Search engine optimization (SEO) is used to market websites and make them more powerful online. The objectives of SEO are to increase website traffic by writing keywords that are more searchable, place websites in the digital market, and boost branding and commerce purposes. Key factors that influence a website's ranking are anchor text, link popularity, trust authority, and on-page keyword management. SEO is optimized using social media marketing, pay-per-click advertising, keyword analysis, email marketing, Google Webmaster tools, and Google AdWords.

1. Search Engine
Optimization(Bikash Dash)

2. S.E.O
S.E.O –Search Engine Optimization:
Marketing Websites in Online/Internet
Web site More and More Powerful.
Ranked Websites

3. Objectives
To increase the traffic of Websites
Target Audiences by Writing keywords
more Searchable.
Place yourself in the World of Digital
Market.
Branding value of Products
Commerce Purposes(E-Commerce
Websites)

4. Search Engines
GOOGLE
YAHOO
BING
BAIDOO
YAHOO

5. Web Ranking
Web Ranking is Possible based on following
Factors:
Anchor Text
Link Popularity
Trust authority of Host Domain
On-Page Keyword Manage

6. Ranking Algorithm
Complex mathematical algorithm is used by
search engines.
Google uses Page Assign ranking in which
10 is the highest Ranking

7. OPTIMIZED………
Basically depends upon the
following factors:
SOCIAL MEDIA MARKETING
PAY PER CLICK(PPC)
KEYWORD ANALYSIS
E-MAIL MARKETING
GOOGLE WEB-MASTER TOOL
GOOGLE ADDWORDS

8. SOCIAL MEDIA MARKETING
Social Networking sides like LinkedIn,
Orkut, Facebook,Twitter, slide shares and
many more
Marketing or promoting products of
websites in forums and social networking
sites
People have great Attention

9. Pay per click
PPC allow users to setup a budget for
pricing (Earning)
More and more People will visit
maximum will be PPC

10. KEYBOARD ANALYSIS
Writing good keywords in the content of
websites will attract the people and spreads
positive awarness

11. E-MAIL MARKETING
Promoting products sending mail to the
people or individual
Spreading awareness

12. Google Webmaster
Adding page to Google and increase
your traffic of website .
Analytic of webpages can be done.

13. Google Ad words
 Campaign your products
 Attractive Page Ranking
 Branding value will be more

14. TOOLS
 SEO TOOLS
 SEO BOOKS
 COLLIBRITOOL

15. Thank you