hosting and structured comment threads. It also provides Merriam-Webster's definition of a blog as a regular online feature relating to a particular topic through articles and personal commentary by one or more authors.

1. CORPORATE COMMUNICATION & PUBLIC
RELATIONS
• PRIYANSHU PATIL
• SAHIL KANOJIYA
• ALTAMAS SAYYED
• JOHAN MENDONCA
• TUSHAR CHAVAN
• RUFFUS BONI
• ATUL GUPTA
CORPORATE BLOGGING
PRESENTED BY:

2. INTRODUCTION
• Corporate blog is a blog that is published and used by an organization, corporation, etc.
to reach its organizational goals. The advantage of blogs is that posts and comments are
easy to reach and follow due to centralized hosting and generally structured conversation
threads.

3. DEFINE : CORPORATE BLOGGING
ACCORDING TO MERRIUM WEBSTER, A BLOG IS “A REGULAR
FEATURE APPEARING AS A PART OF AN ONLINE PUBLICATION
THAT TYPICALLY RELATES TO A PARTICULAR TOPIC AND CONSIST
OF ARTICLE AND PERSONAL COMMENTARY BY ONE OR MORE
AUTHORS.”